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| The New Home Sales 2023 Survival Guide With David M. Rice | Around the 1st of April, one four-letter word will matter most for most firms that do business as America’s homebuilders in the middle of what used to be known as Selling Season.
Pace.
The reason April will be pivotal for homebuilding enter... |
| Speed-to-lead: Your strongest competitive advantage in homebuilding lies in response time | Builders are generating more online leads than ever, but many are missing what matters most: speed. The homebuying journey now begins with an online inquiry, a form submission or a request for pricing and the outcome is increasingly determi... |
| The Builder’s Daily Thanks You For 2 Magical Years, & Counting | More than 700 The Builder’s Daily original posts and two magical years ago, I invited and challenged you to regard yourselves in a fresh light, as solutions-seekers to housing’s “echochamber” challenges, ones that go hand in hand with epic ... |
| Continuity is becoming the new competitive advantage in homebuilder sales | For decades, the homebuying journey followed a relatively predictable path. Buyers would visit communities, meet with sales representatives to gather information and gradually move toward a purchase decision. Today, that process looks drama... |
| New Social, AI Search Trends Upend Builders’ Reliance On Google | Homebuilders’ model park trap fences – forcing new-home seekers through a gauntlet of new-model floorplans to escape having stepped into a community sales center – once did the “captive audience” job they were designed to do. In rare cases,... |
| How hybrid operations are elevating builder performance | Today’s homebuyers move at a digital speed. They expect answers in minutes, not hours, and seamless conversations to continue across websites, SMS, and digital campaigns, with personalized guidance delivered without delay. Builders, meanwhi... |
| How Builders Play Defense And Offense Through Volatile Times | In market-rate residential real estate and construction, you can run but you can’t hide when it comes to buzzwords and sports analogies. They’re woven – it seems perpetually – into a business cultural fabric of competitors and rivals, racin... |
| This A.I. Taps Every Tool, Tactic Needed To Win In Spring Selling | A conversation yesterday with United Homes Group Chairman and CEO Michael Nieri gravitated where discussions of outlier homebuilder business success tend to land, no matter where they take off.
We’re trying to do all the things that we and ... |
| Fed Up? Stop Waiting. Builders Must Push With Precision Now. | “Home price drops” is the phrase buyers cannot stop typing into search bars.
Google Trends shows the term hitting its highest point in two years.
AI tools like ChatGPT and Perplexity report the same surge in queries. Social media threads ec... |
| 2024’s Top 10 New Trends In Homebuilding: No. 4 Price Drops | Success – homebuilding, and residential development senior strategists and principals must consider as a better-than-expected 2023 winds down – may be the enemy.
Why? Success can be fleeting, or it can be a mirage, or it can come back to bi... |
| Here’s What’s At The Root Of A Resilient Plan Post NAR Verdict | A laundry list of adaptations high-volume homebuilding operators need to learn, practice, and become fluent in sooner than later to withstand turbulence and, one day, flourish just got longer:
A court verdict last month stands to radically ... |
| Tech-Stack Fusion: Builders’ Road To Velocity And Control | Integration, AI, and Velocity: Why Builders Must Transform
If you run a homebuilding company today, it’s hard to find comfort in the data.
The National Association of Home Builders’ September confidence index “hovers” at a reading of 34, th... |
| How Homebuilders Can Fix Broken Buyer Conversion Now | What Builders Need to Start—and Stop—Doing Now
The 2025 Spring Selling Season – now more than halfway through – is running on a spectrum from underperforming to sputtering.
Despite healthy online and sales center traffic, more homebuyers he... |
| From clicks to home sales: How connected builder websites convert traffic | Today’s homebuyers are exploring communities, comparing floor plans and evaluating builders long before they speak with a sales professional. That shift has turned the builder website from a digital brochure into one of the most important t... |
| New Build Smarter, Focus On Excellence Program Plans Announced | Higher-for-longer is an indefinite new normal reality in homebuilding.
This week, a Bank of America memo was brief and to the point on higher-for-longer interest rates. It’s message: Don’t hold your breath for rate cuts.
Investing.com’s Sam... |
| The Fallout: How Will The NAR Deal Impact New Home Sellers? | First came the verdict.
Last week came the settlement.
The NAR agreed to no longer require a broker advertising a home for sale on MLS to offer any upfront compensation to a buyer’s agent. The rule change leaves it open for individual home ... |
| Who’ll Be First Movers Among Homebuilders In New Commission Regime? | We’ve arrived. It’s the Day After.
On August 17, 2024, new rules for how homebuyer and seller representatives earn commissions went live.
In the wake of the National Association of Realtors (NAR) settlement, the real estate landscape has en... |
| Brandon Elliott’s Next Big Thing: An Uber-Style Building Trades Platform | Brandon Elliott didn’t set out to sell his thriving homebuilding company. In fact, he had a long-term vision — to transform the enterprise into a billion-dollar technology-driven platform by 2030.
But when he realized the real bottleneck in... |
| Leading With Values: A Builder’s How-To In Community Engagement | Homebuilding companies are biographies.
They have DNAs, a human arc of character, navigating pathways through hard realities, tests of patience, and frequent shocks and stresses to their resolve and reserves.
Whatever their size and capital... |
| How Homebuilders Are Battling Now In A Slow Or Stalled Market | Homebuilding’s seasonal calendar has turned to summer. For much of the new-home construction industry, the heat is on.
The spring selling season—typically the most robust period for new home sales—underwhelmed. As homebuilders look to salva... |
| From Survive To Thrive: Dial In The Data To Ignite Precision Selling | Beneath January New Homes Sales’ headline of a seasonally adjusted annual rate of 661,000 homes – a 1.5% increase from December 2023 and a 1.8% increase over January 2023 – lie keys to a locked secret. They may reveal exactly what kind of p... |
| Homebuilding’s Lessons from 2024, And What They Mean for 2025 | As the home building industry approaches the end of 2024, the road ahead is coming into sharper focus.
Yet, clarity about what lies ahead for 2025 requires more than just examining the numbers; it demands insight into the dynamics reshaping... |
| Incentives Field Guide: Speed, Fast Feedback, And A MicroStrategy | In this shocked and stressed market, homebuilding principals and operators – wizards at logistics, multi-streamed project management, motivation, marketing and sales development, negotiation, land acquisition, etc. – will survive or perish ... |
| How Homebuilding Sales Became A Strategic Center Of Gravity | In an industry where change often takes a slow, uncharted road, Dave Rice has consistently been ahead of the curve. As the founder and driving force behind New Home Star‘s evolution from a sales enablement startup to a nationally recognized... |
| Pre-Election Survival Guide for Homebuilders Amid Uncertainty | In the run-up to the November 2024 presidential election, the U.S. homebuilding industry finds itself confronting a volatile confluence of economic, political, and housing market forces that have left many builders in a state of strategic l... |