Startups
NGG is the home of a successful group of companies that design, manufacture and distribute the ultimate contemporary clothing and accessories lines inspired by the most stylish advanced designers, thus redefining the landscape of contemporary fashion and streetwear.
The group started in 2015 and has been working since as an accelerator of innovative fashion brands: Marcelo Burlon County of Milan, Off-White™, Palm Angels and Ben Taverniti™ Unravel Project. While each brand’s creative process and identity is fiercely preserved, the group leverages synergies and productivities of its shared services.
All NGG’s brands are currently sold in the most prestigious department stores around the world.
The group started in 2015 and has been working since as an accelerator of innovative fashion brands: Marcelo Burlon County of Milan, Off-White™, Palm Angels and Ben Taverniti™ Unravel Project. While each brand’s creative process and identity is fiercely preserved, the group leverages synergies and productivities of its shared services.
All NGG’s brands are currently sold in the most prestigious department stores around the world.
Overview
Location
Italy, Lombardy, Milan
Employees
201-500
Founded date
2015
Mentions in press and media 4
| Date | Title | Description |
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| Oct 1, 2024 | LVMH sells Off-White streetwear brand founded by Virgil Abloh | French luxury group LVMH has sold the streetwear brand Off-White founded by the late designer Virgil Abloh to a brand management company. LVMH would not disclose the terms of the deal with New-York based Bluestar Alliance, which comes nearl... |
| Mar 7, 2020 | Обвинения в плагиате, высокие цены и дружба с Канье Уэстом: почему Off-White стал одним из самых модных брендов в мире Статьи редакции | Помощник и друг Канье Уэста Вирджил Абло начинал с перепродажи старых коллекций Polo Ralph Lauren, затем запустил свой бренд и выбрал для продвижения Instagram вместо Vogue. 37 37 комментариев 23 138 просмотров Слушать The New York Times&qu... |
| Aug 9, 2019 | Farfetch Acquires New Guards Group, for 675M | Farfetch Limited (NYSE: FTCH), a global technology platform for the luxury fashion industry, acquired New Guards Group, a Milan, Italy-based brand platform for luxury brands’ design, production and distribution, for a total enterprise value... |
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FAQ about New Guards Group
When was New Guards Group founded?
New Guards Group was founded in 2015.
What has the press written about New Guards Group?
Parsers VC has collected 4 articles mentioning New Guards Group, among them “LVMH sells Off-White streetwear brand founded by Virgil Abloh” (Oct 1, 2024) and “Обвинения в плагиате, высокие цены и дружба с Канье Уэстом: почему Off-White стал одним из самых модных брендов в мире Статьи редакции” (Mar 7, 2020).
Is New Guards Group still active?
Yes, New Guards Group is active; its latest activity on Parsers VC dates from Oct 1, 2024.