New Nutrition Business was founded in 1995 by Julian Mellentin, one of the world’s few international specialists in the business of food, nutrition and health, and has since then grown to become the world's leading source of case studies, reports, data and consultancy on the business of foods, beverages, nutrition and health. Each year NNB interviews more than 450 senior executives, worldwide, in foods, beverages and ingredients which gives a unique insight into the industry.
We are dedicated to:
- Provide strategic and market insights into the business of food and health, globally
- Helping companies to commercialise nutrition science
- Expertise in B2B communications
We are a small but international business with offices in UK, France, New Zealand and the US in addition to affiliates in Japan, South Korea and Finland. Being a small business has several advantages such as a strong focus, excellent internal and external communication and expert knowledge in our field.
We provide market insights into the business of food, beverages and health, globally though the following key services:
# Publications:
- New Nutrition Business (11 Issues a year)
- Kids Nutrition Report: (Quarterly)
- Key trends in Food, Nutrition & Health (Yearly)
# Reports and case studies: On relevant, trending and new and exciting sectors, products, technologies and ingredients or companies.
# Consultancy and strategic advice: Our exclusive focus on the business of food, beverages, nutrition and health gives us an unrivalled knowledge of our sector globally.
Find us on Twitter under @NewNutritionB and on Google+ by searching New Nutrition Business
Overview
Mentions in press and media 8
| Date | Title | Description |
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| May 23, 2019 | What does ‘plant-based eating’ really mean, and how can firms tap into the trend? | In the report - How to succeed with the plant-based food trend – author Julian Mellentin argues that the “highly processed” nature of some plant-based meats runs counter to the trend towards simpler ingredients, cleaner labels, and tradit... |
| Sep 10, 2017 | Green, clean and ready for the mainstream? Seaweed could drive a significant new platform in the broth category, predicts Ocean’s Halo | Speaking to FoodNavigator-USA ahead of the Expo East trade show, where Ocean’s Halo will be showcasing Pho broth, its latest SKU, co-founder Mike Buckley said he had been blown away by the traction the broths had generated since he started ... |
| Jul 17, 2017 | Another personalized nutrition testing firm attracts investment capital | According to the privately held Boston-based company, the latest investment came from Spectrum Health Ventures, bringing Orig3n’s total capital raise since its 2014 inception to more than $30 million. The capital infusion also came with the... |
| Dec 1, 2016 | Will 2017 be the year of personalized nutrition? | “Personalization is about consumers ‘taking back control’,” said Julian Mellentin, director of New Nutrition Business and author of the report titled '10 Key Trends in Food, Nutrition and Health 2017.' “They want to feel more empowered an... |
| Feb 11, 2013 | Mountain Dew taps ‘natural energy’ trend with coffee, fruit juice Kickstart | Promising a “refreshing and energizing take” on the morning routine, the brand said that the drink (pictured) contained 5% real fruit juice and (in lieu of specifics) “just the right amount of caffeine”. The brand claims its Kickstart Ora... |
| Dec 10, 2012 | Trendspotting 2013: Coconut water is key to 100% juice declaration, without the calories, says ITI Tropicals | Hydration, recovery, and electrolyte activity are important in sports beverages applications, while more mainstream beverage makers have been keen to cash in on the general health halo imparted by coconut water, says Don Giampetro, vice pre... |
| Sep 23, 2009 | Big growth forecast for US children’s healthy drinks market | The report, Marketing Kids’ Healthy Beverages, identifies health drinks as making the biggest gains. Fruit juice, fruit-flavored water and dairy drinks are still the biggest and most dynamic areas of the junior beverage sector as more comp... |
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FAQ about New Nutrition Business
When was New Nutrition Business founded?
New Nutrition Business was founded in 1995.
What has the press written about New Nutrition Business?
Parsers VC has collected 8 articles mentioning New Nutrition Business, among them “What does ‘plant-based eating’ really mean, and how can firms tap into the trend?” (May 23, 2019) and “Green, clean and ready for the mainstream? Seaweed could drive a significant new platform in the broth category, predicts Ocean’s Halo” (Sep 10, 2017).
Is New Nutrition Business still active?
Yes, New Nutrition Business is active; its latest activity on Parsers VC dates from Sep 10, 2019.