NeoEdge Networks is a Silicon Valley based technology and in-game advertising company that enables casual game publishers and developers to deliver television-like commercials within their products - frequently in the context of free-to-consumer casual game play. NeoEdge currently powers advertising for a variety of game publishers including Yahoo. NeoEdge has provided services to game publishers in other areas - it pioneered both peer-to-peer game distribution (to reduce costs of distributing games) and in-game advertising (to help increase consumer game play and monetization).
Location: United States
Employees: 11-50
Total raised: $7M
Founded date: 2002
Funding Rounds 2
| Date | Series | Amount | Investors |
| 21.12.2010 | - | $3M | - |
| 29.09.2009 | Series A | $4M | - |
Mentions in press and media 14
| Date | Title | Description |
| 21.12.2010 | NeoEdge raises $3M for ad platform for games | NeoEdge has raised $3 million in venture funding to expand its product offerings for monetizing social games. The San Francisco company makes a platform that lets publishers put ads into the social games on their web sites. It can add a 30-... |
| 21.12.2010 | NeoEdge raises $3M for ad platform for games | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. NeoEdge has raised $3 million in venture funding to expand its product offerings for monetizing social games. The San Francisco company... |
| 19.11.2009 | Game ad firm NeoEdge merges with game developer, hires new CEO | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. NeoEdge, a company that offers a way to insert video ads into online games, is going through some big changes — in part driven by the r... |
| 19.11.2009 | Game ad firm NeoEdge merges with game developer, hires new CEO | NeoEdge, a company that offers a way to insert video ads into online games, is going through some big changes — in part driven by the recession in the online ad market, but also by the proliferation of other, cheaper games. Today, the compa... |
| 29.09.2009 | NeoEdge raises $4M for in-game video ads from game-focused VC firm | In-game ad company NeoEdge has raised $4 million in a new round of funding for its business. The company has both an ad network and a platform for placing video ads in casual downloadable games on the PC. And with this new funding, it plans... |
| 29.09.2009 | NeoEdge Secures $4.0M in Series A Financing Round | NeoEdge Networks, Inc., a provider of advanced digital media services in casual games for the PC, announces the closing of a $4.0m Series A financing round of venture capital. The investment was co-led by VanEdge Capital, a fund focused on ... |
| 29.09.2009 | NeoEdge raises $4M for in-game video ads from game-focused VC firm | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. In-game ad company NeoEdge has raised $4 million in a new round of funding for its business. The company has both an ad network and a p... |
| 16.09.2009 | TV network taps game startups to launch social game portal | TV networks are stretching into new markets. The latest move: USA Network, which operates a popular basic cable TV channel network, is expanding into social games with its Character Arcade game portal. It’s launching partnerships with game ... |
| 16.09.2009 | TV network taps game startups to launch social game portal | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. TV networks are stretching into new markets. The latest move: USA Network, which operates a popular basic cable TV channel network, is ... |
| 24.03.2009 | Study: In-Game Video Advertising Trumps TV Advertising In Effectiveness | A study commissioned by NeoEdge Networks, a Mountain View, CA-based casual gaming advertising network, says (surprise, surprise) that video advertising within online games is more effective than TV advertising. Preliminary results of the st... |
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