Startups
Needle, the leader in advocate-powered customer experience, helps businesses bring the power of human connections to e-commerce. Founded in 2010, Needle’s CX software identifies online customers who need help and matches them, real-time, with certified advocates who have first-hand knowledge of the product and passion for the brand. The result is a truly awesome customer experience that builds trust and increases satisfaction with customers, while delivering increased sales and long-term customer value for businesses.
Build Trust
Trust is the #1 reason a customer shops with a brand. Needle helps you build trust by facilitating authentic experiences with people who can make powerful recommendations.
Capture Net New Revenue
Create a marketing channel that does what no other channel can do: capture revenue you weren’t otherwise going to get. 65-90% of revenue Needle generates is net new.
Increase Conversion and AOV
Drive material, incremental revenue through smart targeting that leads to major increases in conversion (6-15x over self-service) and AOV (15-30%).
Drive Loyalty and Lifetime Value
Provide an incomparable customer experience that’s unique, personalized and powerful, and your customers will come back and buy more often.
Build Trust
Trust is the #1 reason a customer shops with a brand. Needle helps you build trust by facilitating authentic experiences with people who can make powerful recommendations.
Capture Net New Revenue
Create a marketing channel that does what no other channel can do: capture revenue you weren’t otherwise going to get. 65-90% of revenue Needle generates is net new.
Increase Conversion and AOV
Drive material, incremental revenue through smart targeting that leads to major increases in conversion (6-15x over self-service) and AOV (15-30%).
Drive Loyalty and Lifetime Value
Provide an incomparable customer experience that’s unique, personalized and powerful, and your customers will come back and buy more often.
Overview
Location
United States, Utah, Lehi
Employees
51-200
Phone
(617) 466-9892
Total raised
$19.5M
Founded date
2010
Investors 2
| Date | Name | Website |
| Sign up to see | Sign up to see | Sign up to see |
| Escalate Capital Partners | escalatecapital.com |
Funding Rounds 3
| Date | Series | Amount | Investors |
| Sign up to see | Sign up to see | Sign up to see | Sign up to see |
| Jul 2, 2012 | Series B round | $10.5M | |
| Feb 4, 2011 | Funding round | $2M |
Mentions in press and media 9
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Jul 4, 2012 | Needle Raises $10.5M Series B | SALT LAKE CITY, UT, Needle announced that it has closed a $10.5 million series B funding round, co-led by Shasta Ventures and Rembrandt Venture Partners. >> Click here for more funding data on Needle >> To export Needle fund... |
| Jul 2, 2012 | No More Call Centers: Needle Grabs $10.5M To Turn Your Fans Into Customer Service Reps | Thanks to increasingly powerful mobile and web technologies, people can work from practically anywhere. One eCommerce startup, the Utah-based Needle, sees a big opportunity for this mobile, remote, and telecommuting workforce to change the ... |
| Jul 2, 2012 | Needle Raises $10.5M in Series B Funding | Needle, a Salt Lake City, UT-based social commerce platform, has raised $10.5m in Series B funding. The round was co-led by Shasta Ventures and Rembrandt Venture Partners. The company intends to use the funding to accelerate the adoption of... |
| Sep 13, 2011 | Needle sales chat gets big name retailer, looks for new funding (exclusive) | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Needle, a crowdsourced sales chat service, announ... |
| Mar 23, 2011 | Social Shopping Startup ShopSquad Lands $1.25M In Funding From Heavy Hitters | Exclusive – Social commerce startup ShopSquad has secured $1.25 million in early-stage funding, TechCrunch has learned. The seed financing round was led by a consortium of individual investors with a wealth of online commerce expertise, inc... |
| Feb 4, 2011 | Funding roundup - week ending 02/04/11 | Instagram raises $7 million from Benchmark Capital; Path secures $8.7 million from Kleiner, Index Early-stage Hipmunk, a new flight search service that wants to lessen the pain of traveling, raised a $4.2 million round of funding led by Ign... |
| Feb 4, 2011 | Needle Is Raising $2 Million For Its 'Guided Shopping Platform', Sports A Great Logo | An SEC filing reveals a startup called Needle (they have the .com, and a very cool logo indeed) is raising $2 million in its first round of financing. Needle is trying to bring some innovation to the ecommerce space, building a ‘guided shop... |
| Feb 4, 2011 | Needle raises $1.2 million for commerce chat | New company wants to change how consumers shop online, give them experts to chat with Needle, a new company that wants to help integrate chat into commerce sites, has raised $1.2 million of a planned $2 million round, according to an SEC fi... |
Reviews 0
FAQ about Needle
When was Needle founded?
Needle was founded in 2010.
How much funding has Needle raised?
Needle has raised $19.5M in total across 3 funding rounds.
What funding rounds has Needle raised?
Parsers VC lists 3 funding rounds of Needle, among them a Series B round of $10.5M on Jul 2, 2012 and a funding round of $2M on Feb 4, 2011.
Who has invested in Needle?
Parsers VC lists 2 investors of Needle, among them Escalate Capital Partners.
What has the press written about Needle?
Parsers VC has collected 9 articles mentioning Needle, among them “Needle Raises $10.5M Series B” (Jul 4, 2012) and “No More Call Centers: Needle Grabs $10.5M To Turn Your Fans Into Customer Service Reps” (Jul 2, 2012).
Is Needle still active?
Yes, Needle is active; its latest activity on Parsers VC dates from Aug 28, 2020.