Startups
NCS’s mission is to help marketers and media companies
measure and improve advertising performance by accurately linking what
consumers watch, see, or hear with what they buy. Whether it’s television, print, radio, or the web, we provide the gold standard in marketing performance analytics.
Through unique sets of big data, we are able to target and measure advertising based on what matters most for CPG companies: actual offline sales. Our holistic end-to-end offerings guide marketers and media companies in reaching the most valuable prospects and audiences on all media platforms.
measure and improve advertising performance by accurately linking what
consumers watch, see, or hear with what they buy. Whether it’s television, print, radio, or the web, we provide the gold standard in marketing performance analytics.
Through unique sets of big data, we are able to target and measure advertising based on what matters most for CPG companies: actual offline sales. Our holistic end-to-end offerings guide marketers and media companies in reaching the most valuable prospects and audiences on all media platforms.
Overview
Location
United States, Ohio, Cincinnati
Employees
51-200
Founded date
2009
Mentions in press and media 27
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Feb 4, 2026 | Hershey taps into gummy, ‘swicy’ trends with new Jolly Rancher | Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Hershey’s Jolly Rancher brand is turning up the heat with Jolly Rancher Heat Wave Gummies, allowing the fast-growing candy brand to tap into ... |
| Jan 20, 2026 | Tapatio hot sauce acquired by private equity firm | Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Tapatio hot sauce is being acquired by private equity firm Highlander Partners for an undisclosed amount, the companies said in a... |
| Jan 12, 2026 | The social-to-shelf pipeline: Measuring what actually drives retail sales | The most successful food and beverage brands today aren't choosing between digital and physical retail, they're mastering seamless omnichannel growth. The linear path from product development to retail is over, as today’s disruptors rewrite... |
| Dec 19, 2025 | Athletic makes its own Dry January to boost nonalcoholic beer | Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Athletic Brewing Company, which bills itself as the largest dedicated nonalcoholic brewer in America, is bringing back its “Athle... |
| May 17, 2025 | The Rise of Non-Alcoholic Beverages and Cava's Resilience in a Shifting Market | The restaurant industry is a chameleon. It adapts, shifts, and transforms with the tides of consumer demand. Today, two trends are making waves: the surge in non-alcoholic beverages and the resilience of Mediterranean chain Cava. Both stori... |
| May 15, 2025 | How restaurants are tapping into the nonalcoholic beverage craze | Listen to the article 9 min This audio is auto-generated. Please let us know if you have feedback. Dutch Bros Coffee’s beverage menu is extensive, selling an array of flavored or protein-infused coffee options, chai lattes, lemonades, iced ... |
| Feb 19, 2025 | Breathing Easier: The Rise of Asthma & Allergy Friendly Products | Indoor air quality is a silent battleground. Every breath we take can be filled with unseen enemies: pollen, dust, pet dander. For the 100 million Americans suffering from asthma and allergies, these irritants can turn a home into a hostile... |
| Feb 18, 2025 | Engage3 Welcomes SVP of Product Strategy, Ryan Monahan | Engage3, powered by Dexi, a leader in helping retailers and brands profitably grow revenue and drive store trips by tracking and optimizing their Price Image, announced a strategic expansion of its leadership team. Ryan Monahan joins as SVP... |
| Feb 11, 2025 | Snack Attack: The Rise of Bold Flavors and Convenient Eats | In the world of snacks, innovation is the name of the game. Brands are pushing boundaries, creating flavors that surprise and delight. The latest offerings from Pringles and Applegate exemplify this trend. They tap into consumer desires for... |
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FAQ about NCS
When was NCS founded?
NCS was founded in 2009.
What has the press written about NCS?
Parsers VC has collected 27 articles mentioning NCS, among them “Hershey taps into gummy, ‘swicy’ trends with new Jolly Rancher” (Feb 4, 2026) and “Tapatio hot sauce acquired by private equity firm” (Jan 20, 2026).
Is NCS still active?
Yes, NCS is active; its latest activity on Parsers VC dates from Oct 16, 2026.