Natural products e-commerce Natphoria is the new e-commerce to sell natural cosmetics and dietary supplements. We focus especially on high quality Italian products and we pay attention to the certifications, ensuring that products are healthy and natural, free of chemicals harmful to humans. We offer a unique shopping experience thanks to: - the best quality/price ratio (targeted promotions on user behaviour, general promo..). - a good customer service (at first livechat and recall, then other tools); - attention to information in order to create user engagement and customer fidelity. We will have two catalogs: permanent and flash sales, that are totally new to this field. More people are looking for natural products on the web, but there is no important online reference operator and traditional sales channel suffers from a lot of limitations. Our CSR is centered on evironment. The project starts from our professional experiences.