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| Oct 13, 2023 | 15 Agency Pros Share Interesting Client Challenges And Lessons Learned | getty |
| Aug 25, 2023 | 16 Of The Most Popular Client Requests Agencies Are Receiving In 2023 | getty |
| Jun 20, 2023 | 20 Tactics Local Companies Can Use To Win Loyal Customers Upon Launch | getty |
| May 5, 2023 | How Businesses Can Promote Authentic LGBTQ+ Allyship During Pride Month | getty |
| May 1, 2023 | 16 Agency Leaders Explore The SEO Trends Impacting Their Work In 2023 | getty |
| Apr 25, 2023 | 15 Simple Ways To Refresh A Company’s Image Without Rebranding | getty |
| Mar 29, 2023 | Google Analytics 4 Is Here: Four Things You Need To Know | Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. |
| Feb 10, 2023 | 13 Great Tools Brands Can Use To Build Viral Campaigns | There is no surefire way to ensure a campaign will go viral. However, there are steps marketers can take to increase the chances of their content being shared far and wide, thereby extending a campaign’s reach to new prospective customers.... |
| Jan 26, 2023 | Innovative OOH Advertising Ideas Brands Can Use In 2023 | Before the Covid-19 pandemic hit, investment in out-of-home advertising was on the rise. By the end of 2020, however, revenue from OOH ads had fallen by nearly 30% in just one year. Now that businesses and consumers are emerging from years ... |
| Nov 30, 2022 | 16 Creative Ways To Showcase A Newly Launched Product Or Service | Successfully launching a new product or service takes a good deal of creativity and a strong gameplan. Marketing tactics to introduce consumers to new offerings can run the gamut, from immersive, in-person activations to attention-grabbing ... |
| Nov 21, 2022 | 14 Agency Pros Share Their Favorite Holiday Marketing Campaigns | The holidays are often a crucial time for businesses seeking to end the year with strong enough revenues to maintain a healthy profit margin. While a survey conducted by Gartner over the summer found that almost 30% of consumers are plannin... |
| Nov 10, 2022 | 15 Tips To Showcase A Brand’s Value Proposition With Case Studies | When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to relevant questions they may still have ca... |
| Nov 7, 2022 | Traffic, Clicks And Impressions Are Dead: Why Conversion Is The Marketing World’s Holy Grail | Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. |
| Nov 2, 2022 | Upcoming Conferences These Agency Pros Wouldn’t Miss | With the end of the year approaching, organizers in the agency world are gearing up for 2023 events. After two years of shifts to virtual attendance, postponements and outright cancellations, travel restrictions are being lifted, stricter s... |
| Aug 18, 2022 | 16 Approaches Brands Can Take To Boost Engagement On TikTok | TikTok is the platform of choice for younger generations in 2022, and its influence and reach is only growing. With nearly every social platform making a shift toward featuring more video content, TikTok already offers the most popular feat... |
| Jul 26, 2022 | 14 Top Tips For Reaching Out And Engaging With An Influencer | With so many people attempting to make it as paid influencers on social media these days, it can be a big challenge for brands to find partners whose content is truly relevant to their target audience. Once marketers identify a good fit for... |
| Jul 14, 2022 | 15 Big Mistakes Companies Make With Press Releases | To some businesses, press releases may seem like an old-fashioned method of communicating with target audiences. While it’s true they have been used by organizations for more than a century, it is because—done right—a single press release c... |
| Jun 13, 2022 | 15 Business Functions Where Artificial Intelligence Can Assist Agencies | Businesses across industries are actively seeking innovative ways to leverage artificial intelligence. As creative powerhouses, agencies are naturally finding some of the most unique and effective methods of using AI technologies and tools ... |
| May 31, 2022 | 14 Go-To Tactics That Help Boost Open Rates For Marketing Emails | Email marketing is still a potent method of outreach in 2022. While open rates may not be the most reliable metric to measure the effectiveness of a campaign, getting people to open your emails is still key to getting your products and serv... |
| May 25, 2022 | 12 Simple Marketing Automations To Help Startups Acquire Customers | Automated marketing processes are table stakes for most businesses these days. From emails and customer relationship management to social media posts, with a strong omnichannel strategy, marketing automation gives companies an edge over the... |
| Apr 1, 2022 | How To Get Ahead Of Account-Based Marketing’s Impact On Agencies | These days, marketing is all about getting personal. With the rise of account-based marketing, business leaders have begun to realize that the more authentically they can personalize every interaction they have with their best prospects and... |
| Mar 28, 2022 | 13 Industries That Would Benefit From AR Shopping Experiences | Augmented reality has become further integrated into our everyday lives over the last few years. Whether it's through the ability to stage houses using a brand's furniture or virtually try out a new hair color, AR is expanding through many ... |
| Feb 4, 2022 | 5 Digital Marketing Tactics To Drive Profits In 2022 | Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. |
| Jan 24, 2022 | 16 Top Content Marketing Trends To Stay On Top Of In 2022 | If you’re a marketer, you know that content marketing is not a one-and-done, surefire way to generate immediate conversions. Sharing content that consumers find valuable to draw them into your sales funnel is a long game where unspoken rule... |
| Jan 5, 2022 | 14 Tips For Any Brand Seeking A Global Sponsorship | Many business leaders and their marketing teams dream of landing global sponsorship for their brand. When brands partner up with more well-known organizations on campaigns or get involved in helping to host a major event, it can exponential... |
| Dec 7, 2021 | 10 Smart Ways For New-To-Market Businesses To Establish Credibility | You’ve got a great idea, the funding you need to launch your new business and an abundance of passion. What you may not have is enough credibility with consumers in your target market to make a splash and generate the revenue you need to ke... |
| Nov 22, 2021 | 11 Creative Ways To Showcase A Newly Launched Product Or Service | Launching a new product is all about first impressions. A successful launch creates awareness of a product or service and generates interest before it becomes available for purchase. In the past, brands often achieved this by hosting events... |
| Nov 4, 2021 | 14 Emerging B2B Marketing Trends That Will Stand The Test Of Time | Trends in B2B marketing have always evolved and changed to better reflect the market’s behavior. In the past year, businesses have had to rethink popular practices in B2B marketing to keep up with seismic shifts in the global economy caused... |
| Oct 27, 2021 | 14 Smart Ways To Make The Most Of The Accolades A Company Receives | The accolades clients, customers, industry groups or important members of the community at large give to your company are all valuable sources of marketing collateral. Whenever your organization is recognized for excellence in any area, it’... |
| Oct 26, 2021 | How To Course-Correct A Poorly Received Advertising Campaign | Sometimes, an ad campaign just doesn’t land quite right with the target audience. Although you may have done your research and informed your strategy with data, for whatever reason, your efforts may be building the wrong kind of brand aware... |
| Oct 18, 2021 | 13 Trends Agency Owners Can Leverage To Stand Out In 2022 | From types of clientele to subject matter expertise, practice areas and menus of services, every agency has its particular differentiators that help it stand out in a crowded field and appeal to its target audience. Facing stiff competition... |
| Sep 15, 2021 | 13 Ways For A Company To Create And Cultivate A Strong Brand Voice | Building a strong brand helps a company make an impression on consumers—ideally, a positive one that leads to increased awareness, recall and loyalty. In addition to your brand’s story and visual elements such as colors and logos, the voice... |
| Sep 14, 2021 | 5 Reasons Your Website Isn’t Driving Leads | Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. |
| Aug 17, 2021 | 14 Key Customer Engagement Tools Startups Need In Their Martech Stack | Every startup today needs to leverage marketing technology to be able to grow, scale, build strong customer relationships and keep up with competitors. However, not every startup has a huge marketing budget, and most can’t afford to spend t... |
| Aug 13, 2021 | Marketing To Gen Z? Here Are 5 Things You Need To Know | Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. |
| Aug 3, 2021 | 14 Great Ways To Drive Repeat Visitors To A Company Blog | A company blog is owned media that can generate a lot of organic traffic to your website, especially if the content you post there provides valuable answers to questions users commonly ask online. Aside from creating content using keywords ... |
| Jul 21, 2021 | On The Job Hunt? 14 Personal Branding Tips For Recent College Graduates | You’ve earned your college degree; now, you’re ready to get out there and find your dream job. When it comes to job hunting these days, “out there” means “on social media.” The internet is a primary resource in a recruiter’s toolbox today, ... |
| Jun 1, 2021 | How To Find And Keep Top Sales Talent: 15 Tips For Agency Owners | Even with a highly competent, passionate and seasoned creative team, an agency that can’t make sales or land clients won’t survive. This is why it’s crucial for agencies to work toward attracting and keeping top sales talent on board. |
| May 24, 2021 | 12 Influential Books Every Agency Professional Should Read | At a time when most people rarely look for answers beyond a simple Google search, there’s real power in reading work published by those who have been where you dream of going. Whether you’re just starting out or a veteran looking to sharpen... |
| May 6, 2021 | Five Business Trends To Watch As Vaccines Extend To The Masses | Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. |
| Apr 30, 2021 | How To Allocate A Marketing Budget For A New Startup: 14 Expert Tips | Branding and marketing are essential to any business’s success. However, with so many potential avenues for getting the word out, it can be difficult for small businesses to determine where to invest their limited marketing resources. New s... |
| Apr 21, 2021 | 14 Ways To Ensure A Content Marketing Strategy Provides Value To Audiences | Content marketing is a great way to connect with your audience and establish yourself as a trusted thought leader in your industry. A solid content marketing plan will help build your business’s reputation and credibility. |
| Mar 16, 2021 | 15 Tips Agency Pros Gleaned From Memorable Campaigns | With countless advertisements bombarding us every day, the success of any marketing campaign depends on how well it captures consumer attention. To cut through the noise, businesses often hire professional marketing agencies to conceptualiz... |
| Mar 4, 2021 | 14 Expert Tips For Infusing Viral Elements Into A Campaign | The study of what makes something go viral online has been some of the most diligent research done in the early 21st century. Virality basically guarantees success when it comes to digital advertising and marketing, as it leads to more orga... |
| Mar 1, 2021 | 15 Best Practices For Creating Website Content To Attract Leads | With the right content, businesses can generate interest among prospective customers and attract leads to their websites. However, given ever-changing search engine algorithms, the owned media that lives on your site needs to be of high qua... |
| Feb 22, 2021 | 15 Digital Advertising Challenges To Overcome In 2021 | Given the innovations in digital advertising that continue to arise every year, advertisers may be feeling pleasantly overwhelmed with options to choose from. Yet reaching target audiences online with the right content at the right time is ... |
| Feb 19, 2021 | 12 Factors To Keep In Mind When Planning A Publicity Stunt | Publicity stunts can be eye-catching and draw considerable interest in an organization’s products or services if planned and executed properly. But creating an effective publicity stunt takes more than just selecting a location and making s... |
| Feb 12, 2021 | 13 Clever And Effective Content Hacks You Should Know | There are some ways of throwing together content that get a lot more traction than others. "Hacking" the content creation process allows a creator to be more effective and efficient with the content they produce. |
| Jan 27, 2021 | 14 Ways To Better Leverage AI To Connect With Consumers | The use cases for artificial intelligence have expanded far beyond the tech sector in recent years. Today, AI not only automates processes to save time across multiple industries, but can also provide valuable consumer insights. |
| Jan 27, 2021 | 15 Top Marketing Trends To Keep An Eye On In 2021 | How well an agency capitalizes on marketing trends can make or break it, so keeping an eye on the latest is essential to get ahead of the competition. From simpler strategies, such as influencer and micro-influencer marketing, to larger, mo... |
| Jan 21, 2021 | 12 Ways Super Bowl Ads May Evolve In 2021 | Millions of viewers tune into the Super Bowl every year for the famously good advertising, and brands leverage this fact by spending big to reach a huge portion of the public with a 30-second clip. At turns spectacular, humorous, poignant a... |
| Jan 19, 2021 | Four Ways Small Businesses Can Embrace Digital Marketing In 2021 | Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. |
| Jan 6, 2021 | Will A Service Or Product Appeal To New Audiences? 12 Ways To Know | Entering new markets is a big component of business growth. A company that doesn’t branch out into new markets may stagnate, limiting its ability to thrive. |
| Dec 15, 2020 | Five Conversion Domination Strategies For 2021 | Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. |
| Dec 15, 2020 | How To Pull Off A Marketing Stunt: 14 Tips To Make It Worthwhile | Marketing stunts can generate a lot of publicity for brands. However, if not properly conceived and executed, a marketing stunt can have the unintended consequence of harming a brand’s reputation, potentially wiping out trust built with cus... |
| Dec 11, 2020 | 11 Inspiring Ways To Market A Strong Company Culture | Company culture can be a huge selling point for potential employees as well as potential clients. Both of these audiences want to know that the people behind the scenes not only believe in what the company offers, but also collaborate well ... |
| Dec 9, 2020 | 15 Marketing Strategies To Make The Most Of Customer Testimonials | It’s often said that the best form of marketing is word-of-mouth praise from happy customers. People are more likely to buy products or services if they hear a positive review from another consumer in their position. |
| Dec 3, 2020 | 11 Expert Insights On How To Run An Effective Co-Marketing Campaign | When executed correctly, cross-promoting a product with that of another, noncompeting brand is a valuable and effective way to maximize your marketing efforts. Developing a co-marketing campaign gives both you and your partner brand the opp... |
| Nov 18, 2020 | Eight Ways To Use Data To Inform Agency Recruitment And Hiring | Agency work is fast-paced and constantly evolving, which can lead to burnout in even the most resilient professionals. Recruiting and hiring people who end up struggling to handle the challenges of agency life can not only weaken your abili... |
| Oct 27, 2020 | 11 Smart Ways To Adapt Marketing Campaigns This Holiday Season | Seasonal marketing campaigns may look a little different this year. Marketers might find that they need to modify or even totally upend commonly used tactics this holiday season to reach consumers who are in a very different mindset and fac... |
| Oct 8, 2020 | 11 Clever Ways To Capitalize On The Popularity Of Short-Video Platforms | As attention spans grow shorter, social media users will often bypass longer, three-minute video ads in favor of microvideos that are less than a minute long. Instagram and TikTok have helped the microvideo trend explode, but how can market... |
| Jul 6, 2020 | Getting A Grip On Performance Metrics In A Changing Landscape | Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. |
| Jun 19, 2020 | 13 Great Tips For Using Visual Content In Marketing | Marketing pros can tell you that using visual elements in marketing requires an understanding of balance. Too much imagery makes a design look busy, yet too much use of white space leaves the content lacking in some critical way. |
| Apr 13, 2020 | Gamifying A Marketing Campaign: 12 Key Considerations | Games have entertained human beings since the dawn of time, so much so that they have become inseparable from our society. That is why combining gaming with marketing has proven to be a successful tactic that taps into this desire from user... |
| Mar 26, 2020 | 10 Ways To Respectfully 'Break Up' With A Client | Professional relationships with clients form the core of any agency. However, there are times when a client just doesn't suit the way the agency does business. When this happens, and all means of reconciliation fail, the agency must figure ... |
| Jan 30, 2020 | Nine Things To Keep In Mind Before Doing A Publicity Stunt | There's an old saying that goes, "There's no such thing as bad publicity." While this might be true in terms of Hollywood, the reality for a business is quite different. Publicity stunts have a chance of going viral if they're exe... |
| Jan 7, 2020 | Do Publicity Stunts Still Work And How Can You Make Sure They Don't Backfire? | If executed right, a publicity stunt -- especially during a big event such as the Super Bowl -- can make a business famous and help it grow its customer base as a result of all that publicity. The effectiveness of a publicity stunt comes fr... |
