NAR Research
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NAR Research

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https://www.nar.realtor/
Last activity: 15.10.2026
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Categories: CommerceCultureEstateInformationInvestmentMediaMessangerPageSocialVoice
NAR is a certified Great Place to Work®, and its employees have demonstrated a commitment to creating and fostering a culture that puts its members first, advances diversity and inclusion, leads change and emphasizes respect, communication and collaboration.

The National Association of REALTORS® Facebook page is a place for NAR staff to interact with members, consumers, the media, and other key constituencies, and share information about real estate and the association. Content from some of our other, topic-specific Facebook pages is sometimes shared here, as well, and we hope you find that helpful.

NAR respects the rights of individuals using social media to voice their views and opinions. However, within our social media channels, we reserve the right to remove comments that are considered inappropriate, off-topic, abusive, or are being used to promote and solicit for third-party sites, initiatives or products.

We encourage your feedback! Please keep comments related to the topics presented and always show respect for other members of this community. We monitor this space actively to facilitate dialogue and to enforce our social media policies.
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Location: United States, District of Columbia, Washington
Employees: 1001-5000
Phone: +1 800-874-6500
Founded date: 1908
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Mentions in press and media 1482

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13.10.2026The next AI advantage in real estate is remembering the buyerAn agent opens the CRM before calling a prospective buyer. There’s a phone number, a listing and a note saying the inquiry is qualified. The buyer has already spent time explaining their search to an AI assistant, but little of that convers...
12.10.2026Criminals used 79 dormant domains to impersonate a top real estate teamReal estate professionals spend thousands of dollars generating leads and building recognizable brands. But forgotten website domains can become an overlooked security risk — allowing criminals to impersonate agents and brokerages in emails...
10.10.2026Myrtle Beach Buyers Are Asking AI Where to Buy New. Here’s What It Misses.Share Share Share Share Email Home shoppers looking for new construction increasingly start with a question instead of a search filter. They type something like “new-home communities near Myrtle Beach under $400,000 with a pool” into ChatGP...
07.10.2026A third of renters say they’ll never afford a home—here’s what’s holding them backFor a third of U.S. renters, owning a home feels like a lost cause. That’s according to the latest CNBC/SurveyMonkey quarterly survey, in which 34% of renters selected “I want to own a home, but I will never be able to afford it” as a respo...
07.10.2026Civil rights groups warn private listings could widen housing inequitiesAccording to the National Association of Realtors (NAR), about 90% of home sellers in the United States are white. That demographic disparity reflects a complicated history. For much of the 20th century, redlining, racial covenants, and oth...
06.10.2026Cold call cost-per-deal benchmarks are leaving out most of the mathCold-call cost-per-deal benchmarks are leaving out most of the math. Have you ever thought really deeply about the true cost of having people book appointments for you from the leads you are generating? A lot of team leads and brokers ask m...
02.10.2026Your best producer is the hardest person in the building to readIn a commission business, leadership watches one signal. Production. It is objective, it updates daily, it is already on a dashboard and it decides compensation, territory and standing. Nobody has to be told to look at it. The last four yea...
02.10.2026Why real estate agents are mentoring college athletes — and getting referralsWhat began in as a small experiment in Salt Lake City and has since grown into a national program connecting college athletes with real estate licensing and mentorship. Katy Cookston, who now directs NIL Real Estate from her Keller Williams...
02.10.2026Private listing ecosystems could deepen the housing affordability crisisIt was encouraging to see lawmakers make good on their promise to prioritize homeownership earlier this year with the bipartisan passage of the 21st Century ROAD to Housing Act. But more than two months later, it has become clear that the c...
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