| Date | Title | Description |
| 22.11.2020 | Стек технологий для привлечения пользователей в мобильные приложения | Технологии, необходимые для проведения кампаний по привлечению мобильных пользователей с высокими ежедневными расходами (условно от 500 тыс. руб. и больше в день), многочисленны и сложны. Пространство привлечения мобильных пользователей не ... |
| 21.08.2019 | Ad-industry insiders say one of Facebook's oldest and biggest marketing partners is selling its social business, and it's a warning sign for other ad-tech firms | Advertising Ad-industry insiders say one of Facebook's oldest and biggest marketing partners is selling its social business, and it's a warning sign for other ad-tech firms
Lauren Johnson
2019-08-20T21:34:10Z
Share icon An curved arrow poin... |
| 02.02.2018 | Boston Startups and Tech Companies Hiring in February | If you're chasing a career change or the next big adventure, February may be the right time to look around. It goes without saying that engineers and developers have the highest chance to find new opportunities, but we've also found opening... |
| 22.12.2017 | Think Tank: Why Retailers Should Avoid Ad Retargeting’s Black Box | Display retargeting has been described as “the sledgehammer of the web,” hitting shoppers over and over with ads for a product they looked at once. While some consumers may be annoyed, online retailers continue retargeting as an advertising... |
| 03.10.2017 | Rue La La Deploys Cross-Channel Digital Ad Optimization | Timing is everything. Rue La La has explored this concept with its roll out of Nanigans Incrementality, a new cross-channel SaaS platform. The software enables marketers to measure and maximize digital ad spend as related to incremental rev... |
| 01.03.2016 | Nanigans brings its social ad tools to Twitter | Social marketing company Nanigans announced today that it’s launching support for Twitter.
Nanigans is best known as a Facebook ad automation tool, but CEO Ric Calvillo said last year that one reason for raising the company’s $24 million Se... |
| 16.12.2015 | Ad Startup Nanigans Enlists MoPub Founder Jim Payne For Its Board | Nanigans is best-known as a Facebook advertising company, but CEO Ric Calvillo said that by adding MoPub founder Jim Payne to its board of directors, it can grow the “non-Facebook” side of its business.
“Although Facebook’s done so well and... |
| 03.11.2015 | This Wall Street bank is minting startup founders | Zillow CEO and Goldman Sachs alum Spencer Rascoff. Courtesy of Zillow
Goldman Sachs mints millionaires, but some of the bank's employees achieve career highs only once they've left Wall Street.
Just ask Spencer Rascoff: the former Goldman b... |
| 04.08.2015 | Salesforce, Brand Networks, Ampush among the first to support Instagram’s Ads API | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Instagram is growing in popularity, with 300 mill... |
| 04.08.2015 | Salesforce, Brand Networks, Ampush among the first to support Instagram’s Ads API | Instagram is growing in popularity, with 300 million monthly active users photographing whatever’s out in the world and sharing it with each other. It has what some believe to be untapped marketing potential, and advertisers are eager to ex... |
| 15.04.2015 | Facebook CTRs Up A Whopping 260% Year-Over-Year [Report] | Click-through rates for Facebook ads have gotten tremendously better over the past year if findings in a new report are any indication. This comes as advertisers adopt different types of ads and become less reliant on organic post reach, wh... |
| 27.03.2015 | Funding roundup - week ending 3/27/15 | Accel Partners, Falcon Social, Augmented Pixels, Socratic, iAngels, Realm, Hedvig, ZipMatch, Skycure
(Come mingle with hundreds of top venture capitalists representing $10B-plus in capital under management, including Khosla Ventures, Greylo... |
| 25.03.2015 | Nanigans Raises $24M From Investors Including IPO Backer Wellington | Advertising automation software firm Nanigans on Wednesday announced raising what is easily its largest funding round to date with a $24 million Series B. The funding was led by a Chinese Internet firm and includes Boston-based Wellington M... |
| 25.03.2015 | Nanigans Closes $24M Series B Financing | Nanigans, Inc., a Boston, MA-based provider of social and mobile advertising software, closed a $24m Series B financing.
The round was led by Cheetah Mobile (NYSE:CMCM), with participation from current investor Avalon Ventures and new inves... |
| 25.03.2015 | Nanigans Raises $24M To Fuel Asian Growth And Expand Its Ad Tools Beyond Facebook | Leading Facebook ad company Nanigans is announcing that it has raised $24 million in Series B funding.
In this case, it’s is taking money from a big Asian investor — Chinese Internet company Cheetah Mobile. (Cheetah led the round, while Ava... |
| 25.03.2015 | Nanigans Raises $24M in Series B |
BOSTON, MA, Provider of social and mobile advertising software and pioneer in advertising automation software, announced today that it has closed a $24 million Series B financing.
>> Click here for more funding data on Nanigans
&g... |
| 25.03.2015 | Nanigans Nabs $24M to Expand Beyond Facebook, Into Asia | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Investors like adtech. The latest example is Boston-based Nanigans, which announced Wednesday it has raised a $24 million Series B round. Cheetah Mobile (NYSE: CMCM), a Chines... |
| 18.02.2015 | Foundation Capital’s Garg lays out top 5 keys to mobile advertising in 2015 | Ashu Garg, Partner at Foundation Capital, tells an interesting story about chewing gum when emphasizing the radical impact mobile is having on marketing today.
Last year, chewing gum sales were down 20-25 percent, in a category where growth... |
| 18.11.2014 | Facebook’s Top Ad Seller Nanigans Expands To Twitter’s MoPub After Hitting $500M A Year In Spend | Is a dollar best spent on Facebook ads or across tons of apps via MoPub’s ad exchange? Nanigans can now tell you. It took the last four years of growth to become one of the biggest Facebook Ads API tools managing $500 million a year in spen... |
| 22.04.2014 | To find focus in a ballooning mobile-ad market, industry leaders turn to data | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
VentureBeat produces half a dozen events each year, every one focused on a different sector within the technology industry — but one of... |
| 14.03.2014 | Advertising on Facebook? Here’s what you need to do every 5 minutes | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Last quarter Facebook took in a record $2.5 billi... |
| 14.03.2014 | Advertising on Facebook? Here’s what you need to do every 5 minutes | Last quarter Facebook took in a record $2.5 billion from advertising targeting its billion-plus members. That’s probably in part because buying ads on Facebook is an incredibly easy thing: Hook up a credit card to your account, play with th... |
| 30.01.2014 | Will the Next Great Boston Tech Company Please Stand Up? | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Here we are in early 2014, and it feels like a zeitgeist-y moment for the Boston tech scene. So I wanted to weigh in and connect a few dots around town—and get people thinking... |
| 29.01.2014 | Facebook ads: cost per impression up 186%, cost per click up 35%, revenue per click up 83% | For Facebook advertisers, everything is going up and to the right: impressions, clicks, costs … and revenue.
“The 2.9X increase in CPMs year-over-year shows the continued demand for valuable inventory as Facebook has continuously ramped up ... |
| 29.01.2014 | Facebook ads: cost per impression up 186%, cost per click up 35%, revenue per click up 83% | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
For Facebook advertisers, everything is going up and to the right: impressions, clicks, costs … and revenue.
“The 2.9X increase in CPMs... |
| 16.10.2013 | Facebook ad profit a staggering 1,790% more on iPhone than Android | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
A study of more than 200 billion ads on Facebook says that mobile ads on iPhone generate 1,790 percent more return on investment than a... |
| 16.10.2013 | Facebook ad profit a staggering 1,790% more on iPhone than Android | A study of more than 200 billion ads on Facebook says that mobile ads on iPhone generate 1,790 percent more return on investment than ads on Android. Even worse, advertising on Android actually costs more than it returns.
The study is by Na... |
| 16.10.2013 | 200 billion Facebook ads say clickthroughs up 375%, ROI at 152% (study) | Performance marketing company Nanigans released a study today showcasing that Facebook advertising is alive and well, with retailers seeing a 375 percent explosion in click-through rates from Q3 2012 to Q3 2013 — and healthy 152 percent ret... |
| 16.10.2013 | 200 billion Facebook ads say clickthroughs up 375%, ROI at 152% (study) | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Performance marketing company Nanigans released a... |
| 11.09.2013 | There are a googol number of ways to target ads on Facebook (literally) | You read that headline right. There are, apparently, a googol of ways — but not a Google — to target your customers on Facebook.
Literally.
Above: The scary-looking formula Nanigans data scientists used …
Image Credit: Nanigans
The data sci... |
| 11.09.2013 | There are a googol number of ways to target ads on Facebook (literally) | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
You read that headline right. There are, apparent... |
| 24.07.2013 | Video Texting App Glide Is Going “Viral,” Now Ranked Just Ahead Of Instagram In App Store | Video chatting app Glide is on a roll of sorts. In recent weeks this mobile messenger for iPhone and Android devices has been climbing the app store charts on both platforms, having gotten as high as #6 overall in the Apple App Store, and #... |
| 28.06.2013 | Behind the top mobile ad publishers: Facebook, Google, Pandora and Twitter | Publishers like Facebook, Google’s YouTube, and Twitter are reporting an explosion in mobile advertising this year. After years of false starts, 2013 has become the year of mobile advertising.
Notably, these publishers are doing better than... |
| 28.06.2013 | Behind the top mobile ad publishers: Facebook, Google, Pandora and Twitter | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Publishers like Facebook, Google’s YouTube, and Twitter are reporting an explosion in mobile advertising this year. After years of fals... |
| 27.06.2013 | The driving forces of change in mobile advertising | Cheryl Morris is the director of marketing for Nanigans.
In less than a year, Facebook became the market leader in mobile display ads – outpacing giants like Google and Apple to control approximately a quarter of all mobile display revenues... |
| 27.06.2013 | The driving forces of change in mobile advertising | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Cheryl Morris is the director of marketing for Nanigans.
In less than a year, Facebook became the market leader in mobile display ads –... |
| 17.06.2013 | Why Gaming Is Still A Great Bet For Investors | Kristian has been at the forefront of the rapidly transforming game industry since 2001. After serving as Electronic Arts’ executive vice president of digital, he left three months ago to focus on startups. Today, he leads seed-stage invest... |
| 26.04.2013 | Funding roundup - week ending 04/26/13 | Zooz, Bookshout, Dynamic Yield, Eventbrite, Chirpify, Moonfrye, PresenceLearning all raised money
Seed-stage
Pict, a “shoppable photo” technology platform, raised $1.4 million in seed funding from Lowercase Capital, Forerunner Ventures, Ste... |
| 25.04.2013 | Hate Facebook Ads? Nanigans Says Numbers Don’t Lie | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
As a garden-variety user, you might hate the increasing number of advertisements popping up on your Facebook feed. You may complain about them, perhaps quite loudly—even thoug... |
| 23.04.2013 | Nanigans Raises $5.85M Series A-1 |
BOSTON, MA, Advertising platform that measures, predicts and optimizes for ROI has raised a $5.85 million Series A-1 led by Avalon Ventures.
>> Click here for more funding data on Nanigans
>> To export Nanigans funding data ... |
| 23.04.2013 | Nanigans Closes $5.8M in Series A.1 Funding | Nanigans, a Boston, Mass.-based provider of an advertising technology which leverages lifetime value, closed $5.8m in Series A.1 funding.
The round was led by existing investor Avalon Ventures, which had led the series a round in August 201... |
| 22.04.2013 | Boston-Area Deals: Life Image, MC10, Gizmox, Nanigans, Verivo | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Updated 3:45 p.m.
Several private companies around Massachusetts are making fundraising news:
—Newton-based Life Image has raised $15 million in fresh capital. The company say... |
| 22.04.2013 | Powerhouse Facebook Ad Platform Nanigans Raises $5.8M Series A.1 For Predictive Modeling R&D | Do you target kids with cheap ads or more expensive adults? Nanigans has just raised a $5.85 million “Series A.1” from Avalon Ventures to build SaaS technology that predicts which audiences earn advertisers more money. With revenue up 6x in... |
| 22.04.2013 | Funding Daily: ‘The startup is you!’ | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Today brought a deluge of funding stories, and th... |
| 26.03.2013 | Facebook now posting retargeted ads right in the middle of your beautiful new news feed | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Just a few weeks after Facebook gave us the beaut... |
| 26.03.2013 | Facebook now posting retargeted ads right in the middle of your beautiful new news feed | Just a few weeks after Facebook gave us the beautiful new uncluttered news feed, the social network is starting a test to introduce Facebook Exchange ads right in the middle of that wonderful simplicity.
Yup, real ads, not social ads. Retar... |
| 28.11.2012 | Facebook Gives New Mobile Page Ads More Color And Context To Make Every Pixel Count | You scrolled right past the old design for Facebook’s “Pages You Might Like” mobile ads. Too much gray, not enough description. But they just got updated to show colorful banners and explain what a business does. Their designer Jeff Kanter ... |
| 05.11.2012 | Kenshoo raises $12M to fuel search and social media | Round led by Tenaya Capital, and all of Kenshoo's previous investors
Digital marketing software provider Kenshoo has raised $12 million in a late-stage financing round, the company revealed Monday.
Tenaya Capital led the round, and all exis... |
| 18.10.2012 | Facebook overhauls Android SDK with new controls | Social network also creates Android Dev Center, with tutorials on how to build apps
Facebook has made it clear that it wants to make money, and based on the way the stock price has been trading, public investors have little faith that Faceb... |
| 11.10.2012 | First Results Are In: Facebook’s New Custom Audience CRM Ads Increase Conversions And Lower Costs | Just three weeks after Facebook formally launched Custom Audience ads that can target people by lists of email addresses or phone numbers, TechCrunch has attained the first reports on their performance and they’re promising. Not as amazing ... |
| 27.09.2012 | Facebook Mobile News Feed Ads Are Popular And The Best Way To Buy Fans, Ad Tech CEOs Confirm | Facebook mobile news feed ads are a hit with advertisers and they’re the most efficient way to purchase Facebook fans, say five out of five leading Facebook ad-buying software startups. The data comes from a news study by AdParlor that I’ve... |
| 21.09.2012 | Facebook creates most-favored partner list for brands | A dozen companies chosen as Strategic Preferred Marketing Developers, will get special treatment
Updated to reflect comments from Social Code, AdParlor, Salesforce
Facebook has chosen 12 companies out of 300-plus from its Preferred Marketin... |
| 20.09.2012 | Facebook Points Brands To 12 Top B2Bs Awarded “Strategic” Preferred Marketing Developer Distinction | Today Facebook awarded the 12 best social marketing tool and service providers with a new “Strategic Preferred Marketing Developer” distinction. The exclusive sPMD list will help brands sort through the 300 B2Bs in Facebook’s PMD directory ... |
| 30.08.2012 | Party Like It’s 1990: Some CTRs On Facebook Sponsored Results Ads ‘Exceeding 3%’ | Early numbers for Facebook’s Sponsored Results, the ads launched last week that run alongside Facebook searches, could be an encouraging sign that Facebook’s strategy of building new ways of advertising to its users is working.
Nanigans, on... |
| 21.08.2012 | Facebook Ad Startup Nanigans Grabs Ex-Yahoo Exec Marc Grabowski As Its New COO | Yahoo has been losing a lot of steam to Facebook in the advertising game, and now it’s lost one of its execs to it, too. Nanigans, the Facebook advertising company, is today announcing the appointment of a new COO, Marc Grabowski, a nine-ye... |
| 31.07.2012 | Wildfire Only Sells Ads Through Its Partner Adaptly, So Will Google Buy Them Too? | Wildfire, just acquired by Google, isn’t a social ads company. It relies on its partner Adaptly for access to ads APIs for Facebook and other sites. That means Google may buy Adaptly or another ads company any minute now. Otherwise Google w... |
| 27.07.2012 | Buddy Media, Nanigans, BLiNQ Build On Facebook’s New Ads APIs, Could Show Wall Street The Money | Investors demand more revenue from Facebook, and Sheryl’s got just the APIs to give it to them. Over the last two days, three major ads tech partners have revamped their products with recently released Facebook APIs that allow brands to tra... |
| 19.06.2012 | They Work! Facebook Mobile Ads Are Clicked 13X More, Earn 11X More Money Than Its Desktop Ads | How will Facebook monetize mobile? Its organic-seeming Sponsored Stories ad format may be the answer. Mobile Sponsored Stories are getting over 13 times the click-through rates and earn 11.2 times the money per impression (eCPM) on mobile c... |
| 05.03.2012 | How to Build a Business on Facebook: Brand Networks, Nanigans, & More | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Facebook may not have an office in the Boston area, but it certainly has friends here. Take, for instance, the startups that are building their businesses on top of the social... |
| 01.02.2012 | Report: Facebook Ad Spending Grew 1600% in 2011 | We’re all on the edge of our seats waiting for the Facebook IPO to drop. Thankfully, Kara Swisher over at AllThingsD reports that we can all hang out a bit (maybe), because the FB IPO isn’t dropping until later today (probably). Phew.
The W... |
| 01.02.2012 | Facebook’s Revenue Growth Strategy: Ad Targeting By In-App Behavior | Facebook has an answer to those wondering how it will justify its IPO price and keep revenues growing as it saturates key markets: a new behavioral ad targeting system. Facebook has been quietly rolling out the beta of “Open Graph action sp... |
| 04.01.2012 | Playerize secures $1M to find more players for your online game | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Playerize, a company that helps game studios find more players for their online and mobile games, raised $1 million in its first round ... |
| 10.08.2011 | Avalon Leads $3M Nanigans Deal, M/A-COM Seeks IPO, Bluesocket Bought by ADTRAN, & More Boston-Area Deals News | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
IT companies dominated New England deals this week, with word of acquisitions, financings, and potential IPOs.
—M/A-COM Technology Solutions, a Lowell, MA-based wireless chip ... |
| 09.08.2011 | Nanigans raises $3M for Facebook ad platform | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Nanigans said it has raised $3 million in a first round of funding for its Facebook advertising platform.
Boston-based Nanigans has cre... |
| 09.08.2011 | Nanigans gets $3M for ad platform on Facebook | Real-time bidding on Facebook, which makes up one in three display ad impressions on the Web
Nanigans, a real-time bidding platform for Facebook, announced Tuesday that it has closed $3 million in Series A financing led by Avalon Ventures, ... |
| 09.08.2011 | Nanigans Inks $3M Series A | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
[Corrected 8/10/11, 2:25 pm. See below.] Nanigans, a Boston-based provider of a real-time bidding advertising platform for Facebook, announced today that it has closed a $3 mi... |
| 09.08.2011 | Nanigans raises $3M for Facebook ad platform | Nanigans said it has raised $3 million in a first round of funding for its Facebook advertising platform.
Boston-based Nanigans has created a real-time bidding platform for Facebook that makes it a lot easier to maximize revenues from adver... |
| 09.08.2011 | Nanigans Closes $3M Series A Financing | Nanigans, Inc., a Boston, MA-based real-time bidding platform for the Facebook ads marketplace, has closed a $3m Series A financing.
The round was led by Avalon Ventures, with participation from Boston-based Angel investors.
In conjunction ... |
| - | Rue La La Deploys Cross-Channel Digital Ad Optimization | Timing is everything. Rue La La has explored this concept with its roll out of Nanigans Incrementality, a new cross-channel SaaS platform. The software enables marketers to measure and maximize digital ad spend as related to incremental rev... |
| - | Think Tank: Why Retailers Should Avoid Ad Retargeting’s Black Box | Display retargeting has been described as “the sledgehammer of the web,” hitting shoppers over and over with ads for a product they looked at once. While some consumers may be annoyed, online retailers continue retargeting as an advertising... |
