Devoted to the Modern Bridesmaid Inspired by clean lines, last dances and beautiful hues, Name of Love is a collection of 14 styles in 9 signature colors. Made to be worn amongst the madly in love, even after 'I do'. Name of Love was born out of the desire to bring more beauty to the bridesmaid experience. In addition to dresses, we?ve designed a space for the bride and her best people to connect and collaborate. Because it should be simple, really.