Hi. I’m Serenity. My partner Joe and I started Serenity Kids because we wanted only the best for our future baby. We couldn’t find a baby food high in healthy fat and protein, and we saw how difficult it was for our friends who cook all of their baby’s food. We were shocked by the amount of sugar in most baby foods, because sugar (even from fruit) creates inflammation which leads to health problems and can make a baby fussy from the blood sugar crash.
So we partnered with small, American family farmers to create a delicious baby food that contains meat from animals raised humanely, on pasture, without hormones, antibiotics, or GMO feed. Pastured meats benefit the animal, the family farmers, and the planet. The best part is that they’re better for your baby because they have a much higher omega-3s and CLAs than grain-fed meats.
We blend these meats with high-quality organic vegetables to create balanced, nourishing meals. Our recipes taste great and leave your baby full, happy, and serene. Serenity, for the whole family.
Learn about our mission to support sustainable farming through the Farm to Consumer Legal Defense fund.
So we partnered with small, American family farmers to create a delicious baby food that contains meat from animals raised humanely, on pasture, without hormones, antibiotics, or GMO feed. Pastured meats benefit the animal, the family farmers, and the planet. The best part is that they’re better for your baby because they have a much higher omega-3s and CLAs than grain-fed meats.
We blend these meats with high-quality organic vegetables to create balanced, nourishing meals. Our recipes taste great and leave your baby full, happy, and serene. Serenity, for the whole family.
Learn about our mission to support sustainable farming through the Farm to Consumer Legal Defense fund.
Location: United States, Texas, Austin
Employees: 11-50
Phone: +1 512-537-8847
Total raised: $62M
Founded date: 2016
Investors 2
| Date | Name | Website |
| - | Wild Ventu... | wildventur... |
| - | Wilder Cap... | wilder.vc |
Funding Rounds 3
| Date | Series | Amount | Investors |
| 11.03.2024 | Series B | $52M | - |
| 17.06.2021 | Series A | $7M | - |
| 15.12.2020 | - | $3M | - |
Mentions in press and media 19
| Date | Title | Description |
| 06.06.2024 | Lesser Evil’s better-for-you kids snacks have ‘concerning’ amounts of lead: Consumer Reports | Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Lesser Evil’s Lil’ Puffs, which feature ingredients like beets, carrots, potatoes and tomatoes, were found to have a “concerning”... |
| 05.06.2024 | Some veggie puffs contain high levels of lead, Consumer Reports finds | Some veggie puffs made by Lesser Evil and Serenity Kids contain concerning levels of lead, a heavy metal linked to developmental and other disabilities in children, according to findings released Wednesday by Consumer Reports. Parents may s... |
| 12.03.2024 | Serenity Kids: Fueling Growth with $52M Boost | Serenity Kids, the baby food brand from Austin, TX, has secured a hefty $52M in funding from Stride Consumer Partners. Led by founders Serenity and Joe Carr, this investment will propel the company's growth in retail distribution and produc... |
| 11.03.2024 | Serenity Kids Closes $52M in Series B Funding | Serenity and Joe Carr, co-founders of Serenity Kids with daughter, Della, and a sampling of Serenity Kids’ nutrient-dense baby and toddler food products Serenity Kids, an Austin, TX-based shelf-stable pouched baby food brand, closed a $52M ... |
| 11.03.2024 | Baby food startup Serenity Kids lands $52M to fuel expansion | - |
| 27.07.2021 | Serenity Kids Partners with Target to Launch First Ethically Sourced Meat-Based Baby Food Line in Over 700 Locations Nationwide | |
| 07.07.2021 | Serenity Kids Launches Grass Fed A2 Whole Milk Toddler Formula | |
| 17.06.2021 | Serenity Kids closes $7 million Series A funding | AUSTIN, TEXAS — Serenity Kids, a brand of shelf-stable toddler and baby food, raised $7 million in a Series A funding round led by CircleUp Growth Partners, with additional funding by Wild Ventures. Investors in the round also included the ... |
| 16.06.2021 | Serenity Kids, the Fastest Growing Baby Food Brand, Closes $7M Series A Investment Round Led By CircleUp Growth Partners to Further Expand Category Leadership | |
| 15.06.2021 | Serenity Kids raises $7m to reach beyond the “elite, crunchy consumer” and expand into mainstream | “We want to dominate conventional the way we have in the natural channel, where we are now the leading brand by velocity in almost all natural stores,” and have the second highest revenue in the category in natural behind competitor Happy ... |
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