Utilizing Big Data to predict and do accurate advertising A self serve Programmatic Market Place Platform (PMP) that is cloud based and caters to the Demand Side users (Ad Agencies & Brands) as well as the Supply Side Platform users and Ad Networks It is a platform that helps enhance Demand Side?s (Ad Agencies, Brands and Advertisers) mobile media evaluation and purchasing capabilities via prediction, forecasting and cohorted analogical reporting. As well as for Supply Side users in a similar fashion' The platform is made available on either a white label or managed services model.