Millions of North American adults are experiencing sub-optimal quality of life because of their bad habits. They are stuck in a busy work-life routine that results in chronic depression, pain, medication abuse, stress, obesity, heart disease, poor sleep, etc. They accumulate health risks, and their employers are getting poor work performance and big health bills as a result.
Optimity is a great holistic health solution that is also a cost containment tool for employers that uses the science of micro-behavior coaching. We provide a mobile experience that syncs with the user's current routines (calendar, other apps, wearables, etc.) to form small, healthy micro-habits that reduce their health risk. As Optimity builds a dynamic risk profile for each user over time, it can automatically adjusts content for them as they age, change jobs, and develop issues, while always protecting user privacy. For the employers, the Optimity system is being purchased because it boosts productivity and controls health costs.
Overview
Investors 6
| Date | Name | Website |
| Sign up to see | Sign up to see | Sign up to see |
| DMZ Ventures | dmzventures.com | |
| Enjoy The Work | enjoythework.com | |
| 500 Startups | 500.co | |
| DMZ | dmz.torontomu.ca | |
| NEXT Canada | directory.nextcanada.com |
Mentions in press and media 5
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| May 2, 2022 | Optimity, Inc. welcomes Dr. Christy Lane, a pioneer for digital health and wearable data in risk scoring and underwriting, as Scientific Advisor | TORONTO (PRWEB) May 02, 2022 Optimity is pleased to announce that Dr. Christy Lane, Ph.D., has joined the company as a Scientific Advisor. As part of her role, Dr. Lane will lead and guide the company’s key initiatives related to Optimity H... |
| Feb 5, 2021 | 15 Canadian startups chosen for third Global Affairs’ California-focused women in tech program | Fifteen women-led Canadian tech companies have been selected to participate in the third iteration of Global Affairs Canada (GAC) and BDC Capital’s Women in Tech accelerator. GAC, through its consulate general in Los Angeles and consulate i... |
| May 11, 2017 | Watch 500 Startups Batch 20 Demo Day here | TechCrunch is pleased to bring you 500 Startups Demo Day today, May 11th at 12:00pm to 5:00pm PT. As a global seed fund and startup accelerator, 500 Startups invests in various technology around the world. 500 Startups is holding a Demo Day... |
| Feb 8, 2017 | Here’s the 20th batch of 500 Startups companies | 500 Startups’ last class will be presenting next week, which means the firm is already underway getting another new class up and running. The majority of the startups in the 20th batch consist of digital health, financial technology and com... |
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FAQ about Optimity
When was Optimity founded?
Optimity was founded in 2014.
Who has invested in Optimity?
Parsers VC lists 6 investors of Optimity, among them DMZ Ventures, Enjoy The Work and 500 Startups.
What has the press written about Optimity?
Parsers VC has collected 5 articles mentioning Optimity, among them “Optimity, Inc. welcomes Dr. Christy Lane, a pioneer for digital health and wearable data in risk scoring and underwriting, as Scientific Advisor” (May 2, 2022) and “15 Canadian startups chosen for third Global Affairs’ California-focused women in tech program” (Feb 5, 2021).
Is Optimity still active?
Yes, Optimity is active; its latest activity on Parsers VC dates from Jun 17, 2022.