An estimated 55 percent of global plastic waste is discarded each year. Despite increased awareness around the environmental impact of plastic and the dangers it poses to our oceans and marine life, the large majority of the consumer packaged goods industry still utilizes single-use containers. When Myro launched in late 2018 it was among the first of a growing number of brands addressing the problem of single-use plastics.
Aside from being free of aluminum, parabens and baking soda, Myro’s plant-based deodorant uses a refillable container and pod system that reduces plastic consumption by 50% compared to single-use alternatives. While a lot of work still needs to be done to make a meaningful impact on this problem, Myro is evolving the conversation and pushing change in the industry.
We met Myro Founder and CEO Greg Laptevsky in early 2018. Myro was the seventh investment made by Lakehouse.
Location: United States, New York