Boost

Boost is the fintech arm of Axiata Digital that unifies financial services spanning payments, artificial intelligence (AI)-based alternative lending, digital insurance, cross border content services and merchant solutions. Its businesses are streamlined into four core brands to serve a regional consumer and enterprise customer base with the aim of establishing a Malaysia-headquartered regional financial services powerhouse:

Boost Life - The Boost e-wallet business that launched in 2017, it focuses on consumer lifestyle offerings such as online and offline retail payments, bill settlement, insurance and transportation & transit use cases with new features constantly introduced.

Boost Biz - The merchant business that offers a payment platform for enterprises of all sizes, business tools and digitalisation solutions.

Boost Credit - Formerly Aspirasi, it houses the micro-financing & micro-insurance business and is a pioneering Digital Alternative financier in Malaysia and Indonesia.

Boost Connect - Formerly Apigate, a predominantly payment facilitation business that aggregates and distributes content via a seamless API platform.

Boost makes transactions and financing easier, faster, secure and overall a more rewarding experience by combining deep fintech, in-house data and AI to meet growing and evolving market demand. Since its inception in 2017 as a digital payments provider with Malaysia’s first major eWallet, Boost is rapidly evolving into a broader digital financial services provider today with micro merchants and SMEs (MSMEs) being a key focus segment.