Founders Hannah and Mollie have been best friends for 16 years, since undergrad at UC Berkeley. They were both interested in making plant-based choices, but quickly realized plant-based didn't necessarily mean healthy.
So, they founded Must Love in 2016 to bring a new product to market for those looking to make healthier choices when it comes to frozen desserts, taking the Pinterest trend called “nice cream” and turning it into a viable product found in grocery stores nationwide. Made with real, simple ingredients and minimal refined sugar, Must Love offers banana- and oat milk-based nice creams in crave worthy flavors like Peanut Butter Swirl and Choco Choco Chip. Must Love makes plant-based everyday indulgence accessible to families everywhere.
Formerly known as banana-based Hakuna Banana and oat milk-based Totes Oats.
Member count: 11-50
Founded date: 2016
Investors 1
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