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| Dec 22, 2023 | The beauty contest is on: Priceline attempts to steal Sephora customers with $10 vouchers | article-article-body
Beauty retailer Priceline has made a move on competitor Sephora by handing out $10 vouchers out the front of the newly opened Sephora store in Sydney’s Pitt Street Mall.
Priceline set up an interactive voucher booth nea... |
| Dec 22, 2023 | Flight Centre executive dismisses threat of startups like Airbnb to tourism sector | article-article-body
A senior Flight Centre executive has dismissed Uber and Airbnb, claiming that despite people talking about share economy platforms “as if they are going to take over the world” the services will only “be a small part of... |
| Mar 16, 2023 | Blackface, booze, and blurred lines at the $2 billion tech firm Rokt | This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
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Employees were stunned when a photo flashed across their screens during a virtual company-wide meeting in April 2020: a white em... |
| Aug 8, 2022 | How travel companies have used the wellness boom to reinvigorate the industry | Source: Unsplash/Toomas Tartes.
The way we approach wellness has evolved over the past decade. Conversations around mental health and wellbeing are as commonplace in high-level leadership meetings as they are in team lunch breaks or after-w... |
| Jun 6, 2022 | ‘You need to be global and local at the same time’: TikTok CEO Shou Zi Chew on creating a successful global strategy | Since its launch in 2016, TikTok has had frequent leadership changes. In April 2021, the short video giant saw yet another shuffle among its major executives.
Shou Zi Chew was appointed CEO of TikTok while Vanessa Pappas took on the role of... |
| Apr 4, 2022 | Koala appoints a new CTO | Mattress and furniture e-tailer Koala has appointed Emma Pudney as its chief technology officer.
Pudney joins the company after seven years at Rackspace Technology, most recently as its chief technology officer for Asia Pacific and Japan (A... |
| Feb 14, 2022 | Healthcare Industry Still Lacks Inclusivity And Accessibility: These 7 Female Leaders Are Here To Change That | A community health worker at Bangladesh, Mobarakdi Village, showing women how to use a condom Universal Images Group via Getty Images |
| Dec 10, 2021 | Weekly Wrap #78: Global VCs pounce down under | Welcome to our Weekly Wrap, where we cut through the noise to bring you our favourite insights from the technology and startup world.
If you love the Weekly Wrap, please spread the word and help it grow:
Forward this to friends/colleagues b... |
| Oct 29, 2021 | Weekly Wrap #72: Booming startups save (and take over) the world | Welcome to our Weekly Wrap, where we cut through the noise to bring you our favourite insights from the ANZ technology and startup world.
If you love the Weekly Wrap, please spread the word and help it grow:
Forward this to friends/colleagu... |
| Jun 16, 2021 | First Page Launching in Australia | MELBOURNE, Australia, June 16, 2021 /PRNewswire/ -- For the first time, Australia has attracted a giant digital marketing agency that has just launched a new branch in Melbourne. First Page Digital is a revolutionary digital marketing compa... |
| Feb 22, 2021 | Since Facebook turned off news in Australia, these are the top-performing posts that have taken its place | Last Thursday, Facebook announced they were stopping Australian users from viewing, posting or sharing news on the platform as a protest against the Australian government’s proposed news media bargaining code.
According to Facebook, news ma... |
| Jan 25, 2021 | Australia Day is no longer an obvious and uncontroversial commercial winner for brands. Here’s how the conversation has changed. | Australia Day used to be an obvious and uncontroversial occasion for brands to endear themselves to Australian consumers. No longer.
There has been a decided shift over the past decade in commercial attitudes to January 26, acknowledging th... |
| Nov 6, 2020 | ‘In digital, the right-wing material is 24/7’: How Sky News quietly became Australia’s biggest news channel on social media | Australian television channel Sky News Australia has one of the biggest social media reaches of any Australian media organisation.
The News Corporation-owned channel has grown its massive audience in just over a year, since changing its dig... |
| Apr 21, 2020 | Sportsbet Brings BetEasy Under Own Brand as TSG/Flutter Merge | Reneging on a decision to run a dual branding strategy, The Stars Group and Flutter Entertainment are bringing the BetEasy brand, Flutter’s Australia-facing sportsbook, under Sportsbet’s banner to boost the entities competitiveness and take... |
| Jan 23, 2020 | Pacific Magazines switches from 'managed Azure' to AWS | Pacific Magazines re-platformed its digital magazines from “managed Azure” to AWS after repeated stability problems threatened its audience growth strategy and digital revenue.
The company - which publishes New Idea, InStyle, Marie Claire, ... |
| Oct 25, 2019 | Дискриминация женщин, забота об окружающей среде и PR в сфере здравоохранении | И еще немного о видеоиграх и поколении Z.
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Коммуникационные тренды: взгляд из-за рубежа, 25.10.2019
Дайджест подготовлен iMARS Communications.
В сфере связей с общественностью дискриминируют женщин?
Согласно о... |
| Oct 21, 2019 | Инфлюенсеры под угрозой, ошибки чат-ботов и мониторинг тенденций в поведении потребителей | Коммуникационные тренды: взгляд из-за рубежа, 21.10.2019
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Рекламодатели не заботятся об инфлюенсерах
Австралийская ассоциация национальных рекламодателей (AANA) призывает ... |
| Sep 20, 2019 | Фирменные ароматы, автоматизированная реклама и блокчейн в маркетинге и рекламе | Коммуникационные тренды: взгляд из-за рубежа, 20.09.2019
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Фирменные ароматы привлекают покупателей
Раскрывая всю мощь фирменных ароматов, компании получают шанс стать ... |
| Apr 25, 2019 | Australian Digital, Marketing & Startup Conferences 2019 | 2019 is already shaping up to be a fantastic year for conferences in Australia, with plenty of digital/web, marketing and startup large events to attend. See my curated list, sorted by month below…
Conferences such as these can be a great o... |
| Mar 17, 2019 | How an Anti-Piracy Crusading Movie Studio is Keeping Piracy ‘Alive’ | Australian entertainment company Village Roadshow has been on the anti-piracy frontlines for several years.
Where most Hollywood studios hide behind the MPAA, Village Roadshow, and its CEO Graham Burke in particular, have lashed out against... |
| Dec 21, 2017 | Mumbrella, a media startup focused on APAC’s marketing industry, gets acquired | Inside baseball klaxon: media writing about media story incoming:: Mumbrella, the Australia-based media company, has been sold by its founders to U.S./APAC events company Diversified Communications.
Mumbrella operates media and marketing in... |
| Dec 20, 2017 | Directors of failed music streaming startup Guvera plan re-launch as Dragonfly Music | Directors and investors of failed music streaming startup Guvera have revealed in court hearings that plans are in the works for a relaunch of the business as Dragonfly Music.
Guvera was one of 2016’s biggest cautionary tales for startups a... |
| May 12, 2017 | Why this digital marketer is supporting small businesses by standing up to “dodgy” SEO agencies | A Melbourne-based digital marketer has pledged to “stand up” to dodgy search engine optimisation (SEO) companies and support small businesses, offering to audit business’ SEO practices for free to ensure it’s correctly done.
In a post on hi... |
| Apr 3, 2017 | Optus' data mining start-up venture revealed | Optus' former head of content and TV Paul Rybicki will front the local operations of a mysterious “start-up” focused on mining “big sets” of telco, mobility, and video data.
Rybicki – who was at one time head of insights and data science at... |
| Mar 1, 2017 | Kogan tops list of 10 best mobile websites in Australia | As electronics retailer Kogan.com reports increased revenue and customer numbers, its mobile website has been labelled the best in Australia.
Technology agency Ansible ranked Kogan’s website number one for mobile usability and “driving desi... |
| Mar 1, 2017 | Kogan beats The Iconic and David Jones as best mobile site in Australia as half-year revenue tops $140 million | As electronics retailer Kogan.com reports increased revenue and customer numbers, its mobile website has been labelled the best in Australia.
Technology agency Ansible ranked Kogan’s website number one for mobile usability and “driving desi... |
| Feb 20, 2017 | “F*CK UNFIT” text campaign deemed unfit by advertising watchdog: A lesson on shock factor marketing for your startup | Businesses are warned to be careful when it comes to swearing in advertising after an ad from Anytime Fitness Australia was found to be in breach of the advertising code of ethics.
The nationwide gym chain sent out a series of advertisement... |
| Dec 16, 2016 | Why this LinkedIn photo was more embarrassing than “tongue in cheek” | Many of us might not pay much attention to the photo associated with our public facing profiles on platforms like LinkedIn or Twitter.
Most of the time this doesn’t matter, but one PR professional ended up looking like a “pretentious arseho... |
| Nov 1, 2016 | Twitter’s live stream of the Melbourne Cup could change how we ‘broadcast’ sport | By Marc C-Scott, Victoria University
The race that stops the nation, the Melbourne Cup, will this year be streamed live on Twitter, competing with the Seven Network’s stream and live TV broadcast of the race.
The Melbourne Cup is not the fi... |
| Apr 19, 2016 | Revealed: The most expensive Google AdWords in Australia | In this guest post, Anna Lebedeva of SEMrush shares advertising insight into the most expensive key words by industry.
Everybody knows that Google has many sources of revenue, but it’s largest one, its cash cow, is advertising, which accoun... |
| Mar 27, 2016 | Nando’s cheeky print ad stirs up trouble; ends in public apology | A copy of the Nando’s print ad. (Source: Facebook)
On March 26, Nando’s, a restaurant chain that’s popular for its chicken offerings stirred up trouble with its latest print ad. The advertisement, published in a leading English daily, plays... |
| Mar 17, 2016 | Retail outlook: Big retailers feel the pressure of new challengers – including Aldi | Source: AAP/Dan Peled
By Shumi Akhtar, University of Sydney and Farida Akhtar, Curtin University
Dominant retail giants Wesfarmers – owner of Coles supermarkets – and Woolworths hold a 70% of market share of Australia’s fresh food grocery m... |
| Mar 16, 2016 | Double vision: why Netflix wants you to watch an extra screen | |
| Oct 20, 2015 | It's Not HBO, It's Wagga Wagga, Yo! | It shouldn’t be news to anyone who reads Techdirt that HBO is rather well known for being overly protective of its intellectual property. Still, there are times when even those we know to be prickly on these matters pick a fight that has me... |
| Sep 29, 2015 | Businesses to go direct to influencers: Jules Lund launches Tribe | TV and radio star Jules Lund is launching an app this week which aims to connect businesses directly with social media influencers.
Tribe will focus on people who have a minimum of 5000 followers on Facebook, Twitter or Instagram.
Tribe has... |
| Sep 17, 2015 | Disgruntled web developer hacks website to try to get $3000 payment | A disgruntled website developer is believed to be behind a website hack that occurred on the website of electricity and gas comparison site GoSwitch.
According to Mumbrella, visitors to the comparison site’s homepage on Wednesday morning we... |
| Aug 17, 2015 | Foxtel boxed into a corner as sport streaming takes hold | The Nine Network this week secured the broadcast rights for the NRL, in a five year deal to start from 2018. This has removed the possibility of Foxtel and Ten establishing a combined bid for NRL, although the AFL rights are yet to be confi... |
| Aug 16, 2015 | Copyright holders have Periscope in their sights | Twitter’s live streaming app Periscope is under increasing threat from copyright holders, with takedown notices becoming more common since its launch.
In its newly released Transparency Report, Twitter reveals it has received 1391 notices u... |
| Aug 14, 2015 | News Corp's CEO Bizarre Obsession With Made Up Lies About Google | Last year we wrote about News Corp. CEO Robert Thomson’s weird anti-Google rant that seemed quite devoid of facts. It was a odd amalgamation of conspiracy theory and outright falsehoods that fit more in the realm of an angry internet troll,... |
| Jun 26, 2015 | Sportsbet’s “incredibly insensitive” move to take bets on when Sizzler will close | Collins Foods has revealed it will no longer invest money in struggling food chain Sizzler and will close “a small number” of the all-you-can-eat restaurants during the next financial year.
But while the fate of the once popular chain appea... |
| Jun 26, 2015 | Technolog: Swift vs Apple, Aus govt votes to block sites and Netflix makes it moot | Last week was significant for the media industry, with a hiccup in the launch of Apple Music resolved and Netflix demonstrating that providing customers with what they want trumps government legislation defending traditional, restricted pra... |
| Jun 24, 2015 | There are better ways to combat piracy than blocking websites | The Senate passed controversial anti-piracy legislation, the Copyright Amendment (Online Infringement) Bill 2015, last night. But it’s not so clear whether the legislation will actually achieve its stated ends of reducing piracy, and it mig... |
| Jun 23, 2015 | Surprise! VPN Provider Expects Victory in Site-Block Arms Race | After years of pressure but mere months of deliberations, yesterday the Australian government imposed a new copyright law on its citizens.
As soon as it receives the formality of royal assent, the Copyright Amendment (Online Infringement) B... |
| Jun 22, 2015 | YouTube could change the way we broadcast sport in Australia | Australian rugby league games could be heading online following reports the National Rugby League (NRL) has been in discussions with Google as part of the sporting organisation’s latest media rights. The discussions are said to be associate... |
| May 25, 2015 | Television is changing, and viewer metrics need to change with it | The opening months of this year saw the first rumblings of a seismic shift in the Australian television market, with the introduction of three video-on-demand (VoD) subscription services: Stan; Presto; and Netflix.
This is set to make 2015 ... |
| May 22, 2015 | Newspapers’ ongoing search for subscription revenue: from paywalls to micropayments | It’s no mystery that newspapers are struggling to make money: between 2006 and 2014, the industry lost approximately 30 billion dollars in advertising.
In response, many news publishers have experimented with ways to increase digital advert... |
| Apr 24, 2015 | Airbnb will only be “a small part of” the tourism industry, claims Flight Centre executive | A senior Flight Centre executive has dismissed Uber and Airbnb, claiming that despite people talking about share economy platforms “as if they are going to take over the world” the services will only “be a small part of the [tourism] indust... |
| Apr 20, 2015 | Australia Considers New Copyright Law That Could Be Interpreted To Ban VPNs | Some months back, our own Glyn Moody wrote about the music industry in Australia and its attempt to basically broadly multiply copyright protections, routing around the public’s representatives in government to get ISPs to act as judge, jur... |
| Apr 15, 2015 | Crisis as HBO Laments ‘Dozens’ of Awful Game of Thrones Streams | After years of controversy over illegal downloads of Game of Thrones, the premiere of the new season this past weekend was never likely to come and go without a few piracy headlines.
What no one expected was for the first four episodes to l... |
| Apr 14, 2015 | Twitter Wants To Shut Down Your Periscope Account If You Live Streamed 'Game Of Thrones' | Quinten Plummer, Tech Times 14 April 2015, 06:04 am
Twitter, after learning some users streamed the Game of Thrones season premiere via Periscope, is considering sending some user accounts to the wall, through the Moon door, to the Black Ce... |
| Apr 9, 2015 | Apple, Google and Microsoft deny dodging tax in Australia | Microsoft’s Bill Sample (L), Google Australia’s Maile Carnegie (C), and Apple’s Tony King (R) at the Senate inquiry
The world’s biggest tech giants have fronted up to the Senate inquiry on corporate tax avoidance in Sydney yesterday, denyin... |
| Mar 31, 2015 | Australian launch in the offing for Lyft, according to executive from partner app Moovit | A portion of transportation network startup Lyft’s recent $500 million Series E capital raise will be allocated to an Australian launch, according to an executive of Moovit, a startup that has partnered with the Uber rival.
Alex Torres, hea... |
| Aug 21, 2014 | Advertising agency collapses owing $3.5 million to creditors | An Australian marketing company that specialised in online display advertising, search solutions and customised toolbars for websites has collapsed.
Randall Joubert of Joubert Insolvency was appointed liquidator of Adlux on August 4. The fi... |
| Aug 6, 2014 | Why governments will always fail with technology projects like the NBN | The National Broadband Network (NBN) was one of former Prime Minister Kevin Rudd’s grand gestures. Sweeping to power in 2007, he quickly set to fixing Australia’s problems in education, health and productivity. Although it was clear that he... |
| Aug 4, 2014 | First survey finds 2.8 million Twitter accounts in Australia | For a social media platform which has assumed such a prominent space in public debate and popular media, we still know remarkably little about the structure and demographics of Twitter in Australia.
Hashtags may be everywhere from the ABC’s... |
| Jul 25, 2014 | Companies should report data breaches when necessary: ADMA boss | The head of the Association for Data-driven Marketing and Advertising (ADMA), Jodie Sangster, has clarified her position on mandatory reporting of data breaches, telling SmartCompany it is a company’s responsibility to report a breach only ... |
| Jul 11, 2014 | Don’t hold back: customers rip into Jeep for botched car competition | Customers have ripped into Jeep over a botched competition held yesterday morning, labelling its contest to buy a cheap Jeep “unfair” and threatening to take legal action against the car company.
With angry customers increasingly turning to... |
| May 5, 2014 | Aussie Govt. To Consider Site Blocking, File-Sharing Warnings | For years Australia has wrestled with the thorny issue of online piracy. Citizens have long complained of being treated as second class consumers, in many cases having to wait months or years for new content from the United States to appear... |
| Apr 14, 2014 | Why Game of Thrones is the most pirated TV show in the world | While hard and fast figures are tough to come by, it appears that the Game of Thrones season four premiere will become the most pirated TV episode of all time, racking up around one million downloads within 12 hours of the US airing, and a ... |
| Apr 13, 2014 | Why People Pirate Game of Thrones, a Global Cost Breakdown | In a few hours a new episode of Game of Thrones will appear on BitTorrent, and a few days later roughly four million people will have downloaded this unofficial release.
Those who pirate the show have several reasons for doing so. In some c... |
| Apr 11, 2014 | American Express Accuses Pirate Sites of ‘Stealing’ Their Ads | Hurting the revenue streams of infringing sites has become a prime anti-piracy strategy for the entertainment industries in recent months.
By cutting off revenue through deals with payment providers and advertising agencies, they hope to ma... |
| Feb 19, 2014 | Entrepreneur Interest in Bitcoin Projects Hit New High in January | February has seen the release of new information that suggests venture capital (VC) firms remain enamoured with bitcoin and its long-term potential.
But, while it makes sense for larger VC firms to stay resilient in the face of bitcoin's mo... |
| Sep 27, 2013 | Best of the web: What Richard Branson looks for when he hires; How Johnnie Walker conquered the world; Is Seek doomed? | How Richard Branson decides who to hire: Ever wondered how the world’s top entrepreneurs hire people?
LinkedIn has been asking them to write posts explaining it. Richard Branson says he always tries to pick someone with a good personality. ... |
| Sep 27, 2013 | Best of the web reads: What Richard Branson looks for when he hires | How Richard Branson decides who to hire: Ever wondered how the world’s top entrepreneurs hire people? LinkedIn has been asking them to write posts explaining it. Richard Branson says he always tries to pick someone with a good personality. ... |
| Oct 16, 2012 | Aussie exec Rebekah Horne to head Google Ventures-backed US start-up | Rebekah Horne, digital director of DMG Radio Australia, has been installed as CEO of US start-up TopFloor, which has been backed by Google’s venture capital arm.
Horne, who spent the first eight years of her career in the music industry, ha... |
| Oct 5, 2012 | Logic says film post-production firms struggling | Australian animation and post-production company Animal Logic has acquired visual effects firm Fuel VFX, in a canny swoop on distressed assets.
Fuel entered administration in August, the victim of the strong headwinds buffeting the sector, ... |
| Aug 21, 2012 | Illegal Downloading Is Scumbag Theft By Copyright Bandits Says Media Giant CEO | The failure of the Australian AFACT vs iiNet trial to force Internet service providers to take responsibility for online piracy has not dampened the anti-piracy rhetoric down-under. Indeed, if a keynote speech from the CEO of one of Austral... |
| Jan 9, 2012 | Five marketing gaffes to avoid in 2012 | The world of social media may have provided businesses with great new marketing channels, but it has also increased the opportunities for costly stuff-ups.
Last year saw a number of marketing blunders, often by brands that haven’t quite gra... |
| Dec 29, 2011 | The 10 Weirdest Ad Stories Of The Month | Why did Swiss ad agency Publicis Zurich suggest that Meg Ryan keeps her false teeth in a glass of water at night?
What happened to the agency that mailed live goldfish in promo packages?
And is that Volkswagen commercial featuring a pregnan... |
| Dec 8, 2011 | Top 10 PR disasters of 2011 | Given the never-ending pressure on brands to stand out from the crowd, sending out 55 goldfish appears, at first glance, a striking point of difference.
Unfortunately for Advantage SA, the body tasked with promoting South Australia, such a ... |
| Jul 18, 2011 | What you need to know - 07/18/11 | Adobe acquires EchoSign, digital signature solution; see the Venture Shift cheat sheet
Adobe acquired electronic signature solution EchoSign, to be integrated into the Acrobat family.
Daily deal site BuyWithMe acquired Edhance.com, a cash-b... |
| Jan 27, 2011 | Ten Network makes another digital investment in sports community The Roar | Ten Network Holdings has made yet another investment in the digital space, contributing an unknown amount into The Roar Sports Media, which is owned by independent publishing group Conversant Media.
The move comes after Ten Network pumped a... |
| Jul 26, 2010 | Australian Newspaper Says The Only Way To Get Its iPad App Is To Subscribe To The Paper Version | rorybaust points out that the Sydney Morning Herald has joined the popular trend these days of offering an iPad app of its content. Nothing wrong with that, of course. However, what’s odd is that the business model appears to be that you ne... |
| Nov 9, 2009 | Murdoch Says Fair Use Can Be Barred By Courts; Will Probably Remove Sites From Google | And we thought that perhaps — just perhaps — Rupert Murdoch was coming to his senses with the plan to delay putting up a paywall. Turns out that may have been wishful thinking. Mathew Ingram alerts us to the news that Murodch has suggested ... |
| Apr 1, 2009 | April Fools: YouTube Flails, Amazon Cloud Computing In A Blimp, 3D Chrome Browsing, Google Masters A.I. | Wow. April Fools Is In full swing.
The Guardian goes all Twitter, ditching the printed version and the website. “Experts say any story can be told in 140 characters.”
Amazon launches a brand new cloud computing service called Floating Amazo... |
| TikTok to begin new push to court smaller companies that fuel spending on rivals like Facebook | TikTok will host its first event for small and medium-sized businesses later this month to get smaller businesses acclimated with the platform, learn about the platform’s creators and dispel “myths and misconceptions.”
Last summer, the comp... |
| Cybersecurity needs a little less conversation, a lot more action | Source: Unsplash/Freestocks.
How many more times will we have to hear some struggling organisation announce that a cyber breach or data leak was caused by failure at a third-party contractor?
It might be true, and it might be an explanation... |
| Пользователи не замечают половины рекламы, которую им показывают | Пользователи не замечают половины рекламы, которую им показывают
17 Августа, 2020, 09:10
Илья Кабачинский
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Компании Google и Kantar провели совместное исследование в Австралии. Выяснилось, что пользователи видят в два раза больше реклам... |
