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MRI-Simmons is the leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies and media companies with deeper insights into the “why” behind consumer behavior.
MRI-Simmons combines best-practice survey methodologies with an innovative technology platform and advanced data visualizations. MRI’s Survey of the American Consumer® is the industry standard for magazine audience ratings. In parallel, the company has been at the forefront of innovation, significantly accelerating the time to insights for brand builders, strategists, planners and sales regardless of their data acumen.
Launched as a joint venture in 2019, MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner. To learn more, visit https://mrisimmons.com, or follow @MRI-Simmons on Twitter.
MRI-Simmons combines best-practice survey methodologies with an innovative technology platform and advanced data visualizations. MRI’s Survey of the American Consumer® is the industry standard for magazine audience ratings. In parallel, the company has been at the forefront of innovation, significantly accelerating the time to insights for brand builders, strategists, planners and sales regardless of their data acumen.
Launched as a joint venture in 2019, MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner. To learn more, visit https://mrisimmons.com, or follow @MRI-Simmons on Twitter.
Overview
Location
United States, New York
Employees
51-200
Phone
+1 866-256-4468
Founded date
2019
Mentions in press and media 7
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Aug 27, 2024 | MRI-Simmons Selected as Core Insights Partner by AMIN | Consumer insights leader chosen for its comprehensive and accurate data assets NEW YORK, NY, UNITED STATES, August 27, 2024 /EINPresswire.com/ -- MRI-Simmons, the leading provider of insights on the American consumer, today announced its se... |
| Jan 9, 2024 | MRI-Simmons & Deep Labs Partner to Offer ‘Always-On’ Data Enrichment Solution for the Payment Industry | Innovative solution leverages generative AI to map payment transaction data to privacy-compliant and nationally representative consumer insights. NEW YORK, NY, UNITED STATES, January 9, 2024 /EINPresswire.com/ -- MRI-Simmons, the leading pr... |
| Jul 6, 2023 | MRI-Simmons Enhances Insights Platform, Relaunches as ‘Catalyst’ | NEW YORK, NY, UNITED STATES, July 6, 2023/EINPresswire.com/ -- MRI-Simmons, the leading provider of insights on the American consumer, today announced the launch of Catalyst, a consumer insights and activation engine that informs marketing ... |
| May 9, 2023 | MRC grants continuation of accreditation to MRI-Simmons USA; awards new accreditation to Insights Platform | NEW YORK, NY, UNITED STATES, May 9, 2023/EINPresswire.com/ -- MRI-Simmons, the leading provider of insights on the American consumer, today announced that the Media Rating Council (MRC) Board of Directors has voted in favor of granting cont... |
| Apr 20, 2022 | MRI-Simmons Study Reveals American Interest in Cannabis-Infused Products is up 21% since 2019 | Table 1 -- Cannabis study Table 2 -- Cannabis report Table 3 -- Cannabis report Nearly 6 out of 10 US adults reported an interest in cannabis-infused products, according to MRI-Simmons’ National Cannabis Study NEW YORK, NY, UNITED STATES, A... |
| Apr 23, 2021 | New York cannabis gold rush | A CPlant employee organizes a box of hemp for export at the company’s farm on the outskirts of Tala, Uruguay, Thursday, Aug. 13, 2020. AP Photo/Matilde Campodonico Welcome to Insider Cannabis, our weekly newsletter where we’re bringing you ... |
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FAQ about MRI-Simmons
When was MRI-Simmons founded?
MRI-Simmons was founded in 2019.
What has the press written about MRI-Simmons?
Parsers VC has collected 7 articles mentioning MRI-Simmons, among them “MRI-Simmons Selected as Core Insights Partner by AMIN” (Aug 27, 2024) and “MRI-Simmons & Deep Labs Partner to Offer ‘Always-On’ Data Enrichment Solution for the Payment Industry” (Jan 9, 2024).
Is MRI-Simmons still active?
Yes, MRI-Simmons is active; its latest activity on Parsers VC dates from Dec 24, 2025.