Startups
mrge is the leading global platform for Commerce Advertising, connecting more than 5,500 publishers, 55,000 advertisers, and 100+ networks in 160+ countries. In 2022, the company generated 3,5 billion tracked links for its publishers, resulting in upwards of € 2+ billion in additional e-commerce sales for its advertisers. Relevance is king: By merging smart tools, technologies, and formats, mrge brings campaign messages closer to content, creating value for publishers, advertisers and users alike. Originally founded as YK Group in 2021, mrge combines the strengths of four expert entities: digidip, focused on premium publishers with influential traffic; shopping24, providing product recommendation solutions; Yieldkit, delivering high reach and performance; and SourceKnowledge, specialized in CPC performance marketing. mrge is backed by the private equity investment group Waterland and managed by CFO Michael von Stern and CTO Nils Grabbert.
Overview
Location
Germany, Hamburg
Employees
51-200
Founded date
2021
Mentions in press and media 5
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Aug 16, 2024 | Caresyntax raises $180M for AI surgery, $40M fund for early-stage crypto projects, and Romania's booming tech ecosystem | This week we tracked more than 50 tech funding deals worth over €354 million, and over 5 exits, M&A transactions, rumours, and related news stories across Europe. In addition to this week's top financials, we've also indexed the most im... |
| Aug 13, 2024 | mrge Acquires MaxBounty | mrge, a Hamburg, Germany-based intelligent platform for commerce advertising, acquired MaxBounty, a provider of a performance marketing network based in Ottawa, Canada. The amount of the deal was not disclosed. This strategic acquisition of... |
| Jan 23, 2024 | New Report Reveals Partnerships Drive Revenue in Commerce Advertising | mrge, one of the world’s leading platforms for Commerce Advertising, regularly releases insights into the industry landscape through its industry index “State of Commerce Advertising.” The index captures prevailing sentiments among publishe... |
| Apr 7, 2023 | mrge Acquires SourceKnowledge | mrge, a Canada and Germany-based provider of a platform for commerce advertising, acquired SourceKnowledge, a Montreal, Canada-based network for publishers and retailers. The amount of the deal was not disclosed. With the acquisition, mrge ... |
Reviews 0
FAQ about mrge
When was mrge founded?
mrge was founded in 2021.
What has the press written about mrge?
Parsers VC has collected 5 articles mentioning mrge, among them “Caresyntax raises $180M for AI surgery, $40M fund for early-stage crypto projects, and Romania's booming tech ecosystem” (Aug 16, 2024) and “mrge Acquires MaxBounty” (Aug 13, 2024).
Is mrge still active?
Yes, mrge is active; its latest activity on Parsers VC dates from Jul 9, 2025.