![Motista](https://parsers.vc/logo/dd8d14c1-4493-4f89-98b7-e32b3bc0336a-0.jpg)
Motista rigorously models and continuously validates how consumers build emotional connections with brands, which emotions motivate consumers to choose specific brands, and how emotional connection impacts business outcomes. Their clients include Fortune 1000 brands in consumer packaged goods, financial services, retail, hospitality, healthcare, consumer electronics and media. These clients – innovators and market leaders, large firms and middle-market challengers – share a common goal: to leverage emotion to drive results.
Location: United States, Texas, Frisco
Investors 3
Mentions in press and media 2
Date | Title | Description | Source |
15.07.2020 | Брендинг сегодня | Бренд – давно не просто логотип или рекламный джингл. Почему для современной компании важен брендинг... | vc.ru/mark... |
10.03.2012 | The Economics Of Emotion | Editor’s Note: This guest post was written by Alan Zorfas, the co-founder and CMO of Motista, a VC-b... | techcrunch... |