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Morpace Inc. is a top 50 global research and consulting firm that has built a reputation as truth seekers who humanize data to connect clients with their customers. Morpace has been supporting its clients since 1975, with offices in Detroit, Los Angeles, London, and Shanghai.
As a group of curious researchers, Morpace views each of our client’s initiatives as a journey to connect with consumers and report back with an interpretation of what they think and feel. To our clients, we are Truth Seekers - a designation that comes with the understanding that “data” is about much more than numbers…it’s about incorporating the human element that drives the numbers, which makes us valuable partners.
Our band of truth seekers are experts in automotive, financial services, healthcare, and retail & consumer goods, helping clients make smarter decisions in three core research pillars: Brand, Product Development and Customer Experience.
Invite Morpace to help identify the humanity in your data that only a real “Truth Seeker” can find. Go on a journey with us by visiting www.morpace.com
As a group of curious researchers, Morpace views each of our client’s initiatives as a journey to connect with consumers and report back with an interpretation of what they think and feel. To our clients, we are Truth Seekers - a designation that comes with the understanding that “data” is about much more than numbers…it’s about incorporating the human element that drives the numbers, which makes us valuable partners.
Our band of truth seekers are experts in automotive, financial services, healthcare, and retail & consumer goods, helping clients make smarter decisions in three core research pillars: Brand, Product Development and Customer Experience.
Invite Morpace to help identify the humanity in your data that only a real “Truth Seeker” can find. Go on a journey with us by visiting www.morpace.com
Overview
Employees
201-500
Phone
+1 248-737-5300
Founded date
1975
Mentions in press and media 11
| Date | Title | Description |
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| Dec 20, 2014 | The most asked question of 2014: Are we in a bubble? | Any way you cut it, 2014 has been a remarkable year for the innovation economy. The pace of disruption and growth today is faster than any time I’ve seen in Silicon Valley Bank’s 30-year history. Is it a bubble or for real? December saw the... |
| Nov 14, 2013 | Morpace Selects Confirmit as Backbone of its Mobile Research Solution | With a mobile app, researchers capture in-the-moment feedback for rich consumer insight London, UK and Farmington Hills, US and New York, US: November 14, 2013: Confirmit announces that global marketing research and consulting firm Morpace ... |
| Jul 14, 2013 | The summer of downtime | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Last year, 60 percent of information technology (... |
| Jul 14, 2013 | The summer of downtime | Last year, 60 percent of information technology (IT) outages occurred during the summer months of June and July. This concentration suggests that not only are outages predictable, but that they can be reasonably avoided by implementing the ... |
| Oct 7, 2012 | Survey: Patent War Paints Apple ‘Leader’ And Samsung Challenged, But We Might All End Up Losers | With Apple and Samsung still duking it out in the patent courtroom, a survey of U.S. consumers conducted by Morpace has taken a look at how the dispute is playing out among the gadget-buying public. Apple, it found, comes out pretty rosy, b... |
| Jun 21, 2011 | To 4G Or Not To 4G? Consumers Don't Give A Hoot. | There’s been a lot of hype around 4G of late, with talk about how the new network standard provides increased speeds, better device functionality, and all that jazz. But is 4G a term that actually has real world meaning, or is it just some ... |
| Oct 8, 2010 | Twitter Users On AT&T Foaming At The Mouth In The Hopes Of A Verizon iPhone | Okay, now that it seems to be established that the iPhone is coming to Verizon next year, the next question is: just how many people will make the jump from AT&T to the new network? Last month, we reported on a survey by market research... |
| Aug 30, 2010 | Live TV Is For Old People: Time Shifting And Online Make Up Nearly Half Of All Viewing | Between online video, DVRs, and on-demand cable the amount of time people spend watching live TV (you know, with all of those commercials that advertisers spend $70 billion a year on) is shrinking fast. Only 52 percent of American’s viewing... |
| Aug 16, 2010 | Verizon iPhone May Not Change the Market as Much as Many Think | Trying to follow a market to plan your own strategy -- the best customer channels, the smartest alignments -- it tough in any industry. The practice is particularly hard in high tech, and something to drive you mad in mobile. In the last we... |
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FAQ about Morpace
When was Morpace founded?
Morpace was founded in 1975.
What has the press written about Morpace?
Parsers VC has collected 11 articles mentioning Morpace, among them “The most asked question of 2014: Are we in a bubble?” (Dec 20, 2014) and “Morpace Selects Confirmit as Backbone of its Mobile Research Solution” (Nov 14, 2013).
Is Morpace still active?
Yes, Morpace is active; its latest activity on Parsers VC dates from Dec 20, 2014.