Moonshot Collaborative

Moonshot Collaborative provides unparalleled access to thousands of plant-based and sustainability-minded shoppers to help you understand their purchase decisions and how you can appeal to them more effectively. With these insights in hand, you can avoid mistakes, increase your sales, and grow your brand.

How do we do it?

We combine world-class software with a carefully curated community of the people you need to reach with your products and services. Whether you’re aiming to reach your early adopters and brand evangelists or sell to those more elusive shoppers, our careful screening and profiling process ensures that you are learning from the audiences that most represent your would-be customers.

And most importantly, our business was founded to make these consumer insights accessible to even the smallest businesses, so we have packages for any size or stage company. From a single survey question to a fully custom research project, we have you covered.

We can help you:

- Identify which shoppers are most excited about your products, so you can target more efficiently and save money and time
- Test new product or flavor concepts
- Test branding, logo, or packaging design (and even compare between two or more versions)
- Test messaging and advertising
- Track how customers are feeling about your business over time so you can be proactive about correcting course
- Optimize your pricing
- Perform competitive analysis
- Understand what motivates customers to buy products like yours

Moonshot Collaborative has unmatched expertise when it comes to segments like meat reducers, cruelty-free shoppers, vegetarians, and environmentally conscious buyers. We’re motivated to help you excel at understanding and reaching these crucial and growing categories of buyers