| Date | Title | Description |
| 27.07.2024 | The Rise of Programmatic Advertising: Navigating the Digital Landscape | In the fast-paced world of digital marketing, programmatic advertising is like a well-oiled machine, humming quietly in the background while transforming how brands connect with consumers. As the market for programmatic advertising continue... |
| 26.07.2024 | MMA Global Hosts First-Ever AI in Marketing Conference in APAC | HO CHI MINH CITY, Vietnam, July 26, 2024 /PRNewswire/ -- For the first time in the Asia-Pacific region, MMA Global is organizing a conference centered on AI in marketing, titled the MMA AI Leadership Coalition (ALC) Summit 2024. Vietnam has... |
| 26.07.2024 | Beyond Ordinary Events, Inc.’s POSSIBLE, Announces Acquisition by Leading Events Organizer Hyve Group | NEW YORK, July 26, 2024 (GLOBE NEWSWIRE) -- Beyond Ordinary Events, Inc. (BOE)’s POSSIBLE, the premier marketing tentpole announced today that it has been acquired by Hyve Group, one of the world’s leading organizers of next-generation even... |
| 25.07.2024 | Что такое programmatic-реклама и как она работает | Только в первом полугодии этого года объем рынка программатик-продвижения в России вырос на 69%. Хотя этот термин не так часто встречается, модель автоматической закупки рекламы на аукционе используется повсеместно. Давайте вместе с командо... |
| 26.06.2024 | Partnership to End Addiction expands esteemed Board of Directors | NEW YORK, June 26, 2024 /PRNewswire/ -- Partnership to End Addiction has added three new members to its Board of Directors: Dr. Scott Hadland, Claire Lea-Howarth, and Greg Stuart.
"We are honored to welcome these talented individuals w... |
| 17.06.2024 | Canva and MMA Global Reveal New survey results | Nearly 70% believe creative will become more important in the next year More than 36% believe they are under investing in creative talent 30% recently moved work in-house, and 31% expect to do so in the next year
Canva, the world’s only all... |
| 03.05.2024 | The 2024 SMARTIES™ Awards: A Beacon of Excellence in Global Marketing | NEW YORK, May 3, 2024 /PRNewswire/ -- MMA Global, a not-for-profit organization, dedicated to elevating marketing practices, is proud to announce that entries for the highly anticipated 2024 SMARTIES™ Awards are officially open. This presti... |
| 03.05.2024 | SMARTIES™ Awards 2024: Calling All Innovative Marketers Worldwide! | SINGAPORE, May 3, 2024 /PRNewswire/ -- MMA Global, a not-for-profit organization, officially opens for entries for the prestigious 2024 SMARTIES™ Awards. This annual competition celebrates outstanding brands, agencies, and marketers across ... |
| 30.04.2024 | Indonesia’s Vidio aims to double paid subscribers amid funding, IPO plans: report | Consumer TechNews
Gabriel Budi Sutrisno · 2d ago · 2 min readIndonesia’s Vidio aims to double paid subscribers amid funding, IPO plans: report
Vidio app / Photo credit: Vidio
Vidio, an Indonesia-based streaming platform owned by local congl... |
| 19.04.2024 | MMA INNOVATE 2024: THE MOST ANTICIPATED MARTECH EXHIBITION AND CONFERENCE HAS RETURNED | Following the success of the first-ever MMA INNOVATE event in 2023, MMA INNOVATE 2024 promises to once again ignite the Martech landscape in Vietnam. The event is expected to gather over 3,000 attendees and provide unlimited opportunities f... |
| 21.03.2024 | 2023 SMARTIES™ Thailand Awards Unveil Marketing Excellence Across Industries | BANGKOK, March 21, 2024 /PRNewswire/ -- The 2023 SMARTIES™ Thailand Awards, presented by MMA Global Asia Pacific unveiled the most innovative and impactful marketing campaigns across Thailand's dynamic marketing landscape.
2023 SMARTIES™ Th... |
| 21.03.2024 | MMA Global announces the SMARTIES™ X Global 2023 Winners: | A Celebration of Marketing Excellence - pushing the digital boundaries on Global Stage
SINGAPORE, March 21, 2024 /PRNewswire/ -- MMA Global proudly announces the winners of the esteemed SMARTIES™ X Global 2023 Awards. This prestigious progr... |
| 28.02.2024 | Moburst Celebrates Double Nomination at the SMARTIES X Global Awards | Double the nominations, double the success!
Being nominated for the SMARTIES X Global awards in both Social Media Marketing and Performance Marketing is an incredible achievement for us.”
— Gilad Bechar, CEONEW YORK, NEW YORK, USA, February... |
| 02.02.2024 | Raising the Bar, SMARTIES™ APAC 2023 Showcases the Great Minds of Marketing at the 12th Anniversary Event | Celebration of Talent: this renowned award recognizes marketing masterminds who resonate locally and drive global change
Singapore, (ANTARA/PRNewswire)- MMA Global APAC, is elated to celebrate the 12th SMARTIES™ APAC Awards, the world's fir... |
| 02.02.2024 | Raising the Bar, SMARTIES™ APAC 2023 Showcases the Great Minds of Marketing at the 12th Anniversary Event | Celebration of Talent: this renowned award recognizes marketing masterminds who resonate locally and drive global change
SINGAPORE, Feb. 2, 2024 /PRNewswire/ -- MMA Global APAC, is elated to celebrate the 12th SMARTIES™ APAC Awards, the wor... |
| 25.01.2024 | AppsFlyer Partners With MMA Global to Explore Data Privacy and the Rise of Privacy-Enhancing Technologies in New Study | Surveying 150 senior marketers, the study looks at the impact of AI on privacy and the future trajectory of data privacy
AppsFlyer, the world’s leading mobile marketing analytics and attribution platform, and MMA Global, a leading not-for-p... |
| 19.01.2024 | From Innovative Ideas to Impactful Results, MMA Global Announces the SMARTIES™ Philippines 2023 Winners | The prestigious award acknowledges the creative marketing efforts executed by various industries, from brands and agencies, media companies, to solutions providers in the Philippines.
MANILA, Philippines, Jan. 19, 2024 /PRNewswire/ -- MMA G... |
| 09.01.2024 | Ratnakar Lavu Discusses Leading an AI-Ready Marketing Organization on the "Decoding AI for Marketing" Podcast | Ratnakar Lavu recently shared his insights on integrating AI into marketing strategies in the latest episode of the "Decoding AI for Marketing" podcast. SARATOGO, CALIFORNIA, UNITED STATES, January 9, 2024 /EINPresswire.com/ -- Ra... |
| 01.11.2023 | The finest campaign of the year has been announced at the MMA SMARTIES Awards Vietnam 2023 | HO CHI MINH CITY, Vietnam, Nov. 1, 2023 /PRNewswire/ -- The top Marketing efforts of the year were officially announced at the MMA SMARTIES Awards Vietnam 2023 on the evening of October 26 after more than two months of rigorous screening an... |
| 16.10.2023 | MMA Impact Vietnam 2023 returns with a fascinating theme: AI-Powered Business Innovation: Navigating Impact | MMA Impact returns triumphantly with a hot topic: "AI-Powered Business Innovation: Navigating Impact." This return is causing consternation in the marketing industry since this year's major event on contemporary marketing is expec... |
| 28.04.2023 | MMA Global Asia Pacific Welcomes Entries for 2023 SMARTIES™ Awards, Expands to The Philippines & Thailand | SINGAPORE, April 28, 2023 /PRNewswire/ -- MMA Global Asia Pacific, a not-for-profit marketing trade body, today began welcoming entries for the 2023 SMARTIES™ Awards in Asia Pacific, encouraging outstanding, accomplished brands, agencies, a... |
| 30.03.2023 | THE 2023 CEO & CMO SUMMIT IN VIETNAM: A WORLD-CLASS CONFERENCE FOR BRANDS | HO CHI MINH CITY, Vietnam, March 30, 2023 /PRNewswire/ -- The CEO & CMO Summit 2023 by MMA Global in Vietnam brings together senior executives, marketing directors, and industry experts from multinational organizations, firms, and start... |
| 14.03.2023 | Роль данных реального времени в развитии индийского бизнеса и их значение для будущего успеха бизнеса | Современные технологии позволяют диджитал-потребителям быстро получать доступ к информации, продуктам и услугам. Поэтому компании нуждаются в технологиях обработки данных в режиме реального времени, чтобы оставаться конкурентоспособными и н... |
| 09.03.2023 | 5 стереотипов о ведении бизнеса на медиарынке | Стереотип №1. Эффективные креативные стратегии только у международных агентств
Как на самом деле: залог успеха креативного медиапроекта — экспертиза и эффективность.
У крупных международных агентств действительно больше ресурсов и более объ... |
| 02.03.2023 | Grammy Award Winner, Rock and Roll Hall of Fame Inductee, Rock The Bells Founder and CEO LL COOL J to Join MediaLink and Yahoo for a Fireside Chat Kicking Off POSSIBLE's Inaugural Marketing Event in S... | /EIN News/ -- Joining the POSSIBLE stage on April 18 at the Fontainebleau Miami Beach, LL COOL J will talk live with Michael Kassan, CEO of MediaLink, and Jim Lanzone, CEO of Yahoo on how he created Rock The Bells, a global platform dedicat... |
| 08.02.2023 | Bloomberg Línea Announces Launch of In-House Studio to Create Sponsored Campaigns in Spanish and Portuguese | Bloomberg Línea, the leading finance and business news platform in Spanish and Portuguese, announces another exclusive launch, Línea Studios.
The launch of a hub specialized in sponsored content responds to the growing demand for creative a... |
| 03.12.2022 | C-Level Execs Discuss Their Top Professional Growth Priorities | Gettygetty |
| 29.11.2022 | MMA Global, under the leadership of industry leader Amit Shah as Board Chair, grows North America Board with 18 industry leaders as new Board Members | MMA Global “It is an illustrious group from all facets of the industry; I think doing the most substantive future of marketing work out there to rethink how CMOs and marketing create value for their companies. I have learned more from MMA o... |
| 22.11.2022 | MMA Global Names AT&T Chief Marketing & Growth Officer Kellyn Kenny As Board Chair, And Welcomes 17 Marketing Industry Leaders As New Board Members | “In my seven years on the MMA Board, I am amazed at how far MMA’s agenda has progressed to fundamentally improve marketing in really revolutionary ways. I’ve never felt so optimistic for marketing.” Kellyn Kenny
NEW YORK (PRWEB) November 22... |
| 10.11.2022 | Chief Digital Officers Take Center Stage in Organizations - MMA Global and University of Oxford Newest Report | State of CDO - MMA Global and Oxford University Report “Someone in the c-suite needs to lead evolution as new challenges in businesses will always arise (...) CDOs are best positioned and oriented to not only look around corners and predict... |
| 19.10.2022 | MMA Impact Vietnam kicks off with trending topics of the marketing market | MMA Impact Vietnam 2022 is an annual conference about Modern Marketing. The event promises to bring interesting discussions around hot topics and new trends from domestic and foreign markets.
HO CHI MINH CITY, Vietnam, Oct. 19, 2022 /PRNews... |
| 14.09.2022 | In Exclusive Interview with the MMA Germany, Google’s Tobias Kellner Shares Insights for Marketers on the Privacy Sandbox | Also discusses expansion of API testing schedule and feedback opportunities for MMA Germany members
MUNICH – Google Germany Industry Relations Lead Tobias Kellner spoke recently with the MMA Germany in an exclusive video interview, where he... |
| 18.07.2022 | For the First Time, Majority of Marketers Are Using Multi-Touch Attribution for Marketing Analytics | NEW YORK (PRWEB) July 18, 2022
MMA Global, the association devoted to architecting the future of marketing, today released its annual State of Attribution Marketer Benchmark Report. For the first time since MMA Global released the survey re... |
| 16.06.2022 | Метаанализ метаверсов: метатренд нашего метасообщества | На небесах сейчас только и разговоров, что о море о метаверсах. Этот вопрос вошёл в топ-5 обсуждаемых тем среди советов директоров и ИТ-директоров. Казалось бы, ничего не поменялось: у нас уже были метаверсы Майнкрафта и GTA, матрицу описыв... |
| 06.06.2022 | Marketers Uncertain About the Future While Planning for What’s to Come | NEW YORK (PRWEB) June 06, 2022
MMA Global, the association devoted to architecting the future of marketing, in partnership with BCG Group, today released The Year of Change in Digital Marketing, research aimed at understanding tectonic shif... |
| 28.04.2022 | New Research Report Points Out Marketers Don’t Agree On How To Achieve Growth; New Series Aims To Help | NEW YORK (PRWEB) April 28, 2022
MMA Global, the association devoted to architecting the future of marketing for CMOs, today released the Marketer Benchmark Study on Growth with findings on a topic at, or near, the top of the priority list f... |
| 16.03.2022 | Stephanie Beer joins MMA Global as the new Country Director of MMA Germany | BERLIN (March 16, 2022) — MMA Germany is delighted to announce the appointment of Stephanie Beer, as its new country director, reporting to Chris Babayode, MD MMA EMEA. Beer succeeds Katja Griesser (who managed MMA Germany from 2020 togethe... |
| 01.03.2022 | For Indian Startups With Digital CX Solutions, Its Time To Paint The Future With AkzoNobel | Businesses across the globe are constantly evolving to build and enhance the customer experience as part of their crucial growth strategy. A 2021 IBM report says companies that prioritise customer experience (CX) see up to 3x revenue growth... |
| 20.01.2022 | Top Marketers from Unilever, OMR, Mastercard, Google, Meta, and More to Headline MMA IMPACT Germany Event | The Mobile Marketing Association’s virtual conference will help brand marketers navigate the evolving media and tech landscape
MUNICH, January 20th, 2022 – Germany’s leading brand marketers and industry experts will share insights on how co... |
| 21.12.2021 | HubSpot : 6 Types of Advertising Brands Are Investing In This Year | And just like that, another year is (almost) in the books. As marketers begin to map out their 2022 marketing plans, it's the perfect time to dust off the crystal ball and predict what will shape the industry over the coming year.
There's c... |
| 08.12.2021 | MMA To Release Comprehensive Guide To Help Marketers Establish A Brand Safety & Suitability Capability | NEW YORK (PRWEB) December 08, 2021
MMA Global, the association devoted to architecting the future of marketing for CMOs, will release their Brand Safety and Suitability Strategy Guide tomorrow, during their fifth and final Brand Safety Webi... |
| 03.12.2021 | Report: Marketers Must Overcome Three Key Roadblocks in Implementing Multi-Touch Attribution (MTA) | NEW YORK (PRWEB) December 03, 2021
MMA Global, the association devoted to architecting the future of marketing for CMOs, in partnership with Neustar, today released MTA Is Dead, Long Live MTA, an adjunct report to their State of MTA (Multi-... |
| 22.11.2021 | HubSpot : 13 Businesses With Brilliant Global Marketing Strategies | Guess what? Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for marketing managers who handle all marketing efforts.
In fact, a global presence is possible for any business with a creative strate... |
| 15.11.2021 | MMA Global Names 1-800-Flowers.com President Amit Shah North America Board Chair and Adds New Board Members, Growing CMO Representation from a Broad Range of Brands | "Greg and his team constantly find so many areas in marketing where they can provide insight and new thinking and we are all better off for their significant research, valued expertise and constant challenging of the status quo.” - Ami... |
| 11.11.2021 | Ally Financial, Mediacom, Ad Council, Brady, and McKinney Win 2021 MMA SMARTIES Best In Show Awards | “The work submitted this year represented an abundance of ingenuity, empathy and innovation, demonstrating how brands have reimagined how to best engage today’s consumers” according to Greg Stuart, CEO of MMA Global
NEW YORK (PRWEB) Novembe... |
| 10.11.2021 | MMA Global, Under Leadership of CEO Greg Stuart and Board Chair and GM Marketing Chief Deborah Wahl, Continues Record Growth, Welcomes 12 New Board Members in 2021 | MMA’s insights and discussions really matter, and more are coming. No other organization has the CMO insight and marketing transformation agenda the MMA does, and no other organization benefits from the buy-in of such a large and esteemed g... |
| 22.10.2021 | MMA Germany Brings the Mobile Maturity Self-Assessment tool to Global Brands | Learn how your company performs on mobile with a self-assessment tool developed by experts from Google, Facebook, Adjust, and Ogury.
MUNICH, 22nd October — MMA Germany teamed up with mobile experts from Google, Facebook, Adjust, and Ogury t... |
| 15.07.2021 | MMA Global Announces Twitter CEO and Co-Founder Jack Dorsey as Keynote Speaker for 11th Annual CEO and CMO Summit | This year’s summit is a great opportunity for those executives to hear from their peers across different industries and roles, and see how they have successfully progressed toward the future of marketing.
NEW YORK (PRWEB) July 15, 2021
MMA ... |
| 14.06.2021 | MMA SMARTIES™ Business Impact Index Reveals the Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing | NEW YORK (PRWEB) June 14, 2021
MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, revealed the rankings for the annual MMA SMARTIES Business Impact Index for Global and North American ma... |
| 26.05.2021 | Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement | Our research proves the marketing organizations that focus and commit to MTA are able to consistently and effectively drive ROI, even in the face of a new Identity landscape
NEW YORK (PRWEB) May 26, 2021
MMA Global, the organization dedicat... |
| 24.05.2021 | CEO & CMO Summit 2021: The Summit Conference for Business Leader is Back | HO CHI MINH CITY, Vietnam, May 24, 2021 /PRNewswire/ -- The "CEO & CMO Summit 2021" with the participation of more than 1000 C-levels from famous brands officially returns, promising to bring a lot of breakthrough content to h... |
| 13.05.2021 | MMA Global to Host Third Annual MATT Unplugged Virtually with Leading Marketers and Analysts | As marketers rethink and redesign their marketing attribution strategies and tactics in the always-evolving digital landscape, it’s critical they have the ability to hear and learn about their options from industry leaders.
NEW YORK (PRWEB)... |
| 03.05.2021 | Nabd, the Middle East's top News Aggregator, Launches Financial Markets Data and News Section | Nabd's Financial Markets Data and News Section This launch, gives our business users access to real-time financial markets data and insights, and is in-line with our commitment to provide Arabic users across the globe with reliable informat... |
| 12.04.2021 | MMA Initiative Will Explore and Analyze Optimal Identifier Solutions to Replace Third-Party Cookies | If any marketer is going to be great at modern marketing, regardless of size, industry or goal, it’s vital they understand the identifier solutions now and in the so very complicated future.
NEW YORK (PRWEB) April 12, 2021
MMA Global, the n... |
| 06.04.2021 | Less Than 13 Percent of Companies Have Mature Consumer Data Skills and Capabilities, According to new Research from MMA Global and Ernst and Young (EY) | The MMA’s core mission is to guide the industry through challenges like the ones we face today, and we produced the Data Maturity Framework to ensure every marketer has a clear understanding of where their data capabilities stand in relatio... |
| 11.02.2021 | MMA forms Chief Digital Officer Board to guide companies undergoing massive digital transformation to their business models | “The role of the CDO has never been more important. The goal of this board is to help companies build a well-balanced enterprise culture and to shape the digital ecosystem’s capabilities by considering a bold and holistic view to Digital tr... |
| 13.01.2021 | Outcome-Based Marketing Plans Significantly Outperform Reach-Based Media Planning Improving ROAs by as Much as 50% | “The MMA always tackles the toughest marketing challenges, particularly when it comes to data and marketing optimization. Empirical evidence and analytics validate OBM2 as the most effective approach to improving ROAS.” said Norman de Greve... |
| 05.05.2020 | Sinch acquires SAP’s Digital Interconnect messaging business for $250M | M&A activity has generally slowed down in the weeks since the novel coronavirus took a grip on the world, but there have been some pockets of activity in the tech industry when the price is right or when the divestment/acquisition just ... |
| 22.04.2020 | How The Martech Industry Is Stepping Up To Help Customers Cope With COVID-19 | Martech and adtech industries are stepping up with creative ways to help cash-strapped marketers win ... [+] mindshare and heart share.Photo by Daan Stevens on Unsplash |
| 18.03.2020 | Why Mobile Advertisers Need To Take A ‘Belt And Braces’ Approach To Fraud | $2.3 billion in ad spending was subject to app install fraud over just the first six months of 2019.Getty |
| 05.03.2020 | Retailers Have Always Faced Unpredictable Changes Impacting Supply And Demand – Weather Shouldn’t Be One | “Store-level forecast is where the world is going,” says Paul Walsh, IBM's global director of ... [+] consumer weather and climate strategy.Getty |
| 05.11.2019 | WallDecaux and MMA Germany highlight the combination of Out of Home and Mobile marketing in new white paper | For the first time, industry representatives compile recommendations for action, case studies, and data on the effectiveness of advertising and the use of the two channels.
Berlin, November 5, 2019 - How do you combine the two fastest-growi... |
| 08.02.2019 | Mobile Marketing Grows in Germany, Daniel Rieber Appointed as Country Director MMA Germany | Berlin, 8.2.2019: At the beginning of the year, the German chapter of the global Mobile Marketing Association once again reported significant growth. Alongside existing members—such as McDonald's, Unilever, Coca Cola, and others—new compani... |
| 08.11.2018 | Mobile Marketing Association Germany Publishes Checklists For Multi-Touch Attribution (MTA) | BERLIN, GERMANY – November 8, 2018: In light of complex customer journeys, Multi-Touch Attribution (MTA) has become the holy grail for marketers. According to a recent study, 44% of advertisers still assign the entire conversion credit to t... |
| 22.01.2018 | Mobile Marketing Association Germany Boosts Board Membership; Leading Companies Reveal 2018 Top Trends and Opportunities | BERLIN, GERMANY - January 22, 2018: The Mobile Marketing Association (MMA) Germany announces the addition of leading companies to its board including Verve, a leading location-based mobile marketing platform that connects advertisers with c... |
| 05.12.2017 | Google Assistant Will Be On $23 Phone in India | Google Assistant Will Be On $23 Phone in India
Bret Kinsella on December 5, 2017 at 11:51 am
There are many battle lines when it comes to introducing voice assistants to new users. In India, Google Assistant will get a big boost from the Ji... |
| 27.07.2017 | Mobile Marketing Association Germany On Expansion Course With Impressive Roster Of New Board Members, Partnerships | BERLIN, GERMANY – July 27, 2017: The Mobile Marketing Association enters a new phase of growth and activity, adding leading companies to its executive committee including American technology and social media company Snap Inc., leading mobil... |
| 22.09.2016 | Mobile Marketing Association Launches New Chapter In Germany, World’s 5th Biggest Mobile Ad Spend Market | STORY HIGHLIGHTS
The MMA Germany launches with experts and expertise from founding member companies including: adsquare, Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica and Unilever.
Germany is a powerhouse market for mobile marketi... |
| 06.08.2016 | Why we’ll be stuck with low-accuracy AR for a while | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
At this writing, Pokémon Go has been downloaded 75 million times worldwide and had broken records on Apple’s App Store and Google Play.... |
| 06.08.2016 | Why we’ll be stuck with low-accuracy AR for a while | At this writing, Pokémon Go has been downloaded 75 million times worldwide and had broken records on Apple’s App Store and Google Play.
It’s safe to say that with Pokémon Go, augmented reality (AR) has gone mainstream. For those who follow ... |
| 22.02.2016 | New Mobile Marketing E-Book Reveals How Major Brands Bridge Physical and Digital Worlds to Boost Engagement | Mobile: The Great Connector Vol 2, offers guidance based on insights from top brand marketers and mobile experts across the mobile ecosystem.
Underlines the expanded role of mobile to enable immersive experiences and contextual advertising.... |
| 24.07.2014 | SilverPush Says It’s Using “Audio Beacons” For An Unusual Approach To Cross-Device Ad Targeting | A number of companies are trying to help advertisers bridge the gap between devices — i.e. to identify when the same person is accessing the web or apps from the desktop, phone and tablets. Now a mobile advertising startup called SilverPush... |
| 20.07.2013 | Koupon Media and the Rapid Growth of Digital Coupons | I'm not big on coupons, but occasionally I want and try to save a few bucks on my purchases. The issue I encounter – which I'm sure others have, as well – is that some retailers still rely on paper coupons, which I have neither the time for... |
| 29.04.2013 | Five mobile app marketing strategies for big brands | This sponsored post is produced by Fiksu.
As mobile devices become the new primary way for customers to interact with their favorite products and services, the way that big brands are interacting with their customers and prospects is also u... |
| 14.05.2012 | The MMA Mobile Circus Comes To Town | The Mobile Marketing Association and Velti Bring the Mobile Circus to Town to Coincide with Mobile’s Debut at 59th Cannes Lions International Festival of Creativity, June 17-23, 2012
New York, NY, 14 May, 2012 – The International Festival o... |
| 10.05.2012 | The MMA Announces Expanded Award Categories for The Smarties™ | MMA Now Accepting Submissions for the World’s Only Mobile-Focused Global Marketing Awards – The SMARTIES™.
The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced new, expanded c... |
| 09.08.2011 | Adlibrium Launches In Beta On Android To Help SMBs Close The Redemption Loop On Mobile | Camber Tech, an advertising and social media startup founded in 2008, is officially revealing today that it has raised $1.5 million in seed capital from a host of international angel investors. The startup plans to use its recent infusion o... |
| 21.04.2010 | Is Apple Booting iAd’s Competition from the iPhone? | At the most recent Apple keynote, Steve Jobs announced Apple’s upcoming advertising platform called iAd. Included as a part of the OS 4.0 update, the mobile operating system upgrade due out for iPhone this summer and iPad later this fall, t... |
| 20.01.2010 | 48 semi-finalists selected for Mobile Premier Awards | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The Mobile Premier Awards, perhaps the most prestigious startup competition in the mobile business, has named 48 companies to participa... |
| 20.01.2010 | 48 semi-finalists selected for Mobile Premier Awards | The Mobile Premier Awards, perhaps the most prestigious startup competition in the mobile business, has named 48 companies to participate in its semi-final round. They were each nominated by their local MobileMonday chapters (groups that me... |
| 21.10.2009 | Global Mobile Organizations Support Mobile Advertising Ecosystem Ebook | MSearchGroove and Convergence World publish path-breaking industry primer; Names Paul Palmieri, President and CEO of Millennial Media, to advisory board
London, UK – October 21, 2009 – MSearchGroove, the source of analysis and commentary on... |
| 11.02.2009 | Global Mobile Marketing Organisations Support Path-Breaking Mobile Advertising Research | Every Single One Of Us kicks off ambitious and far-reaching primary research project with ÆNEAS Strategy and MSearchGroove to stimulate mobile advertising industry
London, UK – February 11, 2009 – Every Single One Of Us, a global effort agg... |
| 07.01.2009 | Laura Marriott Joins NeoMedia Board of Directors | Former Mobile Marketing Association President Brings Invaluable Expertise as Company Positions for Growth
ATLANTA, Georgia, January 7, 2009 – NeoMedia Technologies, Inc. (OTC BB: NEOM), the global leader in camera-initiated transactions for... |
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20 Сентября, 2010, 11:04
Александр Мельник
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Популярность геолокационных сетей и сервисов в Украине растет. Foursquare, Gowalla, AlterGeo… К ним могут в ближайшее в... |
| - | Почему эротика – плохая идея, или как захватить внимание в видеорекламе. Часть II | Зрители пропускают 75% рекламы. А впечатление о ней формируется от 1 до 3 секунд. За это время человек успевает понять, будет ли смотреть ролик. Разберёмся, почему люди не хотят смотреть рекламу, и как это изменить.
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29 Октября, 2013, 13:04
Любомир Остапив
1080
3
“Once marketers understand the power of mobile medium, it’s going to explode” — Greg Stuart, CEO & President, Mobi... |
