Startups
The Mixing Bowl connects innovators in Food, Agriculture & Information Technology. Our purpose is to stimulate the adoption of IT innovation to the food and agriculture industries through business-focused dialogue between existing industry players, start-ups and investors, and other food innovators.
The Mixing Bowl was first conceived in 2014 by people in Silicon Valley who had seen other industries– such as telecom, auto, finance, fashion, healthcare, and education– connect with Silicon Valley’s IT innovation ecosystem. The Food & Agriculture sectors are among the largest industries in the world, and these sectors need new solutions to feed billions more people in the coming years. The food and agriculture industries need to continue to provide food to people in a safe and efficient manner, and must also respond to new challenges like environmental sustainability, climate change, and changing consumer preferences, including a rising desire for more local and organic foods, greater food information transparency, and more convenience.
Silicon Valley is an established hub of IT innovation. It is recognized for its agility and openness, including its willingness to network with other innovators from outside Silicon Valley. In this vein, the Mixing Bowl, while started in Silicon Valley, sees as part of its role to help connect food and agriculture IT innovators from around the world.
The Mixing Bowl was first conceived in 2014 by people in Silicon Valley who had seen other industries– such as telecom, auto, finance, fashion, healthcare, and education– connect with Silicon Valley’s IT innovation ecosystem. The Food & Agriculture sectors are among the largest industries in the world, and these sectors need new solutions to feed billions more people in the coming years. The food and agriculture industries need to continue to provide food to people in a safe and efficient manner, and must also respond to new challenges like environmental sustainability, climate change, and changing consumer preferences, including a rising desire for more local and organic foods, greater food information transparency, and more convenience.
Silicon Valley is an established hub of IT innovation. It is recognized for its agility and openness, including its willingness to network with other innovators from outside Silicon Valley. In this vein, the Mixing Bowl, while started in Silicon Valley, sees as part of its role to help connect food and agriculture IT innovators from around the world.
Overview
Location
United States, California, Menlo Park
Employees
1-10
Founded date
2014
Mentions in press and media 31
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Mar 5, 2026 | Remembering Rob Trice, a founding voice in agrifoodtech | The agrifoodtech community has lost one of its most dedicated builders. Rob Trice, founding partner of Better Food Ventures and The Mixing Bowl, passed away last month after a short illness. He is survived by his wife and family. Rob came t... |
| Nov 25, 2025 | Signs of maturity for biostimulants as market hits $4.47bn: DunhamTrimmer | The global biostimulant market has hit $4.47 billion as it shifts from “opportunistic” growth to “more science-based market development,” according to research firm DunhamTrimmer’s 2025 Global Biostimulant Market Report. Projected CAGR thro... |
| Oct 23, 2025 | Farm robotics in the weeds as funding declines 36% from Q2 to Q3 | [Disclosure: AgFunderNews’ parent company is AgFunder.] Venture capital funding for agrifood robotics and mechanization is down again, dropping 36% from $168 million in Q2 to $108 million in Q3, according to preliminary data from AgFunder. ... |
| Aug 6, 2025 | Interest in biostimulants ‘extraordinary’ despite 86% funding drop to category | [Disclosure: AgFunderNews’ parent company is AgFunder.] One thing that’s clear from The Mixing Bowl’s latest market map: the crop biostimulant space is incredibly crowded. Unveiled at the 2025 Salinas Biological Summit this past June, the 2... |
| May 23, 2025 | With nearly $6bn raised since 2012, biological control funding is volatile yet buoyed by resilient early-stage activity | “Some conventional pest control products aren’t working as well anymore or are being regulated out of existence,” says Chris Taylor, partner at agrifoodtech advisory firm The Mixing Bowl and author of the frequently cited Crop BioControl La... |
| Oct 30, 2024 | What’s driving ag robotics innovation? ‘Labor, labor, labor,’ say FIRA USA 2024 attendees | Labor — or more often a lack of it — is still the number one factor driving farmers’ adoption of automation and robotics solutions, according to panelists, demonstrators and casual attendees at last week’s FIRA USA show in California. But i... |
| Mar 21, 2024 | Biological progress or bathtub brews? The state of US crop biologicals in 2024 | Bathtub brew. Snake oil. Bugs in a jug. For years, companies developing biologicals — a form of crop protection derived from naturally occurring substances like microbes, peptides, and plants — have labored under the shadow of these labels,... |
| Jan 10, 2024 | What’s in a name? How the term ‘AgriFoodTech’ came to be | Louisa Burwood-Taylor is the managing editor and head of news & research for AgFunder and AgFunderNews. The views expressed in this article are the author’s own and do not necessarily represent those of AgFunderNews. AgriFoodTech. It do... |
| Dec 30, 2021 | AFN’s top 20 guest articles of 2021 | AFN strives to provide holistic coverage of trends and developments across the agrifoodtech ecosystem; but we on the editorial team wouldn’t be able to do it all by ourselves. We rely on the multitude of expert commentaries, opinion pieces,... |
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FAQ about The Mixing Bowl
When was The Mixing Bowl founded?
The Mixing Bowl was founded in 2014.
What has the press written about The Mixing Bowl?
Parsers VC has collected 31 articles mentioning The Mixing Bowl, among them “Remembering Rob Trice, a founding voice in agrifoodtech” (Mar 5, 2026) and “Signs of maturity for biostimulants as market hits $4.47bn: DunhamTrimmer” (Nov 25, 2025).
Is The Mixing Bowl still active?
Yes, The Mixing Bowl is active; its latest activity on Parsers VC dates from Sep 23, 2026.