The Crowd Analytics Platform
Mira is crowd analytics The platform tailors the content on Digital Out-of-Home screens based on the mobile devices nearby. Whether they're displays in a mall, giant billboards in Times Square, or in the back of a taxi, these screens all have two things in common: they're serving us ads, and none of them know anything meaningful about us as an audience. Mira changes that by "listening" for anonymous profiles from mobile devices and triggering relevant content on enabled Digital Out-of-Home screens based on what it hears. While proximity marketing is an exciting new space, what's truly innovative about our platform is the way that we anonymously profile the mobile audience immediately present, sensing interests and targeting those with tailored content from a pre-existing inventory.