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| Aug 7, 2025 | Mintegral Expands into Brazil Through Strategic Agency Partnerships | Mintegral, the leading programmatic advertising platform, today announced its official expansion into Brazil, Latin America’s largest mobile market. With 83% of a 213 million-strong population owning a smartphone, according to the GSMA, Bra... |
| Jul 24, 2025 | Mintegral Launches Advanced IAP ROAS Optimization | Mintegral, the leading programmatic advertising platform, today announced the official launch of its In-App Purchase Return on Ad Spend (IAP ROAS) optimization model. This new feature enables mobile app developers to acquire high-value, pay... |
| Oct 17, 2024 | Mintegral Strengthens Lead in AppsFlyer Performance Index 17 | Mintegral, a global programmatic advertising platform and subsidiary of Mobvista (1860.HK), today announced its continued dominance in the mobile advertising industry, securing impressive rankings in the AppsFlyer Performance Index 17.
The ... |
| Apr 17, 2023 | Mintegral Joins Google AdMob as a Bidding and Waterfall SDK Network | Mintegral, a leading programmatic ad platform, announced that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of interstitial, rewarded, and banner ads. Mintegral’s bidding solution simplifies in-app ... |
| Sep 6, 2022 | Mintegral Launches Gaming Growth Program to Empower Mobile Game Developers in Vietnam | The Vietnam Gaming Growth Program will support 10 local small and mid-sized game studios with in-person consulting and a $5,000 credit to help boost app growth.
HANOI, Vietnam, Sept. 6, 2022 /PRNewswire/ -- Global mobile advertising company... |
| May 9, 2022 | Mintegral Climbs the Ranks in Tenjin's 2022 Hyper-Casual Games Insights Report | GUANGZHOU, China, May 9, 2022 /PRNewswire/ -- Tenjin, a leading mobile marketing analytics platform has recently published the Q1 2022 Hyper-Casual Games Insights for Advertisers report and has ranked Mintegral 2nd in advertising spend for ... |
| Feb 9, 2022 | Mintegral Ranks as a Top Ad Network on Singular's 2022 ROI Index | SAN FRANCISCO, Feb. 9, 2022 /PRNewswire/ -- Singular recently released their annual ROI Index which recognizes the top global ad partners and their ability to deliver ROI and retention. The comprehensive ROI Index ranks 300 of the top-perfo... |
| Jan 13, 2022 | Mintegral Receives 2022 CCPA Data Privacy Validation | SAN FRANCISCO, Jan. 12, 2022 /PRNewswire/ -- Mintegral, a leading programmatic and interactive ad platform and a subsidiary of Mobvista Co., Ltd (01860.HK) has announced that it has received the California Consumer Privacy Act (CCPA) valida... |
| Oct 21, 2021 | Mintegral Surges to Become a Top 5 Global Ad Network on AppsFlyer's Performance Index | GUANGZHOU, China, Oct. 21, 2021 /PRNewswire/ -- Mintegral, a leading mobile programmatic advertising platform, announced today that it was featured on AppsFlyer's Performance Index 291 times, 43 of which were Top 3 rankings across all app v... |
| Oct 20, 2021 | Mintegral : Surges To Become a Top 5 Global Ad Network On AppsFlyer's Performance Index | SAN FRANCISCO, Oct. 20, 2021 /PRNewswire/ -- Mintegral, a leading mobile programmatic advertising platform, announced today that it was featured on AppsFlyer's Performance Index 291 times, 43 of which were Top 3 rankings across all app vert... |
| Oct 15, 2021 | Mintegral ranked as one of the top 10 ad networks in the world on the Adjust Partner Benchmarks report | GUANGZHOU, China, Oct. 14, 2021 /PRNewswire/ -- Mintegral, a leading mobile programmatic advertising platform, announced today that it ranked as a Top 10 global ad network across all app verticals and featured 43 times throughout Adjust's i... |
| Oct 14, 2021 | What we can learn from China’s mobile gaming economy | Jeff Sue Contributor
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Jeff Sue is GM, Americas at Mintegral, a mobile ad platform helping the world’s largest developers with global user acquisition, ad monetization and creative services.
The mobile gaming economy has been... |
| Oct 14, 2021 | Mintegral ranked as one of the top 10 ad networks in the world on the Adjust Partner Benchmarks report | GUANGZHOU, China, Oct. 14, 2021 /PRNewswire/ -- Mintegral, a leading mobile programmatic advertising platform, announced today that it ranked as a Top 10 global ad network across all app verticals and featured 43 times throughout Adjust's i... |
| Oct 1, 2021 | Mintegral Ranked as One of the Top 10 Ad Networks in the World on the Adjust Partner Benchmarks Report | Mintegral, a leading mobile programmatic advertising platform, announced that it ranked as a Top 10 global ad network across all app verticals and featured 43 times throughout Adjust’s interactive Partner Benchmark report. The report looked... |
| Sep 4, 2020 | Mintegral SDK Going Open-Source For Increased Transparency And Security | |
| Jun 23, 2020 | Mintegral launches playable ad creative platform Playturbo | Mintegral and its in-house creative studio, Mindworks, have launched playable ad platform Playturbo to help attract players to discover mobile apps and games.
The Beijing-based Mintegral is a mobile interactive advertising platform, and it’... |
| Jun 23, 2020 | Mintegral launches playable ad creative platform Playturbo | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Mintegral and its in-house creative studio, Mindworks, have launched playable ad platform Playturbo to help attract players to discover... |
| Sep 26, 2019 | Apple’s sinking in China — gaming could be its life preserver | The Apple Special Event on September 10 was a big newsmaker. We’d expect nothing less; Apple Arcade looks impressive, while the unusual triple-camera system on the iPhone 11 Pro had the web’s finest meme-makers working overtime. There was s... |
| Sep 26, 2019 | Apple’s sinking in China — gaming could be its life preserver | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The Apple Special Event on September 10 was a big newsmaker. We’d expect nothing less; Apple Arcade looks impressive, while the unusual... |
| Aug 4, 2019 | Asia’s mobile games make themselves at home in the U.S. | APAC mobile gaming brands are becoming mainstream. Not only are they setting trends globally, they are also winning big when it comes to revenue. What’s next? After achieving huge success in their home territories of China and South Korea (... |
| Aug 4, 2019 | Asia’s mobile games make themselves at home in the U.S. | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
APAC mobile gaming brands are becoming mainstream. Not only are they setting trends globally, they are also winning big when it comes t... |
| Apr 28, 2019 | South Korea is a mobile gaming haven — even for Western studios | South Korea is the fourth largest mobile game market in the world. More than half of South Korea’s population play games on their smartphones. They spent a total of $5.6 billion on mobile titles in 2018, according to market research firm Ne... |
| Apr 28, 2019 | South Korea is a mobile gaming haven — even for Western studios | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
South Korea is the fourth largest mobile game market in the world. More than half of South Korea’s population play games on their smart... |