Minnow

minnow is a reflection of the life and style of its founder, Morgan Smith, a mother and entrepreneur with a background in product marketing. After working in New York and Los Angeles, she returned to her hometown of Laguna Beach, California with her husband and son.

With the beach inspiring her daily life, Morgan envisioned a children’s swimwear collection with an elevated approach—sun-kissed color palettes, purposeful details, custom prints and high quality, hand-finished production, all locally made—and minnow was born.