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MGA Entertainment is the fastest growing and largest privately held toy company in the U.S., headquartered in Chatsworth, Calif. The company creates innovative, proprietary, and licensed consumer products and entertainment, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, and sporting goods. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, Shadow High™, Na! Na! Na! Surprise™, Mermaze Mermaidz™ Color Change, Baby Born® Surprise and Zapf Creations®. For more information, please visit us at www.mgae.com or check out our LinkedIn page.
History:
Isaac Larian, Founder and CEO, helped found a company called ABC Electronics in 1979, which changed its name to Micro Games of America in the late 80s. Then, in the late 90s when Larian looked to shift from electronic games to dolls and toys, the company name was changed to MGA Entertainment. In 2006, MGA acquired iconic childhood brand, Little Tikes, building a robust portfolio of toys.
History:
Isaac Larian, Founder and CEO, helped found a company called ABC Electronics in 1979, which changed its name to Micro Games of America in the late 80s. Then, in the late 90s when Larian looked to shift from electronic games to dolls and toys, the company name was changed to MGA Entertainment. In 2006, MGA acquired iconic childhood brand, Little Tikes, building a robust portfolio of toys.
Overview
Location
United States, California, Los Angeles
Employees
1001-5000
Phone
+1 818-894-2525
Founded date
1979
Mentions in press and media 18
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Sep 12, 2025 | Novelty Vending Global Offers 500 Free Family Vending Attractions to Venues Nationwide | SYDNEY, Sept. 10, 2025 /PRNewswire/ -- As Australian children now spend more than 20 hours a week on screens, Novelty Vending Global (NVG) is stepping up to deliver a hands-on, family-friendly solution—offering 500 automated toy vending att... |
| Aug 18, 2025 | Fewer fake firs, higher prices: China tariff delay does little to save the holidays | Fewer fake firs, higher prices: China tariff delay does little to save the holidays By Jessica DiNapoli, Casey Hall and Siddharth CavaleAugust 18, 20254:03 PM UTCUpdated ago Text Small Text Medium Text Large Text Share X Facebook Linkedin E... |
| Jul 24, 2025 | Take the battery out: Toy makers rewire designs to weather trade tensions | Take the battery out: Toy makers rewire designs to weather trade tensions By Arriana McLymore, Nicholas P. Brown and Samantha MarshakJuly 24, 20256:06 AM UTCUpdated ago Text Small Text Medium Text Large Text Share X Facebook Linkedin Email ... |
| Mar 25, 2025 | Retail Tug-of-War: The Price of Survival in a Tariff-Heavy Market | In the bustling world of retail, a storm brews. U.S. retailers are caught in a tug-of-war with suppliers over pricing. The stakes? Consumer loyalty and market share. The backdrop? A landscape reshaped by tariffs and rising costs. As retaile... |
| Mar 24, 2025 | US retailers haggle with suppliers after Trump tariffs | US retailers haggle with suppliers after Trump tariffs By Timothy Aeppel, Jessica DiNapoli and Siddharth CavaleMarch 24, 202511:01 AM UTCUpdated ago Text Small Text Medium Text Large Text Share X Facebook Linkedin Email Link Item 1 of 3 Peo... |
| Mar 15, 2025 | Shifting Sands: The Toy Industry's Response to Tariffs and New Market Dynamics | The toy industry is in a state of flux. A perfect storm of tariffs, trade wars, and shifting consumer preferences is reshaping how toys are made and sold. Companies like MGA Entertainment are leading the charge, pivoting away from their tra... |
| Mar 14, 2025 | MGA Entertainment to shift manufacturing base from China to India, 2 other nations amid Donald Trump’s tariffs: Report | MGA Entertainment, which makes its Bratz and L.O.L. Surprise! Dolls and other toys, primarily in China, are taking steps to move 40 per cent of its manufacturing to India, Vietnam, and Indonesia within six or so months, up from around 10 pe... |
| Jan 30, 2025 | Analysis:Companies race to ship goods to the US ahead of potential tariffs | NEW YORK/LONDON : In recent months, plenty of business executives have said they were taking a wait-and-see approach to U.S. President Donald Trump's broad threats of tariffs. Early holiday-quarter earnings reports show many of them were no... |
| Nov 29, 2024 | Shein, Temu branch further into toy market amid worry over fake products | Shein, Temu branch further into toy market amid worry over fake products By Jessica DiNapoli, Helen Reid and Arriana McLymoreNovember 29, 20246:03 AM UTCUpdated ago Text Small Text Medium Text Large Text Share X Facebook Linkedin Email Link... |
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FAQ about MGA Entertainment
When was MGA Entertainment founded?
MGA Entertainment was founded in 1979.
What has the press written about MGA Entertainment?
Parsers VC has collected 18 articles mentioning MGA Entertainment, among them “Novelty Vending Global Offers 500 Free Family Vending Attractions to Venues Nationwide” (Sep 12, 2025) and “Fewer fake firs, higher prices: China tariff delay does little to save the holidays” (Aug 18, 2025).
Is MGA Entertainment still active?
Yes, MGA Entertainment is active; its latest activity on Parsers VC dates from Jun 30, 2026.