Procedural was founded in 2007 as a collaboration between four founders (Dominik Tarolli, Simon Schubiger, Pascal Mueller and Luc van Gool). In 2008, four angels joined them, including Friedrich Hoepfner from SAN and Züricher Kantonalbank. The task of the dynamic start-up was to construct three-dimensional models of cities, cultural monuments, residential areas and neighbourhoods. This could be put to good use in practice: for cartography, navigation, video and film. A unique experience was the (simulated) journey through ancient Rome, past houses, stadiums, temples, etc.
The early investors sold their shares at the beginning of 2011.
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