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| Mar 23, 2026 | The US Programmatic Advertising Market: Automation, Scale and Efficiency | Share
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Programmatic advertising in the United States processed more than 271 billion dollars in transactions during 2025, accounting for over 91 percent of all digital display advertising and an increasing share of vi... |
| Sep 13, 2024 | The Electric Vehicle Dilemma: Bridging the Gap Between Interest and Adoption | The electric vehicle (EV) landscape in the United States is shifting. A recent survey reveals a stark decline in consumer intent to purchase EVs. The EY Mobility Consumer Index (MCI) shows that only 34% of U.S. consumers plan to buy an EV i... |
| Sep 13, 2024 | VideoAmp Taps Industry Veteran to Lead Media Measurement Auditing | VideoAmp, a leading tech-first media measurement company transforming advertising, today announced the appointment of Jessica Jensen to Senior Director, Product Methodology and Analytics. Jensen’s addition comes as the company continues to ... |
| Jul 26, 2024 | Trivver and Niantic 8th Wall announced partnership | Trivver’s patented 3-D Smart Object analytics extends Niantic 8th Wall’s WebAR toolkit for Agencies and Developers
Trivver becomes key advertising production partner for Niantic 8th wall and its top-tier agencies, brands and developers
Triv... |
| Jun 17, 2024 | IAS Expands Brand Safety and Suitability Measurement for YouTube | Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its industry-leading Brand Safety and Suitability Measurement product for YouTube to include reporting for Per... |
| Apr 24, 2024 | DV earns MRC Accreditation for CTV Viewability | DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced that it has received Media Rating Council (MRC) accreditation for Video Viewable Impressions and related viewability metrics... |
| May 9, 2023 | MRC grants continuation of accreditation to MRI-Simmons USA; awards new accreditation to Insights Platform | NEW YORK, NY, UNITED STATES, May 9, 2023/EINPresswire.com/ -- MRI-Simmons, the leading provider of insights on the American consumer, today announced that the Media Rating Council (MRC) Board of Directors has voted in favor of granting cont... |
| Apr 19, 2023 | Nielsen Trying To Claw Back Ratings Credibility, Gets MRC Accreditation | STR/AFP via Getty Images.AFP via Getty Images |
| Jan 23, 2023 | Meet 10 adtech companies fighting to save digital advertising as privacy restrictions threaten to crush the industry | Lauren Wetzel, chief operating officer, InfoSum. InfoSum This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Privacy policies from tech giants like Apple have taken a heavy toll on the ad ind... |
| Nov 18, 2021 | What The Media Rating Council Does | |
| Aug 26, 2021 | Gimlet struggles with Spotify’s podcasting pace | Hello and welcome back to Insider Advertising, your weekly look at the biggest stories and trends affecting Madison Avenue and beyond. I’m Lara O’Reilly, Insider’s media and advertising editor. If this was forwarded to you, sign up here.
I’... |
| Apr 5, 2018 | Facebook receives accreditation in long-awaited metrics audit | Sign up for our daily briefingMake your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
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| Jun 16, 2017 | It’s 2017 and you still don’t know where your ads are running | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Poor-quality digital ads aren’t going away, and a... |
| Jun 16, 2017 | It’s 2017 and you still don’t know where your ads are running | Poor-quality digital ads aren’t going away, and ad fraud is making the problem even worse. In fact, digital ad fraud was estimated to cost marketers $12.4 billion globally in 2016, according to Adloox. That’s about the cost of twenty-nine A... |
| Feb 11, 2017 | Facebook Agrees To MRC Audit To Regain Advertisers' Trust, Promises 'Accountability And New Choices' | Alexandra Burlacu, Tech Times 11 February 2017, 09:02 am
Facebook went under fire last year after it came to light that it misrepresented advertising stats. The company now wants to make amends by undergoing an audit.
A few months ago, Face... |
| Feb 10, 2017 | Facebook says it will open up for independent ad audit | Following multiple admissions last year that it had been misreporting some of its ad numbers, Facebook just announced that it has committed to an audit by the Media Rating Council “to verify the accuracy of the information we deliver to our... |
| Feb 10, 2017 | Facebook commits to audit by Media Rating Council as it looks to regain advertisers’ trust | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Facebook caused a minor ripple in the marketing realm last year when it revealed that it had been overstating the average time spent by... |
| Jul 8, 2015 | MRC Releases Ad Viewability Test Results | The Media Rating Council (MRC) has released the results of the third phase of its viewability measurement reconciliation testing. It had conducted two prior phases, which identified requirements for vendors to follow in order to “minimize d... |
| Jun 29, 2015 | Mobile video advertising viewability: Advertisers vs publishers vs ad networks? | Viewability on desktop is presently a chief concern for the video advertising industry. Despite this, the Media Rating Council recently gave the industry a welcome nudge towards mobile web and in-app by issuing interim guidance on mobile vi... |
| Jun 29, 2015 | Mobile video advertising viewability: Advertisers vs publishers vs ad networks? | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Viewability on desktop is presently a chief concern for the video advertising industry. Despite this, the Media Rating Council recently... |
| May 14, 2015 | Johns Hopkins to break ground on new ‘innovation hub’ [Startup Roundup] | Who’s Getting Funded
Sickweather sold $95,000 in debt out of $250,000 offered, according to an SEC filing. The company makes an illness-tracking app, and recently released an Apple Watch version.
CyberSpa sold $350,000 in equity, according ... |
| May 12, 2015 | Millennial Media announces 100% viewability guarantee for in-app mobile ads | You might think that if you pay for an ad, someone will actually see it. How naive.
In fact, Google says that basically half of its desktop and mobile videos ads shown off YouTube are not viewable. 76 percent of those never appear on-screen... |
| May 12, 2015 | Millennial Media announces 100% viewability guarantee for in-app mobile ads | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
You might think that if you pay for an ad, someone will actually see it. How naive.
In fact, Google says that basically half of its des... |
| May 4, 2015 | Here’s How To Measure Mobile Ad Viewability | The Media Rating Council (MRC) just issued its interim guidance for the digital marketing and advertising industry on how to proceed with measuring and transacting around mobile viewability. This applies to the “Opportunity to See” an ad in... |
| Feb 18, 2015 | To Facebook, an ad is worth nothing until a human sees it | Every day, Facebook serves up many, many millions of ad impressions. But the world’s largest social network wants its marketing partners to know it doesn’t even start counting those ads — or charge for them — until an actual human being see... |
| Feb 18, 2015 | To Facebook, an ad is worth nothing until a human sees it | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Every day, Facebook serves up many, many millions of ad impressions. But the world’s largest social network wants its marketing partner... |
| May 8, 2014 | TechStars Alum AdYapper Raises $1M, Receives Accreditation From The Media Rating Council | AdYapper, a startup allows marketers to see how often their online ads are viewed, has raised $1 million in new funding from angel investors, including movie producer Jack Giarraputo. The company says it will use the new funding to expand i... |
| Mar 4, 2014 | Triton Digital scores a huge win for digital radio advertising (exclusive) | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
There is plenty of money to be made in radio adve... |
| Mar 4, 2014 | Triton Digital scores a huge win for digital radio advertising (exclusive) | There is plenty of money to be made in radio advertising, but most of it is tied up in terrestrial (aka traditional) radio stations rather than digital music services. A large part of that has to do with digital services having no standards... |