The fastest way to access consumer behavioral data at scale.
People have insufficient control over their data. It is frequently unclear when and where data about them is being captured or used and when it is, they are being compensated poorly or not at all and have to trust the companies using it to keep it private. Yet, much of the world is fuelled by person-based data — from social and marketing research to advertising, finance, and insurance — data about individuals and populations drives everything from product development to public policy.
Measure democratizes access to accurate data about individuals and populations while allowing people to maintain sovereignty over their data. Measure does this by introducing a new protocol that facilitates the network and infrastructure to form a marketplace. On one side of the market are individuals who contribute data by completing tasks, surveys or providing access to data sources such as health and location data. On the other side are buyers of person-based data, such as marketers, researchers and advertisers. Between them is software and a public blockchain that allows buyers to interact directly with individuals in a way that protects the privacy of the individual, incentivizes accuracy, and provides transparency around data usage and payment.
A primary goal of the protocol is to maximize the supply of accurate, representatively sampled data about individuals. It features a simple, standardized pricing model indexed by scarcity and complexity, a reputation system for both buyers and contributors that encourages efficient survey design and good faith participation, and a set of economic incentives to encourage data reuse.
Location: United Kingdom, England, London
Employees: 11-50
Total raised: $2.6M
Founded date: 2018
Investors 3
Date | Name | Website |
- | Blackfinch... | blackfinch... |
- | BVVentures | bvv.vc |
01.06.2021 | Creative D... | creativede... |
Funding Rounds 1
Date | Series | Amount | Investors |
07.01.2020 | - | $2.6M | - |
Mentions in press and media 7
Date | Title | Description | Source |
07.02.2024 | How to stop the social media notifications you didn't ask fo... | If you feel bombarded with what feels like an onslaught of social media notifications lately, you're... | axios.com/... |
13.07.2023 | Measure Protocol hires new Chief Revenue Officer, Christie H... | Consumer intelligence company continues to expand with addition of experienced sales and growth expe... | einpresswi... |
06.06.2023 | Measure Protocol continues growth trajectory with new senior... | Consumer intelligence company adds key team members across departments to support expansion and inno... | einpresswi... |
24.02.2023 | Measure Protocol Announces New Targeting Capabilities for Be... | Measure Protocol, a leading consumer intelligence technology company, announced new targeting capabi... | aithority.... |
25.04.2022 | Measure Protocol Secures Funding | Measure Protocol, a London, UK-based scale-up that offers a new way to access consumer behavioural d... | finsmes.co... |
19.04.2022 | Measure Protocol secures investment to further global growth... | Owen Hanks, CEO, co-founder Measure Protocol Measure Protocol Funds will allow founders to scale-up ... | einpresswi... |
07.01.2020 | Measure Protocol raises $2.6M to grow its blockchain-powered... | Measure Protocol, a tech startup and the ethical person-based data marketplace powered by blockchain... | techstartu... |