Measured helps brands grow by identifying media’s incremental contribution to business outcomes and providing a single source of truth for media investment decisions. The Measured Intelligence Suite provides marketers with transparent experimentation across all media channels and tactics and delivers ongoing actionable insights to increase efficiency and scale media for maximum growth. Measured experiments are powered by a marketing data warehouse that was purpose-built for analytics, providing a privacy-compliant place to store, manage and utilize valuable marketing data from across the business.
Location: United States, California, Santa Monica
Employees: 51-200
Total raised: $21M
Founded date: 2017
Investors 1
| Date | Name | Website |
| 05.06.2022 | Telescope ... | telescopep... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 06.05.2022 | - | $21M | Telescope ... |
Mentions in press and media 7
| Date | Title | Description |
| 01.04.2025 | Measured launches “Certified Partners” program, names first agencies | Measured, the pioneer and leader of incrementality-based measurement and optimization, announced four inaugural members of the Measured Certified Partners’ Program, a consortium of agencies committed to adopting gold standard media measurem... |
| 01.04.2025 | Comcast’s Universal Ads partners with Measured for ad measurement | Universal Ads, which enables brands of any size to seamlessly make and buy commercials across premium video, announced a strategic partnership with Measured, the pioneer and leader of incrementality-based measurement and optimization. Throu... |
| 22.01.2025 | Cross-Channel Marketing Can Transform Your Small Business — Here's How to Build a Winning Strategy Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing strat... | With most customers coming from online sources, entrepreneurs now need to focus a considerable amount of their time and marketing dollars on tools like social media, email marketing and online advertising. The challenge is that consumers ha... |
| 27.03.2024 | Measured solves advertising’s walled garden problem | Measured, the industry leader in incrementality measurement, is announcing the launch of new technology to solve advertising’s walled garden problem and completely overhaul the industry’s current approach to measurement. Currently, marketer... |
| 14.03.2023 | How Your Risk Mindset Impacts Your Brand Growth | Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. |
| 04.05.2022 | Measured Raises $21M in Funding | Measured, an Austin, TX-based platform to validate the business impact of media investments for consumer brands, raised $21m in funding. Telescope Partners made the investment. The company intends to use the funds to accelerate delivery to ... |
| 15.05.2019 | Measured promises a smarter approach to ad attribution | Measured is giving advertisers a new way to determine whether their ads are actually working. Many of those advertisers currently rely on multi-touch attribution, an approach designed to measure how each channel and each ad contributed to a... |