Prior to starting his own label in 2006, Massimo Alba perfected his art working behind the scenes as a designer and creative director for a number of influential Italian brands (Malo, Agnona, Ballantyne).
His elegant take on casual menswear is characterised by unstructured tailoring, soft, washed sportswear and the use of natural chemical-free pigments in the garment dying process. The result is a women and men collection of timeless, eminently wearable and effortlessly stylish clothing, made exclusively in Italy. Every collection has an own story behind and a strong identity as a melting pot of personal emotions. The brand identity is about personality, research of equilibrium. It's not about selling, it's about the identity of the brand and what defines its style. It's honest.
Location: Italy, Lombardy, Milan
Member count: 11-50
Founded date: 2006