Startups
We know that fussy kids won't eat unfamiliar or irregular foods.
They acquire their favourites, and stick to them. Sometimes it's all they'll eat.
We think that this is sometimes an evolutionary adaptation to ensure the foods they're eating are "safe". Possibly because they just have too much going on and need to put what's tried and tested on autopilot. Growing is hard work!
Foods your little one decides are safe are often processed foods not just because they taste good, and are deliberately crafted for great mouthfeel, *but also for consistent texture and appearance.*
Just like Mashblox.
Our patented tactile and squishy silicone cubes help kids learn to love foods they won't otherwise touch:
* From avocado, mashed spinach, banana and porridge that they cannot reject on sight, or because they object to having spoons "shoved in their face" (quoting parent feedback)
* To green foods that appear whiter in the blox,
* To providing something to chew on if they want oral stimulation but aren't actually hungry.
What's more, is that providing this ability to self-feed, self-regulate, and support for their first real independent choices, sets lifetime habits that are already recognised by UK's National Health Service and Health Canada.
We've even been offered a PhD placement for the benefits Mashblox brings to infant self-feeding, overcoming both choking risks by serving age appropriate textures, and iron deficiency risks by making iron fortified foods practical to handle.
Clever, right?
Keep your eye on the page, my LinkedIn profile, and our profile on The Health Horizon for company and research progress, and whatever tips I find on infant nutrition :)
- Alix: Inventor, Founder & CEO
#NutritionThroughImagination #Mashblox
https://www.linkedin.com/in/alixohara/
https://thehealthhorizon.com/showcases/innovations/60dfdb98-2ca7-4ddb-9610-cc71e376185a
They acquire their favourites, and stick to them. Sometimes it's all they'll eat.
We think that this is sometimes an evolutionary adaptation to ensure the foods they're eating are "safe". Possibly because they just have too much going on and need to put what's tried and tested on autopilot. Growing is hard work!
Foods your little one decides are safe are often processed foods not just because they taste good, and are deliberately crafted for great mouthfeel, *but also for consistent texture and appearance.*
Just like Mashblox.
Our patented tactile and squishy silicone cubes help kids learn to love foods they won't otherwise touch:
* From avocado, mashed spinach, banana and porridge that they cannot reject on sight, or because they object to having spoons "shoved in their face" (quoting parent feedback)
* To green foods that appear whiter in the blox,
* To providing something to chew on if they want oral stimulation but aren't actually hungry.
What's more, is that providing this ability to self-feed, self-regulate, and support for their first real independent choices, sets lifetime habits that are already recognised by UK's National Health Service and Health Canada.
We've even been offered a PhD placement for the benefits Mashblox brings to infant self-feeding, overcoming both choking risks by serving age appropriate textures, and iron deficiency risks by making iron fortified foods practical to handle.
Clever, right?
Keep your eye on the page, my LinkedIn profile, and our profile on The Health Horizon for company and research progress, and whatever tips I find on infant nutrition :)
- Alix: Inventor, Founder & CEO
#NutritionThroughImagination #Mashblox
https://www.linkedin.com/in/alixohara/
https://thehealthhorizon.com/showcases/innovations/60dfdb98-2ca7-4ddb-9610-cc71e376185a
Overview
Founded date
2016
FAQ about Mashblox
When was Mashblox founded?
Mashblox was founded in 2016.
Is Mashblox still active?
Yes, Mashblox is active.