Martin is the modern media buying and measurement platform for marketers who want to measure the true impact of their marketing.
Until now, mid-sized brands and agencies have had to rely on vanity metrics to make media buying decisions - CTR, CPM, CPA, while the hold co's and largest of brands enlist teams of data scientists to measure incrementality - the only true measure of advertising effectiveness.
Martin is the only DSP with fully integrated incrementality measurement and optimization at all stages of the marketing funnel, finally helping all marketers answer the question, "Is my media actually having an impact on my business?"
Until now, mid-sized brands and agencies have had to rely on vanity metrics to make media buying decisions - CTR, CPM, CPA, while the hold co's and largest of brands enlist teams of data scientists to measure incrementality - the only true measure of advertising effectiveness.
Martin is the only DSP with fully integrated incrementality measurement and optimization at all stages of the marketing funnel, finally helping all marketers answer the question, "Is my media actually having an impact on my business?"
Location: United States, Ohio, Cincinnati
Employees: 11-50
Founded date: 2018
Investors 1
| Date | Name | Website |
| - | The Brande... | mainstvent... |
Mentions in press and media 2
| Date | Title | Description |
| 20.01.2013 | Usha Martin raises $125 mn via ECB route | The country's biggest steel wire rope manufacturer Usha Martin today said it has raised $125 million through external commercial borrowing (ECB) to part finance its expansion activities. "The company has arranged $125 million via ECB f... |
| 24.03.2011 | Usha Martin raises $ 125 mn through ECB | The country’s biggest steel wire rope manufacturer Usha Martin on Thursday said it has raised $ 125 million through external commercial borrowing to part finance its expansion activities. “... the Company has arranged $ 125 million via ECB ... |