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| Mar 25, 2026 | Guinness Index: How much is a pint of the black stuff in your borough? | While the ONS has added hummus and dog grooming to its sample shopping basket in a bid to move with the times when tracking inflation – City AM prefers a cooler metric: the Guinness Index.
Nothing encapsulates British consumer habits like G... |
| Oct 22, 2025 | Welch’s names chief brand and innovation officer as strategy shifts | Listen to the article 3 min
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Welch’s has named Andrew Hartshorn to the newly created role of chief brand and innovation officer, an appointment that went into effect Oct.... |
| Sep 25, 2025 | Heseltine-founded media giant snaps up trio of marketing titles | A magazine group founded by Michael Hesteltine has snapped up a trio of marketing titles from Aim-listed Centaur Media, bolstering its portfolio of advertising and communications outlets.
Haymarket, which owns over 70 specialist magazines i... |
| Aug 22, 2025 | The Advertising Campaign Architect: How Edwin (Eddie) Rodrigues Designs Campaigns That Win | Created by Carl Williams
Published: Aug 22 2025, 00:49 AM EDT
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| Aug 6, 2025 | VCs Are Focusing More on Purpose and Less on Profits — Here Are the 5 Things They're Looking For in Founders As venture capitalists become more purpose-driven, businesses need to be aware of the traits they expect to see in founders they see a future with. | Venture investors are adapting to the times, and are increasingly open to working with Al technologies and investing in both new and emerging sectors such as longevity and wellness, areas of the global economy which have seen over 75% more ... |
| Jul 17, 2025 | How much money you’d have now if you invested $1,000 in Netflix 10 years ago | Netflix has reemerged as the dominant player in streaming — and a standout performer in the stock market over the past three years.
In early 2022, the company lost subscribers for the first time in over a decade, following years of mounting... |
| Jun 25, 2025 | What will be the emerging martech trends in 2025? | You’d be hard pushed to find a 2025 predictions article that doesn’t mention AI, especially for marketing and martech. AI will of course continue to be a key trend in 2025. Everyone wants to be involved in its use, but marketers are now foc... |
| May 30, 2025 | Burberry’s decline shows British brands can’t trade on heritage alone | The decline of Burberry should be a cautionary tale for British luxury brands relying on heritage, writes Manfredi Ricca
When American composer George Gershwin visited his idol, Maurice Ravel, and asked whether he could study with him, Rave... |
| Feb 4, 2025 | Marketing with Intelligence: How Biology and Neuroscience Create Lifelong Customers | Share
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Objectives / Novelty: This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize marketing strategies. Traditional marketing approaches often f... |
| Nov 19, 2024 | Capturing the European Market: Why Trust and Creativity are the Key Levers for Branding Success Consider these tips to help ensure that your branding is sending the right signals to the right people. | While digital marketing has proved to be a golden opportunity for brands in recent years, helping to connect with new audiences, recent research suggests the tide may be turning, at least in the region. According to Forrester, European reta... |
| Sep 26, 2024 | Как работает футбол? Разбираем бизнес-модель футбольного клуба | Новые ниши с позиции бизнес‑моделей и самой структуры расходов‑доходов крайне скучны. Тут все понятно, есть ценность берем за нее деньги и если их больше чем расходов, то у нас есть рабочая бизнес‑модель. В старых и крупных направлениях, гд... |
| Jul 31, 2024 | “AI toothbrushes” are coming for your teeth—and your data | Enlarge / Oclean's X Ultra, released in July, has optional Wi-Fi connectivity.
Oclean reader comments 71
One of the most unlikely passengers on the AI gadgets hype train is the toothbrush. With claims of using advanced algorithms and compan... |
| Mar 27, 2024 | The Body Shop is exactly the kind of activist brand consumers want. So why did it fail? | Source: Adobe Stock. article-article-body
We are in an era of brand activism and conscious consumerism. More than 70% of consumers expect brands to publicly stand for sociopolitical issues.
And more than half of Australians consider sustain... |
| Jan 18, 2024 | The Traitors is a masterclass in hiring, CEOs and recruiters should take note | Just as the candidates knuckle together to optimise their skills in challenges on The Traitors, we should be doing the same in the boardroom, writes Claudine Collins |
| Aug 9, 2023 | CMOs to Watch: Meet the top marketers recently tapped by Delta, Glossier, and others to stoke demand and capture new opportunities | Glossier CMO Kleona Mack Glossier This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
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| Jun 19, 2023 | How To Make Unilever Great Again: A Memo To Incoming CEO Hein Schumacher | Wolff Olins x UnileverWolff Olins x Unilever |
| Apr 19, 2023 | Which Problems Are Enterprises Trying To Solve With Generative AI? | Assaf Baciu is cofounder and COO at Persado, which provides specialized generative AI used by some of the world's largest brands. |
| Apr 18, 2023 | 5 marketing experts on how to pull off a heritage-month campaign that's authentic and builds trust with the community | Curtis Sparrer, principal of Bospar Public Relations and Marketing. Courtesy of Curtis Sparrer
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| Mar 29, 2023 | Why To Invest In Your Brand During Times Of Economic Uncertainty | Michael Benedek is CEO of Datonics, an online data company and pioneer in the integration of audience data into programmatic platforms. |
| Jan 30, 2023 | 10 советов по продвижению IT-компании в интернете: почему IT-компании особенные и как учесть это в рекламе | Продать IT-услугу труднее, чем одежду, бытовую технику и даже чем премиальный автомобиль. Дело в сложности: часто компании-заказчики не понимают, что именно им предлагают в рекламе, зачем им это и почему так дорого. А рекламодатели подливаю... |
| Jan 9, 2023 | Impossible Foods hires chief demand officer to continue growth path | Dive Brief:
Impossible Foods named CPG veteran Sherene Jagla as its first chief demand officer, a unique position which will bring marketing, insights and product development teams together into one integrated team.
Jagla comes to Impossibl... |
| Dec 12, 2022 | How CitizenShipper Uses Community to Catapult Their Company Forward | The need for community is hardwired into the human psyche. It’s why most people enjoy spending time with others. Being part of a community fosters connections, builds a sense of belonging, and encourages customer loyalty.
Is it any wonder, ... |
| Dec 12, 2022 | The Purpose Of “Purpose” Is Brand And Business Growth. That’s It. | The Purpose of "Purpose" Is Growthgetty |
| Dec 8, 2022 | As Economic Reality Hits, Should Advertisers Call It Quits? | BERLIN, GERMANY - APRIL 04: In this photo illustration, A customer counts the money in her wallet in ... [+] a market on April 4, 2022 in Berlin, Germany. Inflation in Germany jumped to 7.3% in March, the highest rate in 40 years, mainly du... |
| Nov 22, 2022 | How CMOs Can Become Growth Partners And Value Creators | Leeya Hendricks is the Chief Marketing Officer at Delta Capita. |
| Aug 2, 2022 | How To Build A Brand In A Global Crisis | Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. |
| Jul 22, 2022 | Спасибо, Кэп: российский рейтинг потребительской уверенности продолжает падение | Российский Adindex и британский MarketingWeek сегодня в унисон написали о падении рейтинга потребительской уверенности. Российский снизился до показателей 2015 года, с –21% в первом квартале этого года до –31% во втором. Причём впервые нега... |
| May 31, 2022 | How To Build A B2B Client Advocacy Program | Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. |
| Apr 6, 2022 | War in Ukraine is driving up European prices—and consumer concern | The news: As war in Ukraine persists, consumer concerns over inflation grow across Europe and the UK. Consumer confidence is at an all-time low, and will take a while for retailers to rebuild in European markets.
More on this: For the past ... |
| Mar 5, 2022 | Why the future of the metaverse can only be decentralized | GamesBeat Summit 2022 returns with its largest event for leaders in gaming on April 26-28th. Reserve your spot here!
This article was contributed by Justin Sun, Permanent Representative of Grenada to the WTO and the founder of TRON
The race... |
| Mar 5, 2022 | Why the future of the metaverse can only be decentralized | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
This article was contributed by Justin Sun, Permanent Representative of Grenada to the WTO and the founder of TRON
The race to the meta... |
| Dec 14, 2021 | 7 Marketing Predictions For 2022 | Consumers need to have a seat at the table when brands make decisions about everything from campaign ... [+] concepts to product creation.getty |
| Nov 30, 2021 | The Future Of The Purpose-Driven Brand | Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. |
| Nov 26, 2021 | Weekly Wrap #76: Levelling up; Dropping bombs | Welcome to our Weekly Wrap, where we cut through the noise to bring you our favourite insights from the technology and startup world.
If you love the Weekly Wrap, please spread the word and help it grow:
Forward this to friends/colleagues b... |
| Nov 18, 2021 | YouGov : UK – Biggest Brand Movers – November 2021 | Brands dealing in moving pictures - whether on the big screen or small - are the flavour of the month. Two multiplex brands (Vue and Odeon) and two streaming services (My5 and Netflix) make it to the Biggest Brand Movers list in the United ... |
| Oct 30, 2021 | Facebook's problem isn't its brand - it's Mark Zuckerberg | Facebook is rebranding with the new corporate name "Meta."
The rebrand is to help the company focus on its metaverse ambitions, and not just social media.
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Facebook CEO Mark Zuckerberg could be the biggest threat to t... |
| Oct 15, 2021 | Meltwater B : 6 Tactics For Optimizing Customer Experience | Since the introduction of the internet and the rise of social media, enhancing the digital customer experience (CX) has become a differentiating factor and source of competitive advantage for organizations. Customer experience plays a criti... |
| Sep 14, 2021 | HubSpot : The Ultimate Guide to Podcast Advertising and Sponsorship | According to research by Podcast Insights, there are more than 2 million active podcasts and counting.
As a marketer for a small to mid-sized business, you might be interested in podcast sponsorship, but not know where to start. Mainly beca... |
| Aug 23, 2021 | John Lewis pins hopes on robo-advisor to mitigate brick-and-mortar losses | The news: The UK department store giant partnered with JPMorgan-owned robo-advisor Nutmeg to launch investing services, per AltFi.
Product zoom in: Nutmeg is powering the underlying infrastructure for John Lewis customers to access a junior... |
| Aug 4, 2021 | Sheakespeare on advertising: Monzo need to make noise to get a hearing | Monzo’s annual report revealed a £114m annual loss – one that, for the second year running, raises “material uncertainty” over its future – and that the bank is under investigation over possible breaches of anti-money laundering laws. So wh... |
| Jul 15, 2021 | CMOs need to get smart on price | Hello and welcome to Insider Advertising, a weekly newsletter where I break down the most important news and trends on Madison Avenue and beyond. I’m Lara O’Reilly, Insider’s media and advertising editor. If this was forwarded to you, sign ... |
| Jun 30, 2021 | Trans and non-binary representation is going mainstream in advertising, with brands like e.l.f. Beauty, Mastercard, and Starbucks on board | ‘s ‘True Name’ campaign Mastercard Brands are increasingly including LGBTQIA+ people in their ads. It’s the latest example of marketers tying themselves to societal causes. But there’s a risk if consumers think brands are capitalizing on ca... |
| Jun 4, 2021 | YOUGOV PLC
YouGov : EA Sports' Kiyan Prince tribute makes an impression on the public | EA Sports recently paid tribute to Kiyan Prince - a 15-year-old Queens Park Rangers academy player who was killed in 2006 after attempting to break up a fight at school. The games studio, in partnership with the Kiyan Prince Foundation, hon... |
| Feb 19, 2021 | Exclusive: Barclays pulls plug on flagship payments app Pingit | A decade since it launched, Barclays is retiring Pingit, its mobile payments app, sources close to the UK bank have told Sifted.
Staff were informed last week that Pingit will close its doors in the summer, having “run its course.”
It’s an ... |
| Feb 1, 2021 | Digital Marketing Trends To Watch In 2021 | James Blake is a Northern Ireland-born entrepreneur and founder/CEO at Vindicta Digital, a UK digital marketing agency founded in 2016. |
| Jan 31, 2021 | ASOS Topshop Takeover In The Bag? Sir Philip Green Will Have To Watch His Beloved Brand Come Of ‘Cyber’ Age From The Sidelines | Topshop takeover in the bag? ASOS social media team is currently in a public fight with rival Boohoo ... [+] about a pair of socks, but behind the scenes both organisations have brought a critical juncture in the evolvement in fast fashion ... |
| Jan 16, 2021 | ‘The founding mission is not to exist’: Stonewall FC, a pioneering LGBT+ soccer team has changed the sport for gay men, now it’s pushing to eradicate homophobia in football | Stonewall are the UK’s first ever gay men’s football club. Getty/Jordan Mansfield
Founded in 1991, Stonewall FC was the UK’s first ever gay men’s soccer club and is now the most successful in the world.
Club chairman Alexander Baker and fir... |
| Jan 15, 2021 | Salesforce com : PepsiCo Launched Two Consumer Ecommerce Sites in 30 Days — Here's What We Can Learn From It | [®Jamie Grill Atlas Stocksy United]
Jan 14, 20215 min read
This post is part of our Moment Makers series, which dives into how marketers use technology to build data-driven customer experiences that feel natural, relevant, and right on time... |
| Jan 15, 2021 | SALESFORCE.COM, INC.
Salesforce com : PepsiCo Launched Two Consumer Ecommerce Sites in 30 Days — Here's What We Can Learn From It | [®Jamie Grill Atlas Stocksy United]
Jan 14, 20215 min read
This post is part of our Moment Makers series, which dives into how marketers use technology to build data-driven customer experiences that feel natural, relevant, and right on time... |
| Nov 23, 2020 | 4 Covid Shopping Trends That Will Outlive The Pandemic | Employees disinfect shopping carts at an IKEA Khimki store amid the ongoing COVID-19 coronavirus ... [+] pandemic. Vladimir Gerdo/TASS (Photo by Vladimir Gerdo\TASS via Getty Images)Vladimir Gerdo/TASS |
| Nov 17, 2020 | The Problematic Fakery Of Lil Miquela Explained—An Exploration Of Virtual Influencers and Realness | She's in on it Lil Miquela via Instagram |
| Oct 15, 2020 | Encinitas Entrepreneur, Krishen Iyer, Explains How to Succeed as a Small Business Owner During Uncertain Times | Covid-19 has impacted all aspects of modern life. Since its initial outbreak, small businesses around the world have had to swiftly adapt to the ‘new normal’. While uncertain times are ahead, ensuring that your company survives and thrives ... |
| Sep 16, 2020 | Unilever’s sustainable sourcing supremo talks radical supply chain transparency | Transparency was already a high priority for consumers before the pandemic hit. Now, it’s even more critical with 81% of consumers recently deeming it “extremely important”, according to a report from the Food Marketing Institute and Label ... |
| Sep 15, 2020 | How Marketers Can Have a Great Voice in the C-Suite | Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs. Unilever CMO Keith Weed said, “I often joke with my CFO, he counts where the money’s going, I say where the money’s coming fr... |
| Sep 2, 2020 | In Marketing, A Strong Brand Is The Ultimate Influencer | As CMO, Liana helps to set Skillshare’s long-term strategy and oversees brand, acquisition, communications, partnerships and sales. |
| Sep 2, 2020 | Feeling The Pain Of Covid-19? Be Careful Of Counterfeiters When Turning To Social Media | (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images) SOPA Images/LightRocket via Getty Images |
| Aug 19, 2020 | Tristan Thomas, Monzo’s long-standing VP of Marketing, is departing the challenger bank | Tristan Thomas, Monzo’s long-standing VP of Marketing — who joined the challenger bank almost five years ago when it had less than 15 employees! — has announced internally that he is departing at the end of the year.
For the time being, his... |
| Jul 28, 2020 | Процессы стратегического планирования, новое поколение сотрудников и интроверты в мире PR | И еще немного о телевидении как маркетинговом канале.
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Коммуникационные тренды: взгляд из-за рубежа, 28.07.2020
Дайджест подготовлен iMARS Communications.
Как использовать процессы стратегического планиро... |
| Jul 9, 2020 | Игра брендов, сочетание креатива и аналитики и три способа использования видео для повышения эффективности PR | И еще немного о том, как технологии делают digital-маркетинг более захватывающим?
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Коммуникационные тренды: взгляд из-за рубежа, 09.07.2020
Дайджест подготовлен iMARS Communications.
Крупные бренды не должны иг... |
| Jun 26, 2020 | Can Bars and Restaurants Use Contactless Tech to Safely Reopen? | Countries around the globe have stuttered to a halt in a stop-and-start wave of pandemic lockdowns. Across the past two weeks, the US started reversing the process, reopening on a county-by-county basis with just as little oversight as it h... |
| Jun 22, 2020 | Как продвигать эффективно, пока другие только ловят нужную волну: советы ведущих зарубежных экспертов | Дайджест от агентства Pro-Vision Communications
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Pro-Vision Communications
После всплеска эмоций, который мы наблюдали на фоне раскручивания ситуации с BLM, зарубежные (и в первую очередь американские) маркетол... |
| Jun 12, 2020 | Optical Allyship Is Fake Support: 3 Ways Leaders Can Act With Real Impact | Young African American businessman pointing at whiteboard and explaining new project to his ... [+] colleagues.Getty |
| Jun 11, 2020 | В тренде: цифровые технологии, AL и другие инструменты для повышения эффективности продвижения | Дайджест от агентства Pro-Vision Communications
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Pro-Vision Communications
Похоже, пандемия COVID-19 стала настоящим двигателем внедрения инноваций в индустрии маркетинговых коммуникаций. И это уже не просто т... |
| Jun 3, 2020 | Cutting marketing in a crisis? Stop right now | It’s easy to see why some organisations are cutting marketing in line with dropping sales in this challenging period of COVID-19. But those organisations that ‘value’ a marketer’s role by tying outcomes only to sales, are making a huge mist... |
| May 23, 2020 | The lockdown has shown the fatal flaw in Deliveroo’s business | The coronavirus lockdown should have been a businesses bonanza for Deliveroo. Instead, it nearly collapsed.
In 2013, sceptics told Deliveroo founder Will Shu that his idea for an on-demand delivery company would never go. British people wo... |
| May 20, 2020 | Your Data-Driven Decisions Are Probably Wrong | Could you be drawing unsupported conclusions and making suboptimal business decisions because of your data? |
| May 7, 2020 | The Meatless Farm Drops Soy for Pea Protein, Launches TV Ad Campaign As Part of Growth Strategy | The Meatless Farm has replaced its soy in favour of pea protein in its vegan burgers and sausages, claiming it has a meatier taste than the previous recipe. The company also launches its first TV ad campaign called “Try it”, aiming to convi... |
| May 7, 2020 | The Meatless Farm Drops Soy for Pea Protein, Launches TV Ad Campaign As Part of Growth Strategy | ©The Meatless Farm Co.
The Meatless Farm has replaced its soy in favour of pea protein in its vegan burgers and sausages, claiming it has a meatier taste than the previous recipe. The company also launches its first TV ad campaign called “T... |
| May 4, 2020 | Alcohol brands move ad dollars away from billboards to delivery startups | The alcohol industry’s reliance on delivery has opened up a new route for marketing.
Alcohol brands’ ad dollars, typically poured into hospitality, live events and in-store rep tastings are at a halt. This is prompting brands to increase di... |
| May 4, 2020 | Alcohol brands move ad dollars away from billboards to delivery startups | An opportunity for timely messaging
In its latest earnings report, Jameson and Absolut’s parent company Pernod Ricard said it canceled promotional spending “where no longer relevant.” Similarly, Diageo announced in early April it stopped al... |
| Apr 6, 2020 | Конфиденциальность данных, запуск стартапа и маркетинговые компании во время COVID-19 | И еще немного об успехе приложения Nike.
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Коммуникационные тренды: взгляд из-за рубежа, 06.04.2020
Дайджест подготовлен iMARS Communications.
Безопасность данных – гарантия позитивного восприятия бренда
Утечки... |
| Apr 3, 2020 | Бренды на карантине: стратегии коммуникаций во время пандемии | 1 1 комментарий
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Пандемия коронавируса испытывает экономику на прочность. Сложившийся кризис требует от бизнеса переоценки приоритетов, а бренды вынуждены адаптироваться к стремительно меняющимся реалиям. Внезапно мы пр... |
| Mar 23, 2020 | Связь брендов с потребителями, маркетинг за пределами ТВ и digital-сложности сферы B2B | И еще немного о мощи Amazon и влиянии коронавируса на маркетинг.
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Коммуникационные тренды: взгляд из-за рубежа, 23.03.2020
Дайджест подготовлен iMARS Communications.
Люди действительно хотят, чтобы бренды были ближе... |
| Dec 26, 2019 | Лучшие кейсы эффективного маркетинга в Digital и PR: лайфхаки от ведущих специалистов | Дайджест подготовлен агентством Pro-Vision Communications
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Pro-Vision Communications
Конец декабря – это время прогнозов на следующий год. Сейчас своим мнением касаемо развития маркетинговых коммуникаций, Digi... |
| Dec 4, 2019 | Simple Branding Is Key for Complex Tech, Says Renegade’s Drew Neisser | Apple’s brand may be simple, cool, and cohesive, but it wasn’t always that way. In 1976, Apple’s first ad for the Apple 1 played up features like “16-Pin 4K RAM chips” and “a fast (1 kilobaud) cassette interface.”
Imagine trying to sell a M... |
| Nov 8, 2019 | Развитие туризма Вьетнама, инфлюенсер-маркетинг и ТВ как маркетинговый канал | И еще немного о персонализации и отношениях агентств и клиентов.
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Коммуникационные тренды: взгляд из-за рубежа, 08.11.2019
Дайджест подготовлен iMARS Communications.
Вьетнам ждет британских туристов
Вьетнам от... |
| Oct 31, 2019 | Героизм потребителей, отказ Asos от своего журнала и TikTok | И еще немного о цифровой трансформации маркетинга и голосовом поиске.
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Коммуникационные тренды: взгляд из-за рубежа, 31.10.2019
Дайджест подготовлен iMARS Communications.
Клиенты хотят быть главными героями
Идея о т... |
| Oct 2, 2019 | Эффективное использование бюджета на продвижение, эволюция Instagram и другие актуальные новости Digital и PR | Дайджест от агентства Pro-Vision Communications
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Pro-Vision Communications
Текущая подборка наглядно демонстриру... |
| Aug 15, 2019 | Amazon launches a new program to donate unsold products from third-party sellers to charity | Amazon will make it easier and more affordable for its third-party sellers to donate their unwanted excess inventory and returns, rather than having the items sent back or destroyed. The company on Wednesday announced the launch of a new pr... |
| May 14, 2019 | Amazon warehouses trash millions of unsold products, media reports say | Amazon warehouses in Britain and France routinely trash unsold products, with one facility reportedly sending 293,000 items to a local dump during a nine-month period.
Reporters posing as employees of the retailer secretly filmed workers lo... |
| May 3, 2019 | 5 Ways to Personalize Your Customer Experience With AI | When it comes to building customer relationships, nothing comes close to personalization. Eight in 10 consumers are more likely to purchase from brands that offer personalized experiences, Epsilon research shows. No wonder personalization i... |
| Mar 8, 2019 | How To Make Your Employer Brand Way More Appealing | Businesses have discovered the truth about branding: It has ramifications far beyond attracting consumers. In fact, developing a strong brand can help woo and retain talent looking for the perfect work-life culture fit. |
| Mar 3, 2019 | 4 lessons we learnt raising money for our VR adtech startup | The past few year have been tough for adtech companies. With growth and profits squeezed by the duopoly of Google-Facebook, and disappointing IPOs such as RocketFuel, Rubicon or Tremor Video, adtech fell out of VCs’ good books. On a similar... |
| Mar 3, 2019 | 4 lessons we learnt raising money for our VR adtech startup | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
The past few year have been tough for adtech comp... |
| Jan 14, 2019 | How Do You Determine Which Partners Will Fuel Your Success? | Most leaders have been bombarded by the idea that business partnerships are vital to their success. Partners can extend a company’s reach, add new audiences, enhance its value, expand its capabilities, and even boost its reputation by assoc... |
| Oct 8, 2018 | Daring, lion, race: How one startup is trying to simplify location | What3Words has divided the world into 57 trillion squares with a unique three-word address, giving four billion people an address and making sure pizzas can be delivered to even the most remote areas.
What do the words ‘daring’, ‘lion’ and... |
| Apr 19, 2018 | Cinema advertising: how brands can cut through the clutter | Cinema advertising: how brands can cut through the clutter
19-04-2018
As the old saying goes, timing is everything. This is especially true with marketing, but rarely are there opportunities for brands to have access to a consumer’s undivid... |
| Mar 21, 2018 | Instagram Launches Shoppable Posts in 8 New Countries | Instagram is planning to increase its share in the eCommerce segment by expanding its shopping feature abroad. Previously available only in the US, the Facebook-owned photo and video sharing app now allows shoppable posts for businesses loc... |
| Feb 12, 2018 | Unilever warns social media to clean up “toxic” content | Consumer goods giant Unilever, a maker of branded soaps, foodstuffs and personal care items and also one of the world’s biggest online advertisers, has fired a warning shot across the bows of social media giants by threatening to pull ads f... |
| Dec 28, 2017 | In 2018, Sports Can Build a Social Movement Better Than Politics
TakeAKnee emerged organically from NFL players, before growing into a social justice movement. Despite unfounded criticism that it was disrespectful to the flag (which was never the intention), NFL and the sports industry missed a ... | This is an opinion piece by Sebastian Buck, co-founder of enso , and Neill Duffy, CEO and founder of Purpose+Sport.
It’s no secret people around the world are concerned about the direction we’re heading. By one measure, a minority of people... |
| Nov 8, 2017 | Digital advertising is faltering — VR and blockchain can help | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
2017 hasn’t been a great year for advertising. A series of budget cuts, legal action and mounting suspicion about the metrics that form... |
| Nov 8, 2017 | Digital advertising is faltering — VR and blockchain can help | 2017 hasn’t been a great year for advertising. A series of budget cuts, legal action and mounting suspicion about the metrics that form the bedrock of digital models have served to reduce confidence in the industry as a whole.
However, this... |
| Jun 29, 2017 | Will a machine run your next ad campaign? | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Ready or not, the age of the machines has arrived... |
| Jun 28, 2017 | Market Research Startups Attract Funding, But Investor Interest May Have Already Peaked | 2 Shares Email Facebook Twitter LinkedIn
Today, decisions by marketers are informed by tech’s (second) favorite currency: data. But even with data, marketing efforts are difficult to measure, even while marketers face increasing pressure to... |
| Jun 28, 2017 | Market Research Startups Attract Funding, But Investor Interest May Have Already Peaked | 3 Shares Email Facebook Twitter LinkedIn
Today, decisions by marketers are informed by tech’s (second) favorite currency: data. But even with data, marketing efforts are difficult to measure, even while marketers face increasing pressure to... |
| Nov 6, 2016 | 5 ways humanitarian bots can save the world | Fifteen-year-old Sarafina, a female student in the capital city of Liberia, had a distressing problem at school: Her math teacher refused to give her a report card unless she had sex with him.
Every day at school, he would request sexual fa... |
| Nov 1, 2016 | Why Marketers Should Take Notice of Amazon and Google Connected Home Launches | Why Marketers Should Take Notice of Amazon and Google Connected Home Launches
Ava Mutchler on November 1, 2016 at 3:48 pm
Jonathan Bacon of Marketing Week believes the recent launch of the Amazon Echo in the UK and Google’s unveiling of Goo... |
| Oct 15, 2016 | 5 tech innovations I want to see in marketing | For marketers, innovation can bring about impressive opportunities (like the rise of social media), or throw up obstacles that force them to redirect and rewrite the gameplan (like ad blockers).
The World Wide Web went live in 1991. Smartph... |
| Oct 15, 2016 | 5 tech innovations I want to see in marketing | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
For marketers, innovation can bring about impress... |
