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| May 2, 2025 | The Power Shift: How Clearpoint Agency's New VP is Reshaping PR Strategies | In the fast-paced world of public relations, change is the only constant. Clearpoint Agency, a women-owned PR firm with a reputation for excellence, has made a significant move by appointing Hilary McCarthy as Vice President. This decision ... |
| Apr 29, 2025 | Clearpoint Agency Announces Appointment of Vice President | Clearpoint Agency, a women-owned, award-winning PR firm with offices in the San Diego and Boston areas, announced that it has appointed Hilary McCarthy as Vice President.
Hilary McCarthy is the current Public Relations and Content Director ... |
| Feb 18, 2025 | This Is the Real Reason Most Rebrands Fail to Drive Real Change Businesses often have difficulty seeing positive returns from their rebrand efforts because of one particular reason. However, those that take proactive steps before rebranding can close the necessary gaps and prompt real change. | A corporate rebrand might seem like a natural way to freshen up your company's image or redefine your market positioning. But rebranding can be a risky decision, especially if your business has an employee experience gap.
An employee experi... |
| Sep 19, 2024 | Litmus Announces Speakers for Litmus Live 2024 | Litmus, a leader in email marketing, unveils Litmus Live 2024, its premier conference for all marketers, from CMOs, VPs and directors to email marketers, strategists, copywriters, designers and developers. The eleventh annual event, sponsor... |
| Jun 25, 2024 | Take This Radical Approach to Customer Retention to Boost Employee Morale — And Your Profit Customer retention has never been more important to an organization's bottom line, but achieving it means doubling down on the connection between employees and customers. Here's why it works, and how to g ...... | There are few guarantees in business, but this one is certain: If you don't keep customers, you won't have a business for long. Yet, at a time when most companies are desperately trying to maintain customer loyalty (retention is more profit... |
| Mar 20, 2024 | Acoustic Announces Global Acoustic Connect(SM) Momentum, Increased Talent Investments as Demand for Real-Time Customer Engagement Rises | As Acoustic Connect℠ gains traction, Acoustic unveils global hiring initiatives and expanded leadership bench to empower customer success and product innovation
CONWAY, Ark., March 20, 2024 /PRNewswire/ -- Acoustic, a global marketing and c... |
| Oct 24, 2022 | Can Twitter Survive Elon Musk? | The specter of Elon Musk hangs over TwitterGetty Images |
| Sep 14, 2022 | Building The Dream Team: 6 Tips For Securing Top Tech Talent | Max Nirenberg, Chief Revenue Officer and Managing Director for North America, Commit USA. |
| Aug 11, 2022 | Jeeng’s New Ad Renderer Lets Publishers Run Native Email Ad Campaigns through GAM & Deliver Flawless Native Styling in Half the Time | Jeeng Renderer automatically renders native ads straight from your GAM account. The ads blend in with editorial and you get direct performance reports within GAM to share with advertisers. That makes it faster, easier and more effective, sa... |
| Mar 4, 2022 | B2B Video Marketing Strategy Using These Storytelling Techniques | Plenty of marketers are jumping on the B2B video marketing bandwagon, leading it to become just as saturated as any other type of content. While we have numerous channels to post videos – TikTok, Facebook, Instagram, brand websites, YouTube... |
| Jan 12, 2022 | Second Nature raises $12.5M to coach salespeople with AI-powered avatars | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
As remote and hybrid work becomes commonplace, co... |
| Jan 12, 2022 | Second Nature raises $12.5M to coach salespeople with AI-powered avatars | Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022. Learn more
As remote and hybrid work becomes commonplace, companies are investigating ways to train sales... |
| Nov 19, 2021 | Deprecating the cookie: The impact of eliminating third-party identifiers | Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022. Learn more
This article was contributed by Josh Perlstein, Chief Executive Officer of Response Media
The ... |
| Nov 19, 2021 | Deprecating the cookie: The impact of eliminating third-party identifiers | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
This article was contributed by Josh Perlstein, C... |
| Nov 15, 2021 | HubSpot : 12 Tactics for Better Sales Forecasting | Sales forecasting is a necessary - occasionally painful - part of preparing for the upcoming fiscal year and managing sales goals along the way. Since leaders can't use a crystal ball to predict the future, they are left analyzing quantitat... |
| Sep 10, 2021 | MarketingProfs to Provide Free Mindfulness Sessions to Help Marketers Reconnect and Manage Stress Levels | Relax, Release, Realign We’re in the middle of the Great Resignation and it’s our job, as leaders in the marketing industry, to ensure that our community feels safe, confident, and secure.
SANTA BARBARA, Calif. (PRWEB) September 10, 2021
Ma... |
| Jul 14, 2021 | Every Content Marketer Should Use These 9 Tools | July 14, 2021 8 min read
Opinions expressed by Entrepreneur contributors are their own.
Sixty-five percent of total ecommerce sessions were generated through search in 2019, and the global ecommerce market is projected to produce $4.89 tril... |
| May 19, 2021 | Conversica Alternatives - What Are the Best Lead Nurturing Tools Out There? | Ernest Hamilton, Tech Times 19 May 2021, 02:05 pm
(Photo : Conversica Alternatives - what are the best lead nurturing tools out there)
For any company, the success of a marketing campaign is measured in the number of leads it produces but a... |
| Nov 22, 2020 | How To Turn Your Hobby Into A Successful Career | getty |
| Nov 13, 2020 | 4 Things Your Marketing Team Knows That Can Help You Close More Business | November 13, 2020 6 min read
Opinions expressed by Entrepreneur contributors are their own.
In-person events have traditionally been sales teams' bread and butter — the perfect opportunity to shake hands and close deals. But the current hea... |
| Sep 3, 2020 | Social Media и контент-тренды мировых брендов, как люди используют Google, блокировщики рекламы теряют популярность | Интересные исследования индустрии - в обзоре КРОС "Пульс и ландшафт отрасли". Обзор подготовлен за период с 21 по 27 августа 2020.
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Initiative: доля российских рекламодателей в оте... |
| Jul 16, 2020 | 21 Ways To Remotely Network In B2B | Remote networking is now a necessity instead of a nice-to-have.Getty |
| Jul 5, 2020 | 6 маркетинговых навыков в новом десятилетии l Как оставаться актуальными
#1 Сторителлинг
#2 Аналитика данных
#3 Дизайн
#4 Технологии
#5 Знание отрасли
#6 Бюджетирование и стратегическое планирование... | Последние отчеты показали, что многие компании планируют переоценить свои бюджеты и сделать акцент на устранение непрофильного маркетинга. В этом заложено ключевое понятие, которым будет руководствоваться маркетинг в эпоху после пандемии – ... |
| Feb 27, 2020 | Ribbon Health raises $10.25M to provide more accurate and useful healthcare data | The company added a16z General Partner Julie Yoo to its board of directors
There's more data being generated right now than ever before in history; in healthcare, for example, there’s 2.5 quintillion bytes of data being created daily. But j... |
| May 15, 2019 | Pizza Hut Turns To Pop Culture, Influencers To Connect With Customers | The Pizza Hut Lounge at Comic-Con International. Credit: Pizza Hut |
| May 9, 2019 | New privacy regulations mean your company needs better data management now | Do you know how every company you interact with uses your private data? Consider this: In December 2018, The New York Times revealed that tech and marketing companies use seemingly innocuous apps to gain access to users’ locations -- someti... |
| Jan 25, 2019 | How big data is improving patient outcomes | Some of the most important data is coming from claims and EHRs, and new sources like wearables
The era of big data in healthcare is still relatively new; it was only in 2009 that President Obama signed the American Recovery and Reinvestment... |
| Jan 22, 2019 | Barcelona Startup News January 21 2019 – Barcinno | Hello and happy Monday! I hope you had a relaxing weekend.
Before tapping into the latest news, I’d like to introduce a brand new project called Talent Pill – a free weekly newsletter that sends two high-performing candidates right to your... |
| Jun 14, 2018 | In a High-Tech World, Do Businesses Overlook the Value of Heritage? | “Authenticity” has likely been mentioned more than once in any modern company boardroom. And for good reason: A 2017 study from Cohn & Wolfe revealed that 91 percent of consumers reward “authentic” companies for their behavior, purchasi... |
| Mar 5, 2018 | Think Tank: Hourly Worker, Brand Warrior, the New Battle for Frontline Talent | It’s the dawn of a new employment era. After years of viewing frontline employees as a cost center, retailers now increasingly recognize them as critical brand ambassadors in the dog-eat-dog battle for customer loyalty. With an economy at f... |
| Apr 24, 2017 | At Facebook, Math Drives Marketing -- But Data Intelligence Reigns | |
| Apr 18, 2017 | 6 Ways Artificial Intelligence Will Bolster Sales in the Near Future | Despite being in development for decades, artificial intelligence (AI) has made leaps and bounds in the past several years, largely thanks to the availability of mass amounts of data and cheap computing power. While data is a good thing for... |
| Oct 13, 2016 | How To Choose A Content Marketing Agency | |
| Aug 21, 2016 | Why Marvel and other entertainment companies are focusing on loyalty | Marvel has unveiled a new superhero — one with superpowers that are anything but traditional. At San Diego Comic-Con, the movie, video game, and comic book franchise launched into the realm of multichannel loyalty marketing with the introdu... |
| Aug 21, 2016 | Why Marvel and other entertainment companies are focusing on loyalty | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Marvel has unveiled a new superhero — one with su... |
| Jul 13, 2016 | What You Need to Know to Improve Your Content Marketing | July 13, 2016 5 min read
Opinions expressed by Entrepreneur contributors are their own.
Should your business’s marketing strategy include content marketing? As you might expect, it depends. But know this, if you're not using content marketi... |
| Jul 7, 2016 | 7 Surprising Reasons to Extend Your Sales Cycle | July 7, 2016 4 min read
Opinions expressed by Entrepreneur contributors are their own.
The B2B sales cycle is changing, and among certain buyers it is getting longer by the day. This can be partially attributed to prospects having access to... |
| May 2, 2016 | 5 Steps To Improve Your Content Marketing Strategy | Every day, 2.73 million blog posts are written and published. While content marketing is still the industry’s top buzzword, getting your content discovered gets tougher and tougher every day. Writing an epic post, hitting “publish” and post... |
| Apr 3, 2016 | 5 Effective Strategies for Startups to Grow Their Email Lists | Email marketing has been dead many times, so many people say. Yet it remains the oldest and most effective technique to speak directly to your customers. Studies reveal that it has one of the highest ROI in marketing. As a startup, your pri... |
| Feb 8, 2016 | Infographic Gives Marketers Some Stats on Snapchat | Everybody knows that Snapchat has become incredibly popular over the past couple of years, but many marketers are still new to it if they’ve even set foot in the waters at all.
MarketingProfs has a new infographic utilizing data from NewsCr... |
| Dec 17, 2015 | How Triggered Emails Will Help Increase Holiday Sales | The holidays are upon us, and all the digital retailers are relying on email marketing to establish connections with their clients. They are hiring the sharpest copywriters and marketers to design and plan their email marketing campaigns. H... |
| Oct 18, 2015 | 5 Ways Trade Shows Can Be Leveraged For Employment | For most people, trade shows are the place to go to discover new products and generate sales/leads for their business. Trade shows offer the chance to market to a targeted audience. They are also a great way to discover new job opportunitie... |
| Oct 18, 2015 | Machine learning enters the SEO world | For years, the search engine optimization industry has been dominated by Google’s algorithm update. Each time marketers would hear a term like Panda, Pigeon or “Mobilegeddon“, they knew exactly what it meant: a thorough audit of their curre... |
| Oct 18, 2015 | Machine learning enters the SEO world | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
For years, the search engine optimization industr... |
| Sep 21, 2015 | Can Instagram Improve Your Email Marketing? | Instagram has garnered a lot of buzz as a marketing channel over the past couple years, and that buzz is only on the rise thanks to new ad capabilities. What you may not have considered, however, is how Instagram content actually improve yo... |
| Sep 2, 2015 | Marketing Clouds and Video: A relationship just beginning to bloom | John Koetsier’s recent report, “Marketing Clouds: How the best companies are winning via marketing technology,” was full of great insights into where marketing clouds are headed. It also found that marketing cloud users have barely scratche... |
| Sep 2, 2015 | Marketing Clouds and Video: A relationship just beginning to bloom | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
John Koetsier’s recent report, “Marketing Clouds: How the best companies are winning via marketing technology,” was full of great insig... |
| Aug 18, 2015 | Another Infographic Takes A Crack At The ‘Science’ Of Instagram | A couple months ago, we looked at an infographic that took on the “science of brands on Instagram,” which quite a few marketers seemed to enjoy.
MarketingProfs is now pointing to another interesting one from “social media scientist” Dan Zar... |
| Aug 12, 2015 | 3 Effective Strategies to Grow your Subscriber List | According to MarketingProfs the email marketing average ROI is $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17). Compared to the fast fleeting tweets and Facebook posts that can be buried in over-saturated user... |
| Aug 10, 2015 | Infographic Looks At The Science Of Native Ads | Native advertising is big business, and it’s only going to grow. By billions and billions.
A recent study from BI Intelligence projects spending on native ads to reach $7.9 billion this year and grow to $21 billion in 2018.
In late 2013, th... |
| Jul 24, 2015 | Phil Reardon – Founder of Schoolzine | website twitter facebook LinkedIn
Phil Reardon, CEO and founder of Schoolzine, considers himself to be one of those people lucky enough to combine their passion with their work. Phil’s long-term commitment to improving communication in educ... |
| Jul 23, 2015 | What Startups Can Learn From Jet.com’s Awesome Video | This post appears courtesy of the Ferenstein Wire, a syndicated news service. Publishing partners may edit posts. For inquiries, please email author and publisher Gregory Ferenstein.
I didn’t expect to spend 5 minutes watching a commercial ... |
| Jul 13, 2015 | Infographic Looks At The State Of B2B Product Marketing in 2015 | Kapost, the company behind the marketing content engine of the same name, recently released an ebook called The Blueprint of Modern Product Launch Marketing looking at how to “make a splash” when launching a product.
In marketing that, the ... |
| Jun 29, 2015 | The Latest Big Data Innovation Is Consumer Empowerment | Kevin Petrie Contributor
Kevin Petrie is the technology evangelist at Attunity
Digital privacy is on the ropes, and public cynicism is running high. But there are glimmers of innovation in what could be a new phase for Big Data: empowering ... |
| Jun 25, 2015 | How to answer a CMO’s most challenging question | This sponsored post is produced by Klipfolio.
Despite what marketing outsiders think, the most challenging question a CMO has isn’t what color palette should be used for the new campaign (although that is a brutal question). No, the most ch... |
| May 5, 2015 | Nine business podcasts you should be listening to | Finally it seems the podcast’s time has come. Podcasts have been around for a while now but recently more and more people are turning to the medium.
This is largely thanks to in-car technology that makes on-demand listening easy; the podcas... |
| Apr 14, 2015 | 3 Ways to Growth Hack Your Content Marketing with Video | Growth-hacking is the “lean startup” term coined by Sean Ellis for using conversion marketing tactics like content marketing, A/B testing, and analytics to grow a company quickly and efficiently. This strategy has helped many companies acce... |
| Jan 12, 2015 | What Not To Do In Mobile Email Marketing | For better or worse, mobile is increasingly the way people are accessing their inboxes and receiving (or deleting) emails. This presents both opportunities and challenges for marketers.
We recently explored some things to consider to improv... |
| Jan 12, 2015 | How regular companies can gain a competitive advantage with marketing technology | When a new, superior technology or process comes along, early adopters often gain an outsized competitive advantage that isn’t available later.
The introduction of the moving assembly line by the Ford Motor Company reduced the time it took ... |
| Jan 12, 2015 | How regular companies can gain a competitive advantage with marketing technology | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
When a new, superior technology or process comes ... |
| Oct 26, 2014 | How Mobile Technology Has Revolutionized Small Business | Don’t look now, but mobile technology is leveling the playing field for American firms. Technologies and capabilities that were once reserved for the upper echelon of the Fortune 500 can now fit comfortably in the palm of almost anyone’s ha... |
| Mar 31, 2014 | Report: Content Sharing Circles Have Big Impact On B2B Vendor Selection | The Chief Marketing Officer (CMO) Council and NetLine Corporation recently put out a report (via MarketingProfs) finding that customer content sharing circles strongly impact pre-sale vendor selection. More and more, “insight-hungry” busine... |
| Nov 20, 2013 | How to Make Your Mobile App Stand Out in the Ever-Expanding App Market | November 20, 2013 12 min read This story originally appeared on KISSmetrics
You came up with a great idea, figured out your niche, hired developers and designers, and created your mobile app. However, the development and implementation are ... |
| Jun 6, 2012 | People Are Facebook’ing-and-Buying More Than Ever, Even If They Don’t Realize It | A thin Reuters survey says 34% of people THINK they’re using Facebook less than six months ago, but Nielsen DATA shows usage is up 18 minutes to seven hours nine minutes per month per user in that time span. Meanwhile, Reuters says four out... |
| Mar 17, 2012 | Why Mobile Operators Are Becoming Mad Men | Editor’s note: Rich LeFurgy is a general partner at Archer Advisors. LeFurgy was Founding Chairman of the IAB and sfBIG, a Venture Capitalist (WaldenVC), head of ad sales at Starwave (ESPN.com) and the Walt Disney Internet Group. Follow him... |
| Jan 30, 2012 | BlueGlass Interactive Acquires Digital Agency Voltier Digital | Internet marketing agency BlueGlass Interactive has just acquired Voltier Digital, a digital agency specializing in content marketing, infographic creation and data visualization. Voltier, whose clients include eBay, CEO.com, Fanhattan, Wel... |
| Sep 28, 2011 | Social Media Grocery Hall of Shame and Fame | When was the last time your food tweeted you? In the case of many well-known food brands, an embarrassingly long time ago, as Chris Brogan found out in a post today. He researched food-related Twitter accounts and commented on those that we... |
| May 12, 2011 | Polaris Ventures Made No Return on Dogpatch Labs New York’s First Exit | Matt Meeker, entrepreneur-in-residence and start-up liaison at Dogpatch Labs.
The sunny Polaris Ventures-sponsored Dogpatch Labs space is a mystery! Start-ups hand-picked by Polaris Ventures and entrepreneur-in-residence Matt Meeker get to ... |
| Dec 10, 2009 | 10 Ways Social Media Will Change In 2010 | This time last year, I wrote about the 10 ways social media will change 2009, and while all predictions have materialized or are on their way, it has only become clear in recent months how significant of a change we’ve seen this year. 2009 ... |
| Sep 30, 2003 | How To Profit Off The Internet Generation | Steve Hurcombe writes in with a link to an article by Dana Blankenhorn pointing out that the internet generation is defining how the internet works and how to make money online, and includes the quote: “The reason you can’t stop file-tradin... |
| Nov 8, 2001 | It's Time For UCommerce (Or Maybe Not) | A good article trashing a recent Accenture report saying that mobile commerce will soon be called “uCommerce” for “ubiquitous commerce”. The article takes issue with many of the points in the report. The main point being that it’s unclear t... |
| Oct 25, 2001 | Forget First Mover Advantage | Remember when every VC would talk about the importance of “first mover advantage”. Turns out all that stuff is a myth – though most of us realize that now (in hindsight). Most successful companies are latecomers to their market, but they ta... |
| Sep 5, 2001 | Don't Trust Analysts About Website ROI | Well, this won’t come as much of a surprise to readers of Techdirt who have seen us point out the sillyness behind many analyst reports before. Here is a good article talking about two recent analyst reports that try to explain why most ret... |
| Think Tank: Hourly Worker, Brand Warrior, the New Battle for Frontline Talent | It’s the dawn of a new employment era. After years of viewing frontline employees as a cost center, retailers now increasingly recognize them as critical brand ambassadors in the dog-eat-dog battle for customer loyalty. With an economy at f... |
| This jewelry company wants to pay you $1,000 to watch the 10 greatest baseball movies of all time | It's October, which means there's a chill in the air and the MLB playoffs are back in full swing. And if you're lucky, you might win $1,000 just by getting into that baseball spirit
Jewelry retailer Shane Co. is offering $1,000 to "the... |
