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| Aug 21, 2015 | Cynicism about mobile advertising is greatly misplaced | Every now and then, I see an article in the media that is sceptical about the future of mobile advertising – the kind of ad you see when you open an app on your smartphone and there’s either a discount coupon at the center of the screen or ... |
| Jan 28, 2015 | Walmart And Sears Among Top Retail Stores On Facebook, Research Says | New Searchmetrics study analyzes Retail Stores’ Facebook Likes, comments and shares during the 2014 holiday shopping season
San Mateo – January 28, 2015 - Sears.com was the most popular US department store website and Walmart.com was the mo... |
| Dec 14, 2014 | Why Your Own Internal Business Apps Can Boost Productivity | When a lot of businesses think about getting their own mobile apps made, they often consider this as a means of customer engagement. Apps can be very effective marketing tools, and can also allow your customers access to your services on-th... |
| Jul 3, 2014 | Make your Fourth of July weekend great with these apps | Find the best beach, learn to BBQ and make your own fireworks!
I don't know why, but this year the he Fourth of July just feels more special than it usually does. I can't put my finger on it... oh, right! It's on a Friday, which means we al... |
| Jun 9, 2014 | 10 mobile stats every marketer should know | This sponsored post is produced by Gigya.
For many, smartphones and tablets have become so integral to everyday life that “mobile” is no longer considered a separate entity from the rest of one’s marketing strategy. In this vein, mobile and... |
| Apr 9, 2014 | Facebook overhauls desktop ads: fewer but larger | Facebook changes desktop ads to be more consistent with those in News Feed
I've been using Facebook for 10 years now (has it really been that long? Ugh, I'm getting old!) and I can say definitely that I have never, not one time, ever clicke... |
| Aug 7, 2012 | Куда ведет Google Fiber? | Anonymous 7 августа 2012, 13:04 Куда ведет Google Fiber?
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| Jul 11, 2012 | Facebook, please don’t become MySpace (and put too many ads on each page) | Remember when Facebook only showed three ads on each page? And when the company moved to four in 2010? More recently, the company has been at six, and I’m currently seeing seven, but Facebook is now testing up to 10 ads per page … and I’m t... |
| Jul 11, 2012 | Facebook, please don’t become MySpace (and put too many ads on each page) | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Remember when Facebook only showed three ads on e... |
| May 23, 2012 | Oracle gains stake in social CRM with $300 million Vitrue buy | A day after competitor SAP acquired Ariba to bolster its cloud portfolio, Oracle announced a significant buy of its own, acquiring cloud-based social, marketing company Vitrue on Wednesday. Terms of the deal were not disclosed, although Tec... |
| Apr 26, 2012 | The New York Ad-Tech Company That’s Growing at 150 Percent | Mr. O'Kelley. (Businessweek)
Earlier today we told you about Moat, an advertising analytics/magic startup that will measure consumer response to an ad. Moat comes from some of the team behind Right Media, the advertising marketplace aquired... |
| Aug 31, 2011 | BEST OF THE WEB: The smartest people in tech you’ve never heard of | There’s no doubt that Silicon Valley is filled to overflowing with tens of thousands of intelligent men and women. Whether they’re part of a giant corporation like Apple or Google, or starting up their own companies attempting to take on es... |
| Aug 30, 2011 | Something's Happening Here | In the past week, the daily visitors at AVC have gone from an average of 10k per day to over 20k per day.
While this influx of new visitors is welcome (welcome everyone!), it is also unnerving. Where is it coming from?
Well the answer to th... |
| Apr 11, 2011 | Twitter Location, Which is a Mess, Expands Trend Detection to 70 New Places | Twitter announced this afternoon that the Local Trends feature it announced in 41 cities and countries in January, 2010 has now expanded to 70 more places. Trending local topics are an easy way to discover people and conversations outside y... |
| Mar 11, 2011 | After Amazon, Masterobjects Takes Google To Court Over Instant Search Patent | Yesterday, I broke the story of a small search software outlet named Masterobjects taking on Amazon.com in a notable patent infringement lawsuit.
The patent-in-suit, US patent no. 7,752,326, describes a method to immediately start showing s... |
| Nov 30, 2010 | Google denies charges of antitrust violations | The European Union opened the investigation on Tuesday
Google has been in some hot water recently over privacy issues regarding Google Street View in several European countries, but now it’s facing an even bigger challenge: the European Com... |
| Oct 23, 2010 | In The Fight Against Apple's iAds, Google Plays The Cross-Platform Card | While there are many players in the mobile advertising market, there’s no doubt that there’s a little bit of a rivalry between Google’s ad network AdMob and Apple’s new foray into mobile ads, iAd. Some say iAd is taking some of AdMob’s shar... |
| Sep 28, 2010 | Barcode Scanning for Points and Prizes with CheckPoints | If you can believe it, a company called CheckPoints has just come up with yet another twist on how “check-in” location-based services applications should work. With its new smartphone application, consumers are rewarded for scanning the bar... |
| Aug 2, 2010 | Summer reading (and year-round blogs) | What to read when you put down those Stieg Larsson novels
It’s summer and I understand everywhere else in the United States, it’s hot. In San Francisco, we’ve endured day after day of thick fog (during my run through Golden Gate Park the ot... |
| Jul 6, 2010 | Wall Street Journal Throws A Softball To MySpace | I’m sort of scratching my head at the Wall Street Journal’s article (mostly behind a paywall) that MySpace is in negotiations over some kind of new search advertising deal.
“News Corp. is in discussions with Google Inc., Microsoft Corp. and... |
| Apr 20, 2010 | Measuring The Value Of Social Media Advertising | Nielsen and Facebook recently joined forces to develop ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from social media advertising.
Perhaps unsurprisingly, immediately after the two compani... |
| Feb 25, 2010 | Trackur Launches Free Version Of Its Social Media Monitoring Tool | Trackur, a bootstrapped startup founded by Internet marketing consultant and writer Andy Beal, up until now offered only paid versions of its online reputation management and social media monitoring tools, albeit with free trial periods.
To... |
| Feb 8, 2010 | Facebook Sends Lots Of Traffic To News Sites… Will They Start Demanding To Be Paid? | With a new report coming out suggesting that Facebook sends more traffic to news sites than Google News, folks like Mathew Ingram are asking if Rupert Murdoch, the AP and others will be complaining about Facebook “stealing” their traffic an... |
| Oct 20, 2009 | With Fresh Funding And A Hollywood PR Firm, Will Ad.ly Define Twitter Advertising? | I’m still not sure if the Twitter stream is the right place to be for advertising, but with the way the company set out to make it easy for developers to build upon their platform with open APIs, it’s no wonder so many ad networks have spru... |
| Sep 4, 2009 | Fox to muck up Glee tonight with Twitter like it did last night with Fringe | Did you happen to catch Fringe last night? Apparently – I missed it – Fox decided that it would be hip to superimpose a Twitter feed on top of the picture. Well, the Internet has spoken and no one likes it. Oh, and it’s going to happen agai... |
| Aug 14, 2009 | AP Almost Gets Something Right… But Then Gets It Wrong | Zachary Seward over at the Nieman Lab is revealing more of the AP’s “top secret” plan to figure out this darn web thing. Following the plan to hold back some content from its members, the latest installment is focused on trying to attack Wi... |
| Jul 2, 2009 | How FriendFeed Could Become the Ultimate Social Media Tracking Service | FriendFeed, the multi-network activity aggregator co-founded by Gmail creator Paul Buchheit, announced today that it has entered the crowded field of real time search. FriendFeed was already the best way to learn what early adopter social m... |
| Jun 22, 2009 | FTC Plans to Regulate Blogger Freebies | According to a report by the Associated Press, the Federal Trade Commission (FTC) is considering to monitor blogs for undisclosed sponsored blog posts. According to the FTC, bloggers who don’t disclose that they received freebies once these... |
| May 13, 2009 | Hitwise: Paid Search Traffic Takes a Hit During Recession | According to the latest data from Hitwise, paid search traffic has taken a major hit in the last year. While, according to Hitwise, about 9.84% of the search engine traffic it registered in April 2008 came from paid clicks, in the four week... |
| Mar 11, 2009 | Google's new interest-based ads look less like 'Big Brother' than 'big bother' | This morning, Google's initial experiment with so-called behavioral advertising officially emerges from beta. The company's categorical system for targeting users' interests is now officially under way, with tracking of responses to ads now... |
| Jan 26, 2009 | Recession Is The Competitor Google Needs? | Rob Hof points us to an interesting idea proposed by Andy Beal: that while competition from Microsoft and Yahoo wasn’t putting very much pressure on Google to keep innovating in ways to keep users happy, the worldwide financial recession is... |
| Jan 19, 2009 | Google Drive Rumors Flare Up Again | For years people have speculated that Google would use some of its incredible capacity to offer dedicated online data storage, something like a “Google Drive.” Hints that such a project is in the works have popped up time and again, but som... |
| Nov 17, 2008 | Motrin screws up in Tweet-land | This is a little off-topic for CG at least, but I’m actually amazed at the audacity of Motrin in drumming up their little social networking play aimed at Mommy bloggers. The video itself looks like they took something from column A that cou... |
| Oct 13, 2008 | Dear Newspapers: Locking Up Archives Shrinks Your Business | Plenty of folks have pointed this out for years, but newspapers that try to lock up their back archives and charge for viewing those articles are very likely hurting their bottom line more than helping it. That’s because those archives are ... |
| Sep 25, 2008 | Ad spend declines for first half of year, digital growth slows | Advertising spend works as a bit of the canary in the coal mine in a lagging economy. When the market constricts, one of the first things to go is the ad budget. News showing a decline in overall ad spend for the first half of the year shou... |
| Aug 10, 2008 | Vote For SXSW Panels | South By Southwest (SXSW) is the one conference I consistently hear great things about. I have never been because it comes at a particularly difficult time of the year for me, right as our family is getting ready to go on our kid’s spring b... |
| May 19, 2008 | Is Twitter about to hit the big time? | Twitter – a social network that allows users to post short messages to their online friends by SMS or instant messenger – could be about to hit the web 2.0 mainstream, new usage data suggests.
According to web analytics firm Compete, Twitte... |
| Jan 30, 2008 | Roundup: Return of the Gphone rumor, Current TV not so profitable after all, and more | 1) Gphone rumors return, this time implicating Dell
2) Profitable Current TV not so profitable after all
3) WSJ and Facebook cross the age boundary
4) Clearwire / Sprint WiMAX deal could return
5) Visible Path acquired by Hoover’s
6) BigSwe... |
| Jan 29, 2008 | Google’s next steps in television and print advertising | Google‘s New York office gave a presentation last night that included two new ways for television broadcasters and print publishers to potentially make money — and two new ways for Google to get a more granular window into how people consum... |
| Dec 17, 2007 | Google’s social network: Creepy more than social | Search engine leader Google has started offering a universal profile for any user of Google products, in its latest effort to become a social network.
However, the move is risky because the feature tries to define who your friends are for y... |
| Nov 19, 2007 | AT&T buys pay-per-call company, Ingenio | updated
AT&T has agreed to acquire privately held Ingenio, a provider of so-called “pay-per-call” technology, for an undisclosed amount.
Ingenio lets businesses bill clients when they call for information, instruction or other education... |
| Nov 12, 2007 | An Ad Network Powered By Martha Stewart | America’s favorite white collar criminal homemaker Martha Stewart has launched her own online advertising network.
Martha’s Circle is “a collection of exceptional lifestyle sites and blogs handpicked by Martha’s editors” with the obvious fo... |
| Oct 11, 2007 | There's More To The FaceBook Traffic Story | Om Malik says Facebook traffic is tanking, based on the September Comscore data which shows a 9.3% decline in uniques v. steady uniques at MySpace.
There’s a problem though – he’s showing unique visitor data but talking about traffic. The C... |
| Sep 19, 2007 | More Google Ad News: Gadget Ads | Google announced the limited release of their new Gadget Ads program, which they tout as “mini versions of your website in any AdSense ad size.” The rich media ads combine “data feeds, maps, images, audio, video, Flash, HTML or JavaScript i... |
| Sep 18, 2007 | Roundup: Lot’s going on, here’s a summary | Here’s the latest action:
Valley pariah Bill Lerach is going to jail — The lawyer, loathed in Silicon Valley for bringing groundless class-action lawsuits against tech companies, has plead guilty to one count of conspiracy, according to the... |
| Aug 28, 2007 | The Age Of Good Enough Technologies: Redundancy Getting Distributed To The Edge | Following the Skype outage last week and the big SF data center outage last month, Business Week is exploring the fact that today’s technology is often at the “good enough” level, rather than being designed to withstand a nuclear attack. We... |
| Aug 21, 2007 | YouTube Launches New Video Advertising Format | I’m not all that excited about watching 15 to 30 second pre-roll ads attached to videos. I understand that it’s a necessary evil and that advertising pays the bills and keeps the videos free, but it’s still somewhat annoying. YouTube feels ... |
| May 30, 2007 | Soft Launch For Google Audio Ads | We are getting reports from advertisers that Google Audio Ads have been added as an option to their Adwords accounts, although we can’t confirm yet that everyone now has the feature (please let us know if you do not see it).
Google is offer... |
| May 9, 2007 | Google Adds Print Option to AdWords | Advertisers using Google AdWords are seeing a new option for reaching customers: print newspapers. The search company has been testing the print waters since late last year, and said in December it would enable online advertisers to purchas... |
| Apr 6, 2007 | Roundup: Google’s roadkill, the VC president?, Winer’s Twitter, more | The latest action:
My Maps kills start-ups? — There is plenty of commentary about how Google’s new feature My Maps is killing off start-ups doing the same thing. The new feature lets you build maps. Platial and Frappr are already doing this... |
| Mar 14, 2007 | Roundup: Walking robot, MySpace News, Dot-Watt boom and more | Here’s the latest action:
Dexter, the first robot that “walks like we do” — Entrepreneur Trevor Blackwell started a robot company in Mountain View, Calif. called Anybots a few years ago (we wrote about it). He built a robot called Dexter, a... |
| Feb 23, 2007 | MyBlogLog Bans Blogger; Backlash Begins | Update (Arrington): MyBlogLog has responded, apologized and reinstated Shoemoney. Caterina Fake of Yahoo (MyBlogLog’s parent company) has written her thoughts as well. It’s time to move on – and Shoemoney should accept this apology.
Yahoo!’... |
| Feb 5, 2007 | Fast Releases White Label Adsense/Adwords | Norwegian enterprise search provider, Fast, released its AdMomentum product today. The new product is private-label contextual advertising platform similar to Google’s Adsense and Adwords platforms paid for by a software licensing fee inste... |
| Jan 12, 2007 | Is Yahoo Employing Dirty Tricks In The Search Wars? | As the search engine wars have heated up, the browser’s search box has become some valuable real estate. Last spring, Google threatened Microsoft with anti-trust complaints due to Microsoft’s making its own search engine the default of IE7’... |
| Jan 8, 2007 | Fraudwall, an anti-click fraud company, raises millions | Updated
Ron Conway, a well-known Internet investor, and entrepreneur Jim Pitkow have co-founded a company to stop advertising fraud online. They’ve invested an undisclosed amount of millions, alongside other angel investors.
The secretive P... |
| В Google Maps для Android появились скидки Google Offers | В Google Maps для Android появились скидки Google Offers
11 Мая, 2012, 14:08
Александр Мельник
1005
В Google решили не упускать возможности привязки скидок и акционных распродаж к геолокационным сервисам: инструмент Google Offers появился в... |