| Date | Title | Description |
| 14.01.2025 | Constellation Brands pins hopes on Mexican beers as spirits sales decline | Listen to the article 4 min
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Constellation Brands is leaning into its Mexican beer offerings as its wine and spirits division saw double-digit declines in its... |
| 12.12.2024 | Hostess refreshes packaging, logo as part of modernization drive | Listen to the article 3 min
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Hostess unveiled a revamped logo and packaging design, part of the snack company’s efforts to modernize its identity, according t... |
| 04.12.2024 | Navigating Change: How Brands Adapt in a Shifting Landscape | In the world of marketing, change is the only constant. Brands must adapt or risk fading into obscurity. Two recent developments illustrate this truth: Campari's holiday strategy and the potential sale of Google Chrome. Both scenarios highl... |
| 03.12.2024 | How Google's Chrome Sale Could Impact Marketers: Anti-PR Strategies to Protect Brands | JOTO PR PRS #11 - Google Chrome
The potential sale of Google Chrome marks a critical turning point for marketers and brands in general. This disruption calls for a shift from reliance on traditional search dominance to a focus on authentic,... |
| 03.12.2024 | How Campari adapts to market trends to shape holiday experiences | Listen to the article 4 min
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The U.S. market accounts for 28% of revenue for alcohol marketer Campari, making it a key region during the holiday season. The company’s hol... |
| 19.11.2024 | JM Smucker opens Uncrustables facility in Alabama | Listen to the article 3 min
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J.M. Smucker Co. opened a 900,000-square-foot Uncrustables sandwich manufacturing facility in McCalla, Alabama, the company annou... |
| 16.11.2024 | The Battle for Workers' Rights: A Showdown Between Corporations and the NLRB | The landscape of labor rights in the United States is shifting. The National Labor Relations Board (NLRB) stands at a crossroads, facing unprecedented challenges from powerful corporations like Amazon and SpaceX. These companies are not jus... |
| 15.11.2024 | 'Gen Z Worships Influencers' — 5 Myths About Young People and How Businesses Can Win Them Over By looking beyond stereotypes, stores can build stronger connections with young consumers | They live online. They worship influencers. They're budget shoppers. They're not joiners.
Those are all familiar tropes about Gen Z and other young shoppers. As it turns out, they're all wrong. I've got the data to prove it.
My company rece... |
| 13.11.2024 | Keurig Dr Pepper taps new CMO to accelerate digital-first marketing | Listen to the article 3 min
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Keurig Dr Pepper has appointed Drew Panayiotou as CMO of U.S. refreshment beverages, effective immediately, according to a press release. The... |
| 11.11.2024 | Heineken USA names new CMO focused on brand building | Listen to the article 3 min
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Heineken USA has named Alison Payne as its next CMO, effective in January, according to a press release shared with Marketing Dive. She will ... |
| 07.11.2024 | How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy | Listen to the article 6 min
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While direct-to-consumer (DTC) is no longer seen as the marketing panacea it once was — especially during the peak pandemic period — the sale... |
| 11.10.2024 | Nespresso’s marketing and sustainability maven on her dual role | Listen to the article 9 min
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NEW YORK — Environmental, social and governance (ESG) programs are at an inflection point as brands come under pressure from activists to kee... |
| 09.10.2024 | PepsiCo Foods creative chief on in-housing and ‘borderless’ content | Listen to the article 11 min
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NEW YORK — Even as Advertising Week New York welcomes more discussion tracks centered on performance marketing and commerce media, splashy b... |
| 27.09.2024 | Mondelēz expands generative AI marketing bets with new platform | Dive Brief:
Mondelēz International is looking to better harness the power of generative artificial intelligence (AI) in marketing with the launch of a new platform supported by Accenture and Publicis Groupe, according to a press release.
Th... |
| 13.09.2024 | Life cereal brings back Mikey to ride wave of nostalgic marketing | Listen to the article 3 min
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Life cereal is again reviving Mikey, a picky eater kid that first appeared in commercials in the early ‘70s and rose to pop cultu... |
| 05.08.2024 | How Liquid Death cuts through marketing noise without big media buys | Listen to the article 6 min
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Since its founding in 2018, Liquid Death has worked to help consumers “murder” their thirst with irreverent, outré marketing. The beverage br... |
| 17.07.2024 | Kraft Heinz names former Pepsi marketer Todd Kaplan as North America CMO | Kraft Heinz has appointed Todd Kaplan as CMO of its North America business, effective Aug. 5. Kaplan will spearhead marketing for a sprawling $22 billion packaged foods portfolio that includes the namesake Kraft and Heinz brands, along with... |
| 27.06.2024 | Emma Watson brings premium gin brand to the US | Listen to the article 4 min
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As premium varieties of the classic spirit gin experience a revival, actress Emma Watson is launching a sustainability-minded offering in the... |
| 25.06.2024 | PepsiCo experiments with Smart Cans, AI tech to improve personalization | Dive Brief:
PepsiCo brands Gatorade and Pepsi showed off new tech bells and whistles as part of their showcase at the Cannes Lions International Festival of Creativity last week, per details shared with Marketing Dive.
Gatorade demoed an ar... |
| 11.06.2024 | How Dr Pepper passed Pepsi by marketing around football, flavor innovation | As a vintage advertising maintained, it’s Dr Pepper time. The soda brand made headlines this month with news that it is now the number two carbonated soft drink in the U.S. behind Coca-Cola and passing Pepsi, which long held the spot, accor... |
| 05.06.2024 | Pepsi’s CMO Todd Kaplan departs after reinvigorating the beverage offering | Pepsi CMO Todd Kaplan is leaving the company to pursue an outside opportunity after nearly two decades at parent company PepsiCo, the executive said via a post on LinkedIn. Ad Age first reported the news.
Kaplan was appointed to chief marke... |
| 14.05.2024 | Kraft Heinz’s Jell-O partners with Girl Scouts on pudding cups | Listen to the article 2 min
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Kraft Heinz’s Jell-O brand is rolling out Girl Scout Pudding Cups, the company said in a statement. They are available in Thin Mi... |
| 10.05.2024 | Leftovers: Graza olive oil cracks a cold one | Kraft Heinz grills up Stuffed Dogs | Listen to the article 6 min
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Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ... |
| 22.04.2024 | Why Sprite is heating up its lifestyle pitch with new Chill soda | Listen to the article 6 min
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As the weather warms up, Sprite is looking to help consumers cool down with a new limited-time product that delivers a chilling sensation on ... |
| 17.04.2024 | Meet the agency behind some of CPG’s splashiest brand refreshes | Listen to the article 11 min
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What do kosher food brand Manischewitz and plant-based pioneer Impossible Foods share in common? Beyond filling specific grocery aisle niche... |
| 17.04.2024 | Kraft Heinz rebrands Mio liquid concentrate to meet Gen Z wellness trends | Listen to the article 4 min
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Kraft Heinz has rebranded its liquid concentrate Mio to better market the offering to a Gen Z audience, according to details shar... |
| 16.04.2024 | Wawa marks a 60th anniversary milestone | Wawa is marking the 60th anniversary of the opening of its first convenience store with free coffee and promotions today.
Why it matters: In the six decades since its humble beginnings in Folsom, Pennsylvania, Wawa has built a brand with a ... |
| 16.04.2024 | JM Smucker’s CMO on what she’s learned about refreshing ‘dusty’ brands | Listen to the article 7 min
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Back in 2018, The J.M. Smucker Company reimagined its entire marketing model, realigning internal teams around its major business units and c... |
| 11.04.2024 | The Weekly Sip: Vita Coco splashes into strawberry | Gen Z loving RTD soft drink crossovers: report | Listen to the article 5 min
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The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product l... |
| 19.03.2024 | How Bubly aims to shake up sparkling water with new Burst brand extension | Listen to the article 6 min
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It’s been nearly a decade since National Beverage Corp.’s LaCroix ignited a consumer craze around sparkling water, spurring a rush of investm... |
| 28.02.2024 | What’s old is new: Food and beverage brands put a modern spin on retro packaging | Tony the Tiger has adorned boxes of Kellogg’s Frosted Flakes for decades, and many consumers distinctly remember TV commercials where Tony would proclaim, “They’re gr-r-reat!” For a limited time last spring, Kellogg Canada ran a campaign th... |
| 07.02.2024 | How Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant | Premium Advertising How Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant
Lauren Johnson, Lara O'Reilly, Kali Hays, and Lucia Moses
2024-02-07T13:34:54Z
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| 30.01.2024 | Ocean Spray reveals first major brand overhaul in 20-plus years | Dive Brief:
Ocean Spray Cranberries Inc. has refreshed its brand identity for the first time in more than two decades as it looks to highlight a "wildly uncommon" approach to culture, creative and connecting with consumers, per a ... |
| 23.01.2024 | Blueshift, a marketing automation startup, raises $40M in debt | Blueshift, a San Francisco-based startup that taps AI to help brands automate and personalize engagement across different marketing channels, has secured $40 million in debt financing from Runway Growth Capital.
Co-founder and CEO Vijay Chi... |
| 27.12.2023 | Burger King сделает скидку клиентам, страдающим от похмелья — распознавать будет по (несчастному) лицу | Отдел новостей 27 декабря 2023, 13:19 Burger King сделает скидку клиентам, страдающим от похмелья — распознавать будет по (несчастному) лицу
Burger King запустил рекламную кампанию Hangover Whopper в Бразилии — посетители, страдающие от пох... |
| 26.12.2023 | Burger King Debuts 'Hangover Whopper,' Facial Recognition that Gives Coupons to Flushed Customers | Isaiah Richard, Tech Times 26 December 2023, 09:12 pm |
| 20.12.2023 | Masterful Tactics for Social Media Marketing Success | Share
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It’s close to impossible to thrive in a business without a formidable social media presence.
We live in an era which is dominated by the internet. Half of the world’s population is an active user of social medi... |
| 15.12.2023 | Ben & Jerry’s workers at flagship Vermont plant vote to unionize | Dive Brief:
Workers at Ben & Jerry’s flagship ice cream plant in Waterbury, Vermont have voted to unionize, according to a statement from the United Food and Commercial Workers International Union.
UFCW said Ben & Jerry’s parent com... |
| 05.12.2023 | What Coca-Cola’s generative AI experiments mean for the brand’s future | In the year since OpenAI debuted ChatGPT, generative artificial intelligence (AI) has captivated trend watchers across advertising, technology and culture at large. Among consumer brands, the generative AI charge has been led by one of the ... |
| 01.12.2023 | Walmart says it has stopped advertising on Elon Musk's X platform | Walmart said Friday that it is scaling back its advertising on X, the social media company formerly known as Twitter, because "we've found some other platforms better for reaching our customers."
Walmart's decision has been in the... |
| 16.11.2023 | AB InBev US chief marketing officer to resign as Bud Light woes continue | Anheuser-Busch InBev's U.S. Chief Marketing Officer Benoit Garbe will be resigning at the end of the year "in order to embark on a new chapter in his career," per a statement from the brewing giant. The news comes as AB InBev cont... |
| 01.11.2023 | Bud Light boycott weighing on AB InBev but beer giant sees signs of optimism | Dive Brief:
The Bud Light controversy continues to weigh on parent AB InBev, but the alcohol giant told analysts that its market share of the total beer in the U.S. has been stable since the end of April.
Michel Doukeris, AB InBev’s CEO, no... |
| 29.10.2023 | Дополнительный сотрудник: как бренды используют нейросети для разработки новых продуктов | Ежегодно бренды и ретейлеры создают тысячи новых продуктов. Zara каждый год выпускает около 20 тысяч новых моделей одежды. IKEA разрабатывает более 2 тысяч новых продуктов в год, проводя более 1 млн испытаний продукции.
Стандартный процесс ... |
| 20.10.2023 | How General Mills refreshed its fruit snack brands to fend off disruptors | NEW YORK — Big brand refreshes have been in vogue this year, a trend that’s perhaps most apparent in the food and beverage category as legacy marketers put new spins on old products. General Mills in the spring revamped its Gushers, Fruit R... |
| 10.10.2023 | Celsius CEO on keeping a disruptor’s edge and staying focused on Gen Z | Roughly a year after receiving a mammoth $550 million investment from PepsiCo, Celsius is on a tear. The sparkling energy drink brand in August inked a multiyear deal with Major League Soccer (MLS), its first national sports sponsorship and... |
| 09.10.2023 | Coca-Cola to sharply cut distribution of Aha sparkling water as sales decline | Dive Brief:
The Coca-Cola Company will cut back on U.S. distribution of its Aha Sparkling Water products, a company spokesperson told Food Dive. In 2024, the beverages will only be available in “focused channels” and in Coca-Cola Freestyle ... |
| 08.10.2023 | Using Augmented Reality to Level up your E-Commerce Business | With 20.8% of all retail transactions occurring online in 2023, technological advancements are the driving force behind how customers shop. In today’s dynamic landscape, everything is rapidly evolving, from how we browse through our favorit... |
| 11.09.2023 | Snapchat partners with MTV to let users vote for VMAs through Lenses | MTV has partnered with Snapchat to let users vote for a Video Music Awards category through Lenses. The entertainment company is leveraging Snap’s Camera Kit to integrate AR-based experiences into the award show.
Users will be able to vote ... |
| 08.08.2023 | Zeroing In On Super-Fans And Anti-Fans For An 'Unfair' Marketing Advantage | Anton Lipkanou, President / Partner at Delve Partners. |
| 02.08.2023 | Beer controversy exacerbates 16% drag in Ardagh’s North American glass shipments | Ardagh’s North American glass packaging revenues fell 12% during the second quarter amid a high-profile beer market disruption.
“Shipments in the quarter were sharply impacted by the controversy related to a major beer brand, to which we ar... |
| 02.08.2023 | How Neural Networks Disrupt Product Development Cycle For Brands | Co-founder of ElDinero AI. |
| 27.07.2023 | Anheuser-Busch lays off hundreds of corporate employees | Beverage giant AB InBev’s Anheuser-Busch will cut less than 2% of its corporate workforce, in order to “simplify and reduce layers” within its company, it said in a statement shared with Food Dive. The decision will not impact its frontline... |
| 26.07.2023 | How Coca-Cola cooked up meals with ‘The Bear,’ Gigi Hadid and more | A recurrent theme in post-pandemic marketing is that even as consumers remain hyper-connected through digital technology, they still long for in-person human connection, especially around mealtime. The ability of meals to bring people toget... |
| 25.07.2023 | 3 Ways to Set Your Brand Apart in the B2B Space | The landscape of marketing is changing, and many of the principles you learned a few years ago no longer apply. Indeed, in just a few short years, the entire internet could look very different from how it does today. One of the biggest diff... |
| 21.07.2023 | Brands are pouring money into film and TV — meet 13 marketers making the biggest moves as Hollywood's new financiers | NBA star Chris Paul in HBO's "The Day Sports Stood Still," which was backed by Nike. Warner Bros. Discovery This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
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| 12.07.2023 | Barbie and Ken are your dating coaches in Bumble’s newest feature | Ahead of the highly anticipated “Barbie” premiere on July 21, Bumble is launching a new experience where users can get message suggestions from all the Barbies and Kens featured in the movie, including main Barbie (played by Margot Robbie),... |
| 05.07.2023 | Modelo dethroned Bud Light in America — here’s what the numbers say | For the first time in over two decades, Bud Light recently lost its title as the best-selling beer in America. Amid ongoing controversy and conservative backlash from a partnership with TikTok personality Dylan Mulvaney, the fall from the t... |
| 27.06.2023 | Pepsi fuses ketchup and cola to strengthen link to hot dogs for July Fourth | Dive Brief:
Pepsi is introducing a cola-infused condiment for July Fourth to shore up a positioning as the preferred soft drink pairing with hot dogs, according to a news release.
Pepsi Colachup was developed with the Culinary Institute of ... |
| 27.06.2023 | Oreo and Super Mario team up to defeat Bowser with limited-edition cookie | Dive Brief:
Mondelēz brand Oreo and Nintendo have teamed up on a limited-edition cookie inspired by the Super Mario video game franchise, while also sending consumers on an interactive mission, according to information shared with Marketing... |
| 21.06.2023 | Kraft Mayo turns up the heat with Buffalo Style Dressing | Dive Brief:
Kraft Heinz is bringing another signature condiment into the spicy category with new Kraft Mayo Buffalo Style Dressing. The spread is made with cayenne pepper puree, butter and vinegar, and is available at stores nationwide.
Lea... |
| 13.06.2023 | Keeping Score In Media Measurement 2023: Nielsen And Its Competitors | Television streaming video concept. Media TV video on demand technology. Video service with internet ... [+] streaming multimedia shows, series. Digital collage wall of screen abstract compositiongetty |
| 09.05.2023 | SMU researchers honoured for innovative & timely research on Augmented Reality in Retail | SINGAPORE, May 9, 2023 /PRNewswire/ -- Researchers from Singapore Management University (SMU) have been recognised for their study on 'Augmented Reality in Retail and Its Impact on Sales' (Volume 86, Issue 1) and honoured with the 2022 AMA/... |
| 04.05.2023 | Lead With Purpose: Why Affordability And Sustainability Should Take Center Stage For Retailers | Ted Levine, EVP, Consumer Products, Retail, & Services Business Unit Managing Director at Capgemini Americas. |
| 24.04.2023 | From search to retail media, Google's vaunted ad business is showing signs of vulnerability it never had before | Google's digital ad foundation is showing a few cracks. Thomas Trutschel/Photothek via Getty Images
This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
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| 14.04.2023 | Topo Chico boosts media spend as Molson Coors expands beyond beer | Topo Chico is doubling its media budget in the hard seltzer category in May through August and ramping up paid social for the launch of its ready-to-drink (RTD) line Spirited, according to a press release from Molson Coors. These moves come... |
| 09.04.2023 | Even Walmart needs a side hustle. Here are 4 other ways the store chain makes its money – besides selling merchandise. | Walmart Supercenter in New Jersey. Rachel Askinasi/Business Insider
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Walmart is the world's largest retailer, with more than 10,000 storefronts around the globe.
But the Bentonville, Arkansas-based company is relying more on non-s... |
| 28.03.2023 | Pepsi embraces maximalism for first visual overhaul in 14 years | A branded reality show, a virtual restaurant and soda experiments ranging from nitro-infused cola to Peeps collaborations are just a few of the creative swings Pepsi has taken in recent years to establish what it bills as a “disruptor” repu... |
| 24.03.2023 | How to Startup: Mission Acquisition | Numbers don’t lie, but often they don’t tell the whole story. If you look at the facts and figures alone, launching a startup seems like a daunting enterprise. It seems like a miracle anyone makes it out the other side.
90% of startups arou... |
| 09.03.2023 | Bud Light Seltzer clears up misconception about its formula | Dive Brief:
Bud Light Seltzer is out with a new campaign, “100% Hard Seltzer, 0% Beer,” designed to dispel the misconception that the beverage contains beer, the brand said in a press release.
As part of the effort, the brewer partnered wit... |
| 14.02.2023 | To build love for your brand, focus on customer experience and innovation | Do you have a brand you just can’t live without? Maybe you’re a geek for Apple products, buy all your shoes from Zappos or simply refuse to get your groceries anywhere but Trader Joe’s.
These companies might not appear to share much in comm... |
| 01.02.2023 | What Do 30 Million Zillennials Want? The Who, What And Why | Fashion conscious young women, one with Louis Vuitton orange shopping bags, greet each other on Bond ... [+] Street. (photo by Mike Kemp/In Pictures via Getty Images)In Pictures via Getty Images |
| 20.01.2023 | How Financial Service Companies Misunderstand The Drive For Digital Solutions | Adam Fayed, CEO of adamfayed.com. |
| 08.01.2023 | Пять шаблонов загрузки данных для повышения быстродействия сайтов | Фреймворки вам требуются не для всего, но в случае их использования есть ряд способов, позволяющих добиться максимального быстродействия. В данной статье речь пойдёт о пяти шаблонах загрузки данных, которые при уместном применении позволят ... |
| 07.01.2023 | NFT, ритейл-медиа и голосовой поиск: 10 трендов eCommerce в 2023 | Тренды:
Драйверы развития eCommerce
Социальные сети как место для покупок
Трансформация онлайн-магазинов в ритейл-медиа
Оплата голосом
Развитие NFT-технологий
Технологии дополненной реальности
Доставка день в день
Ставка на «зеленую» эконом... |
| 27.12.2022 | How Corporate Values Can Help You Win Big With Customers | CEO at Bazaarvoice, the leading provider of product reviews and user-generated content (UGC) solutions. |
| 03.12.2022 | This Week in Apps: The year’s best apps, Twitter rival Hive’s security woes, App Store backlash grows | Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
Global app spending reached $65 billion in the first half of 2022, up only slightly f... |
| 28.11.2022 | Privacy Legislation and an Anti-cookie World: Is This an Obstacle or Opportunity For Revenue?
A Unified Profile Makes Relevant Multi-channel Communication Simpler
Improve Marketing By Choosing the R... | With new state privacy laws coming into play next year, it’s important for businesses to ensure they become compliant before these take effect. New data protection approaches require that you get consent to collect personal data, inform you... |
| 15.11.2022 | AI-powered media editing app Descript lands fresh cash from OpenAI | Descript, the audio and video editing platform founded in 2017 by former Groupon CEO Andrew Mason, has raised $50 million in a Series C round led by the OpenAI Startup Fund, a tranche through which OpenAI and its partners, including Microso... |
| 08.11.2022 | Scary, Fun Times In Digital Advertising | So many apps for consumers, so much doom and gloom for platforms—what's really going on in digital ... [+] advertising? (Photo by Matt Cardy/Getty Images)Getty Images |
| 27.10.2022 | Future focused: How Diageo prioritizes sustainability | As sustainability continues to be top-of-mind for both consumers and businesses, Diageo has found success with a one-step-at-a-time approach when it comes to building a sustainability and community outreach infrastructure, according to Ed P... |
| 18.10.2022 | Marketing in the era of data growth and privacy | This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing.
For more than two decades, the holy grail of marketing has been focused on one-on-one connections between brands and shoppers... |
| 17.10.2022 | DoorDash expands self-service ad tools for CPG brands | Dive Brief:
DoorDash today revealed an expansion of its self-serve advertising offerings for CPG brands intended to better leverage the delivery service’s local commerce network, per information shared with Marketing Dive.
New tools for CPG... |
| 03.10.2022 | Don’t wait for Google: Set your brand’s own privacy timeline | Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Watch here.
Five dates stand out in the dizzying narrative of Google’s on-again, off-again cookie deprecation strategy.
January 202... |
| 28.09.2022 | How To Get Marketing Personalization Right With Deeper Insights | Raviteja Dodda (Ravi) is the cofounder and CEO of MoEngage, an insights-led customer engagement platform. |
| 21.09.2022 | Seattle-area startup Cheq lands $8M for mobile ordering platform used in stadiums, restaurants | From left: Chief Revenue Officer Jake Stone; CTO Jim Castillo; Chief Business Officer Jonathan Macey; and CEO and co-founder Thomas Lapham. (Cheq Photo)
Editor’s note: The headline and story were updated to better reflect CHEQ’s business an... |
| 20.09.2022 | Ben & Jerry’s co-founders say Unilever violated merger agreement | Dive Brief:
Ben & Jerry’s co-founder Ben Cohen said in an MSNBC interview Sunday that by selling its Israeli operations to a licensee that would market its products in the Israel-occupied West Bank, parent company Unilever has “usurped ... |
| 02.08.2022 | Tito’s vodka spoofs hard seltzer craze by selling empty can | Dive Brief:
Tito's Handmade Vodka is introducing Tito's in a Can, a 16-ounce reusable steel can that is sold completely empty, per details shared with Marketing Dive.
Consumers are encouraged to fill the empty can with Tito's and the mixers... |
| 27.07.2022 | SoulCycle is offering free studio classes to people who trade in their Peloton bikes | In a statement about the program, SoulCycle CEO Evelyn Webster said that “Riding in a studio is an unrivaled experience, adding a much-needed dose of intoxicating energy and an electric atmosphere into our workout routines, and we missed th... |
| 27.07.2022 | Coca-Cola increased marketing spend to create brand value amid price hikes | Dive Brief:
The Coca-Cola Company saw net revenues grow 12% to $11.3 billion in Q2 2022, per its latest earnings report. The company's new marketing model is focused on adding and retaining consumers through experiences that link consumptio... |
| 09.07.2022 | Let The Games Begin! | Elon Musk's Twitter profile displayed on a computer screen and Twitter logo displayed on a phone ... [+] screen are seen in this illustration photo taken in Krakow, Poland on April 9, 2022. (Photo by Jakub Porzycki/NurPhoto via Getty Images... |
| 21.06.2022 | Why And How To Get Started With Organic Marketing | Lindsay Boyajian Hagan, VP of Marketing, Conductor. |
| 02.06.2022 | NFTs Are So Much More Than Just Jpegs, They Are Redefining Access And Ownership In Media And Entertainment | Non-fungible tokens (NFTs) are still a bit head-scratchy for some. While there’s a lot of excitement around NFTs within the media and entertainment industries, there’s also a lot of skepticism and criticism. Some critics discredit NFTs as n... |
| 24.05.2022 | As Social-Video Ad Metrics Become More Vital, Tubular Names Digital Veteran Greg Coleman As CEO | getty |
| 18.05.2022 | YouTube teases livestream shopping expansion with co-streams, live redirects | In recent years, YouTube has been working to transform its platform into more of a shopping destination with product launches like shoppable ads or more recently, the ability to shop directly from livestreams hosted by creators. Now, it’s f... |
| 09.05.2022 | Why Kraft Heinz is making Macaroni & Cheese ice cream and Grey Poupon wine | If one were listing quintessential American comfort foods, Kraft Macaroni & Cheese would likely be near the top. So would ice cream.
And so Kraft Heinz's internal marketing team, known as The Kitchen, took a very modern approach to show... |
| 02.05.2022 | Is User-Generated Content A Bubble That’s About To Burst? | Blair Currie is the CEO of Snibble, a next-generation social video platform where content plus conversation rule the entertainment world. |
| 28.04.2022 | Movable Ink, which taps AI to personalize marketing content, raises $55M | Movable Ink today announced that it secured $55 million in a Series D funding round led by Silver Lake Waterman with participation from Contour Venture Partners, Intel Capital and others, bringing the marketing software startup’s total rais... |
| 27.04.2022 | Kraft Heinz doubles down on innovation with new chip and sauce dips | Dive Brief:
Kraft Heinz launched Heinz Dip & Crunch, a product that offers consumers the ability to dip their burgers into a sauce and then chips. The two-in-one packaging includes a container of tomato-based burger sauce and another tu... |
| 22.04.2022 | Snap continues to bet on augmented reality to attract more brands | To appeal to brands and creators alike, social media platform Snap Inc. is going all-in on augmented reality.
In the first quarter, Snap’s revenue increased 38% to $1.06 billion and daily active users were up 18% to 332 million. The platfor... |
| 22.04.2022 | Snap continues to bet on augmented reality to attract more brands | Gorman said 70% of Snap’s AR revenue comes from the platform’s self-service tools and, in turn, Snap has been investing in self-serve measurement tools. For example, Snap added its Goal-Based Bidding Pixel Purchase Optimization tool — which... |
