MarketForce bridges the gap in retail distribution by delivering an end-to-end platform that enables consumer brands to deliver essential goods and digital financial services to retailers and consumers in Africa.
We provide a B2B retail marketplace that empowers informal merchants in Africa to source, order and pay for inventory digitally and conveniently, access financing, collect digital payments and make extra money by reselling digital financial services such as airtime, electricity tokens and bill payments.
Location: Kenya, Nairobi
Employees: 201-500
Total raised: $44.15M
Founded date: 2018
Investors 9
Funding Rounds 4
| Date | Series | Amount | Investors |
| 20.04.2022 | Series A | $40M | - |
| 25.10.2021 | - | $2M | - |
| 11.07.2021 | Series A | $2M | - |
| 13.08.2020 | - | $150K | - |
Mentions in press and media 28
| Date | Title | Description | Source |
| 19.04.2024 | MarketForce winds down its B2B e-commerce arm | Kenyan B2B e-commerce company MarketForce is winding down its B2B e-commerce business that served in... | techcrunch... |
| 19.12.2023 | Marketforce CEO says Pezesha’s liquidation suit is premature... | Tesh Mbaabu, CEO of Marketforce, a Kenyan business-to-business e-commerce that raised $40m in series... | techcabal.... |
| 28.10.2023 | MarketForce exits three markets, set to launch a social comm... | Kenyan B2B e-commerce company MarketForce has shut down operations in three of its five markets in A... | techcrunch... |
| 14.09.2023 | NEW REPORT: African agrifoodtech startups face headwinds as ... | Disclosure: AgFunder is the parent company of AgFunderNews. There’s no denying 2023 has been a gloom... | agfunderne... |
| 17.08.2023 | How potent is crowdfunding for African startups? | One year after closing its $40 million Series A, MarketForce needs more cash, but this time from the... | venturesaf... |
| 31.05.2023 | MarketForce tightens its belt as tough times hit B2B commerc... | MarketForce, a Kenyan B2B e-commerce platform to help independent corner shops source goods, once ha... | techcrunch... |
| 18.10.2022 | 50 African tech founders launch Pando DAO to drive developme... | In recent times, the African tech ecosystem has been on a steady upward trajectory. This year, ventu... | techcabal.... |
| 24.08.2022 | African tech companies are raising funds, but laying off wor... | After what many would call a headline year, 2022 has not been a great year for global tech. Earlier ... | venturesaf... |
| 11.08.2022 | Kenyan B2B e-commerce platform Marketforce cut about 9% of s... | Kenyan retail B2B and end-to-end distribution platform Marketforce laid off a chunk of its workforce... | techcrunch... |
| 20.04.2022 | MarketForce raises $40 million Series A, introduces BNPL mer... | MarketForce, the retail B2B and end-to-end distribution platform founded in Kenya, has raised $40 mi... | launchafri... |
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