MarketForce
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MarketForce

https://marketforce360.com/
Last activity: 19.04.2024
Active
Categories: AfricaTechAppB2BB2CContent DistributionE-commerceFinTechPlatformSalesService
MarketForce bridges the gap in retail distribution by delivering an end-to-end platform that enables consumer brands to deliver essential goods and digital financial services to retailers and consumers in Africa.

We provide a B2B retail marketplace that empowers informal merchants in Africa to source, order and pay for inventory digitally and conveniently, access financing, collect digital payments and make extra money by reselling digital financial services such as airtime, electricity tokens and bill payments.
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2.04K
Website visits
8.2K /mo.
Mentions
28
Location: Kenya, Nairobi
Employees: 201-500
Total raised: $44.15M
Founded date: 2018

Investors 10

Funding Rounds 4

DateSeriesAmountInvestors
20.04.2022Series A$40M-
25.10.2021-$2M-
11.07.2021Series A$2M-
13.08.2020-$150K-

Mentions in press and media 28

DateTitleDescription
19.04.2024MarketForce winds down its B2B e-commerce armKenyan B2B e-commerce company MarketForce is winding down its B2B e-commerce business that served informal merchants (mom-and-pop stores) after a turbulent two-year period that saw it scale down operations severely. The shutdown of the B2B ...
19.12.2023Marketforce CEO says Pezesha’s liquidation suit is prematureTesh Mbaabu, CEO of Marketforce, a Kenyan business-to-business e-commerce that raised $40m in series A funding in 2022, has questioned the approach that Pezesha, a Kenyan startup that offers business loans-as-a-service is taking to resolve ...
28.10.2023MarketForce exits three markets, set to launch a social commerce spinoutKenyan B2B e-commerce company MarketForce has shut down operations in three of its five markets in Africa and is in the early stages of launching a social commerce spinout. TechCrunch has learned that MarketForce’s super-app dubbed RejaReja...
14.09.2023NEW REPORT: African agrifoodtech startups face headwinds as VC funding drops sharply from record-breaking 2022Disclosure: AgFunder is the parent company of AgFunderNews. There’s no denying 2023 has been a gloomy year so far for agrifoodtech financing in Africa — as is the case in most other markets around the world. Africa’s food and agriculture te...
17.08.2023How potent is crowdfunding for African startups?One year after closing its $40 million Series A, MarketForce needs more cash, but this time from the public. The Kenyan e-commerce giant announced that it is raising $1 million via WeFunder, an online crowdfunding service. “We are excited t...
31.05.2023MarketForce tightens its belt as tough times hit B2B commerceMarketForce, a Kenyan B2B e-commerce platform to help independent corner shops source goods, once had an ambitious plan to grow the number of users on its platform to a million by the end of 2022, with a network effect bringing millions mor...
18.10.202250 African tech founders launch Pando DAO to drive development across AfricaIn recent times, the African tech ecosystem has been on a steady upward trajectory. This year, venture funding on the continent is projected to cross the 7 billion mark with almost a thousand deals, establishing the continent as an outlier ...
24.08.2022African tech companies are raising funds, but laying off workersAfter what many would call a headline year, 2022 has not been a great year for global tech. Earlier in the year, much of the talk in the tech sector focused on falling valuations, dropping stock prices and slower funding rounds. Now, the la...
11.08.2022Kenyan B2B e-commerce platform Marketforce cut about 9% of staff in reorganization strategyKenyan retail B2B and end-to-end distribution platform Marketforce laid off a chunk of its workforce in July, according to sources familiar with the matter. In an email sent from Marketforce CEO Tesh Mbaabu and obtained by TechCrunch, the l...
20.04.2022MarketForce raises $40 million Series A, introduces BNPL merchant stock financingMarketForce, the retail B2B and end-to-end distribution platform founded in Kenya, has raised $40 million in Series A funding for its merchant inventory financing and expansion across Africa.
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