Mapp is a leading provider of insight-led customer engagement. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalization, the highest levels of engagement and long-term customer loyalty are achieved.
Mapp has global offices in six countries. More than 3,000 companies rely on Mapp, including Argos, Ella’s Kitchen, Expert, Freesat, Lloyds Banking Group, MyToys, Pepsico, Quint and The Entertainer.
Mapp has global offices in six countries. More than 3,000 companies rely on Mapp, including Argos, Ella’s Kitchen, Expert, Freesat, Lloyds Banking Group, MyToys, Pepsico, Quint and The Entertainer.
Location: United States, California, San Diego
Employees: 201-500
Phone: +1 619-295-1856
Total raised: $13M
Founded date: 2000
Investors 1
| Date | Name | Website |
| - | Marlin Equ... | marlinequi... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 21.03.2025 | - | $13M | - |
Mentions in press and media 23
| Date | Title | Description |
| 21.03.2025 | Mapp Secures $13M in Growth Capital led by O’Connor Capital Solutions | Global Marketing Cloud provider Mapp, has secured $13 million in growth funding, led by the O’Connor Capital Solutions (“OCS”) business within UBS Asset Management (Americas) LLC. This investment will fuel Mapp’s transformation, accelerate ... |
| 12.12.2024 | Mapp Appoints James Brooke as CEO to Drive Growth and AI Innovation | Global Marketing Cloud provider, Mapp, has announced the appointment of James Brooke as its new CEO. A digital experience veteran with over 25 years of building and scaling high-growth companies in the martech space, Brooke brings a proven ... |
| 14.11.2023 | Mapp Launches New AI Assistant | AI-powered assistant enhances marketing insights and campaign orchestration Mapp, the leading international provider of insight-led customer experience solutions, has announced the latest addition to the Mapp Cloud – Mapp AI Assistant, desi... |
| 12.06.2023 | Improved Customer Activation: Mapp Expands Marketing Cloud with New Functionalities | Mapp, the international provider of insight-led customer experiences, announces the addition of several new updates to its core product, Mapp Cloud. These enhancements offer marketing professionals a range of expanded cloud functionalities,... |
| 15.02.2023 | MarTech Interview with Ricardas Montvila, Vice President, Global Strategy at Mapp Digital | Experts would agree when we say data on its own is meaningless. Deriving insights from a pile of data is where the marketing magic is at! All too often marketing decisions are being done based on the results of average A/B tests. If you con... |
| 09.01.2023 | Six Reasons Why You Need an Alternative to Google Analytics | It’s official – Google is now calling time on its Universal Analytics (UA) tool. Challenges associated with EU privacy now mean that Google is sunsetting its UA in favor of a privacy-first approach and it will be pushing its customers to ad... |
| 10.11.2022 | Mapp Cloud Fall Update: New Smart Notifications and Eight Advanced Features | Mapp, the international provider of insight-led customer experience, is updating its marketing platform Mapp Cloud with a range of compelling new features. In the newly updated version of Mapp Cloud, Smart Notifications work more autonomous... |
| 01.02.2022 | Mapp Cloud Winter Update:15 New Functions Added For Optimised Campaign Control And Customer Journey Thanks To Google Ads Integration And “Topics Of Interest” | Mapp, the international provider of insight-led customer experiences, is implementing extensive product updates to its Mapp Cloud marketing platform. Within its Winter Update, the MarTech company is launching 15 new functionalities and impr... |
| 27.01.2022 | Mapp Closes 2021 with Record-Breaking Growth | SAN DIEGO, Jan. 27, 2022 /PRNewswire/ -- International provider of insight-led customer experiences and one of the world's largest privately-held Martech platforms, Mapp, has reported record-breaking year-over-year growth for 2021. The comp... |
| 23.11.2021 | Building A Direct-To-Consumer Strategy Mapp & VTEX Launch An Interactive Guide For Successful DTC Marketing | The international provider of insight-led customer experiences, Mapp, and the world’s fastest-growing commerce platform, VTEX, are launching the interactive guide “Retail vs. DTC – An Informative Guide to Direct-to-Consumer Marketing” as a ... |
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