Startups
"World wide city for the future" where land is owned collectively, work is fully automated and the need to work replaced with a nomadic life of creative play. New Babylon is inhabited by homo ludens, who, freed from labor, will not have to make art, for he can be creative in the daily practice of his life."
Constant Nieuwenhuys
Makr Shakr explores the new dynamics of social creation and consumption "design, make and enjoy", allowing users to design their own cocktail creations through a digital application, while digitally controlled machines transform these designs into reality.
Makr Shakr was originally launched in 2013 when Google requested MIT Senseable City Lab and professor Carlo Ratti to develop an installation which studied how new technologies affect people's lives.
The first prototype was revealed to the public during the Milan Furniture Fair 2013, when Makr Shakr was installed in Galleria Vittorio Emanuele II at the heart of Milan, now powering, among others, Royal Caribbean's Bionic Bar. Designed by award-winning office Carlo Ratti Associati.
Makr Shakr was later on presented at Google I/O 2013 After Hours conference in San Francisco, where the audience showed great excitement towards social creation and consumption via the robots.
Constant Nieuwenhuys
Makr Shakr explores the new dynamics of social creation and consumption "design, make and enjoy", allowing users to design their own cocktail creations through a digital application, while digitally controlled machines transform these designs into reality.
Makr Shakr was originally launched in 2013 when Google requested MIT Senseable City Lab and professor Carlo Ratti to develop an installation which studied how new technologies affect people's lives.
The first prototype was revealed to the public during the Milan Furniture Fair 2013, when Makr Shakr was installed in Galleria Vittorio Emanuele II at the heart of Milan, now powering, among others, Royal Caribbean's Bionic Bar. Designed by award-winning office Carlo Ratti Associati.
Makr Shakr was later on presented at Google I/O 2013 After Hours conference in San Francisco, where the audience showed great excitement towards social creation and consumption via the robots.
Overview
Location
Italy, Piemont, Turin
Employees
51-200
Phone
+39 011 1923 4570
Founded date
2014
Mentions in press and media 2
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Oct 24, 2016 | Drone pizza delivery is just the tip of the robotic restaurant revolution | Originally Published by: The next time you open the door to find the pizza you ordered (via an app of course), you may not find a delivery person standing on your doorstep. Expect to see a drone dropping off your dinner. And perhaps that di... |
Reviews 0
FAQ about Makr Shakr
When was Makr Shakr founded?
Makr Shakr was founded in 2014.
What has the press written about Makr Shakr?
Parsers VC has collected 2 articles mentioning Makr Shakr, among them “Drone pizza delivery is just the tip of the robotic restaurant revolution” (Oct 24, 2016).
Is Makr Shakr still active?
Yes, Makr Shakr is active; its latest activity on Parsers VC dates from Oct 20, 2021.