Mainstay

Mainstay helps organizations measure and communicate the business impact of their technology investments. We are the leader in delivering fact-based evidence of the value of technology solutions and we provide a broad range of marketing services, including content marketing, creative services, demand generation campaigns and value selling tools.

Our client base includes leading companies like Cisco, Salesforce, Oracle, AWS, Honeywell, HP, IBM, Microsoft, Motorola, NetApp, Hopin, and Cloudbees.


Mainstay specializes in:
• Value selling and value engineering tools for marketing, sales and customer success
• Content marketing in the form of e-books, brochures, white papers and blogs
• Digital demand generation campaigns
• Creative services, including infographics, ads, videos, and corporate branding
• ROI case studies and business cases
• Proven, objective research methods and assessment techniques

Our services include:

Sales Enablement:
We help accelerate your sales cycles and improve sales performance with powerful content, demand generation campaigns and Advisor tools, including ROI calculators and dashboards, benchmarking studies, and industry-specific research.

Results Measurement:
Our results measurement services include case studies, ROI assessments, white papers and customer testimonials that deliver fact-based proof of the value of your technology products and investments.

Marketing Agency Services:
We provide strategy, writing, and creative expertise to generate compelling go-to-market campaigns and marketing assets, including videos, infographics, ads, e-books, brochures, etc.

Reference Management:
Our team of professional reference managers and writers help support your customer programs from start to finish, with skilled project management, customer recruitment and editorial services.