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| Oct 6, 2026 | Walmart moves to grab a bigger chunk of the TV ad business | Walmart is taking its ad business to the TV screen.
On Tuesday, Walmart exclusively told CMO Insider that advertisers can now use its shopper targeting and measurement data on linear TV through a new partnership with Warner Bros. Discovery,... |
| Jul 22, 2026 | Culture Hive Brings Cultural Relevance Scoring to Programmatic Buying Through Magnite ClearLine | Culture Hive Media Group Partners with Magnite
Culture Hive brings its Cultural Relevance Score to Magnite ClearLine, helping advertisers target culturally relevant audiences and media at scale.
“We know what captures attention: content tha... |
| May 18, 2026 | San Francisco Tribune Announces Q2 2026 Rankings of the Industry’s Top Ad Tech Providers | Share
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Digital advertising has entered a phase where fragmentation is no longer sustainable. Marketers are no longer optimizing individual channels in isolation; they’re managing interconnected systems that span conne... |
| Mar 23, 2026 | The US Programmatic Advertising Market: Automation, Scale and Efficiency | Share
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Programmatic advertising in the United States processed more than 271 billion dollars in transactions during 2025, accounting for over 91 percent of all digital display advertising and an increasing share of vi... |
| Mar 18, 2026 | ad:tech New Delhi 2026 Opens at "The Bold Front," Exploring Marketing's AI-Powered Future | New Delhi, Delhi, India
The 15th edition of ad:tech New Delhi opened today at Yashobhoomi, bringing together leaders from across marketing, media, advertising, and technology to examine how artificial intelligence, evolving data ecosystems,... |
| Mar 10, 2026 | Programmatic Advertising in 2026: Supply Path Optimisation and Header Bidding Evolution | Share
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Programmatic advertising has matured from an experimental buying method into the dominant mechanism through which digital media is traded globally. In 2026, programmatic channels account for more than 91 percen... |
| Mar 9, 2026 | Video Marketing Technology: How Platforms, AI and Data Are Reshaping Brand Storytelling | Share
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Video has become the dominant content format across the digital landscape, and the technology powering it has evolved into a sophisticated ecosystem spanning production, distribution, personalisation and measur... |
| Mar 9, 2026 | Programmatic Advertising Technology: How Automated Media Buying Is Reshaping Digital Advertising | Share
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Programmatic advertising technology has fundamentally transformed how organisations plan, purchase and optimise digital media. With programmatic ad spend forecast to reach $25 billion in 2025, representing appr... |
| Mar 8, 2026 | US Digital Advertising Forecast: Hitting $413 Billion in 2026 | Share
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The media buying teams at major American agencies began revising their 2026 planning assumptions in late 2024, and the direction of those revisions was consistent across the industry: upward. The United States ... |
| Mar 8, 2026 | North America’s AdTech Leadership: Why the US Dominates Digital Advertising | Share
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In a glass-walled trading room on the 22nd floor of a Manhattan office building, a programmatic trader refreshes her dashboard at 9:07 AM. Within the time it takes her coffee to cool, 4.7 million advertising au... |
| Mar 8, 2026 | AdTech Market Concentration: Why Three Companies Control 56% of Global Ad Revenue | Share
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Digital advertising has produced one of the most concentrated market structures in the history of media. Three companies, Alphabet (Google’s parent), Meta, and Amazon, collectively captured approximately 56 per... |
| Mar 8, 2026 | Another Estimate of the $1.12 Trillion AdTech Market: Competing Forecasts Explained | Share
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Ask five research firms to size the global AdTech market and you will receive five different answers. Not estimates that are roughly comparable, but figures that diverge by a factor of fifteen, ranging from app... |
| Mar 4, 2026 | Top AI CTV Advertising Platforms in 2026 Powering Performance-Driven Brands | Share
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In the evolving world of connected television, AI CTV advertising platforms are redefining how brands approach measurable media investment. Marketers no longer view CTV as a branding-only channel. Instead, it h... |
| Jan 4, 2026 | Best SSPs for Publishers: Comprehensive Comparison Guide | Share
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Publishers today face a critical choice in programmatic advertising: rely on existing supply-side platforms or invest in custom-built solutions. The shift toward proprietary technology isn’t just about control ... |
| Dec 11, 2025 | This streaming stock is up more than 40% this year. Why Jefferies sees even more upside ahead | |
| Nov 25, 2025 | Magnite Launches Live Scheduler | Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today introduced Live Scheduler, an industry-first offering. Live Scheduler helps media owners easily plan, activate, and measure ads around live events, from maj... |
| Oct 31, 2025 | ITN and Magnite Open Programmatic Access to Local Linear TV | ITN, the leader in automated activation technology for local TV, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced the launch of the industry’s first LocalLinear TV Private Marketplace design... |
| Sep 9, 2025 | Magnite Acquires streamr.ai | Magnite (Nasdaq: MGNI), a sell-side advertising company, acquired streamr.ai, a platform specializing in AI tools that make Connected Television (CTV) advertising accessible to Small and Medium-sized Businesses (SMBs)—a large and growing re... |
| Aug 20, 2025 | Top Social Media Platforms in 2025 | Share
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Top Social Media Platforms Of 2025 (Ranked By Purpose)
In 2025, social media is more than just a place to connect; it’s a dynamic ecosystem where each platform serves a distinct purpose.
Whether it’s building a... |
| Aug 19, 2025 | Viant Announces Appointment of New Head of Corporate Development | Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced the appointment of industry veteran Eric Sterns as Head of Corporate Development to lead the company’s M&A program and help dr... |
| Aug 8, 2025 | Pinterest profit miss overshadows Gen Z, AI-driven growth | Pinterest missed analysts' estimates for second-quarter profit on Thursday, overshadowing robust revenue and user growth, and sending its shares down over 11 per cent in extended trading.
The social media platform reported adjusted profit p... |
| Jul 23, 2025 | AdGood Expands Board of Directors with Industry Leaders from Media, Ad Tech, and Social Impact | AdGood Logo
CTV nonprofit strengthens leadership to accelerate access to premium advertising for mission-driven organizations
LOS ANGELES, July 23, 2025 /PRNewswire-PRWeb/ -- AdGood, the nonprofit organization unlocking premium Connected TV... |
| Jun 9, 2025 | Magnite Integrates Anoki ContextIQ Platform and AI Copilot | Magnite, the largest independent sell-side advertising company, announced the integration of Anoki ContextIQ, the industry-leading multimodal AI platform for contextual video intelligence at scale. As the first SSP to adopt ContextIQ, Magni... |
| May 30, 2025 | Fubo Launches First to Market Programmatic Pause Ads on CTV | FuboTV Inc., the leading sports-first live TV streaming platform, announced the availability of programmatic pause ads. Fubo is the first Connected TV (CTV) platform to offer this ad format in a programmatic biddable environment, powered by... |
| May 20, 2025 | Magnite and Amazon Publisher Services (APS) Collaborate to Enable New Streaming TV Opportunities via APS Transparent Ad Marketplace (TAM) | NEW YORK, May 20, 2025 (GLOBE NEWSWIRE) -- Amazon Publisher Services (APS) and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, have announced a deeper streaming TV collaboration through APS' Transparent Ad Mar... |
| May 12, 2025 | Comscore Launches Certified Deal IDs in Magnite’s SSP | Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a new solution to address the inventory quality challenges facing advertisers. Comscore Certified Deal IDs, initially available through ... |
| May 10, 2025 | Exploring the Top SSP Platforms for Publishers in 2025 | Share
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In the competitive world of programmatic advertising, choosing the right tools can make or break your monetisation strategy. For publishers looking to maximise revenue and maintain control over their inventory,... |
| Mar 6, 2025 | Jounce: Magnite leads CTV supply with 99% market coverage | Magnite, the largest independent sell-side advertising company, leads the market with 99% of CTV supply coverage and 96% of overall omnichannel supply coverage, according to the latest Jounce Supply Benchmarking Report. Magnite’s comprehens... |
| Feb 17, 2025 | Digital Remedy Bolsters Exec Team Appointing CCO and VP of Product | Digital Remedy, a performance marketing partner for brands and agencies, announced the promotion of Mike Juhas to Chief Customer Officer (CCO) and the appointment of Tanya Couture, Vice President of Product. These leadership changes undersc... |
| Dec 11, 2024 | Dappier Launches AskAI for GenAI Integration, Appoints Mark Balabanian as CBO | AskAI lets any site integrate a branded & monetized AI answer engine for chat, search & content recommendations in just a few clicks
Dappier, the premier online marketplace for AI content and data rights, has announced the launch of... |
| Dec 3, 2024 | WeTV Partners With Magnite to Enhance Video Inventory Monetisation | Magnite, the largest independent sell-side advertising company, announced that WeTV has selected Magnite’s ad tech stack to enhance monetisation of its video inventory. WeTV will leverage the BidLink solution within Magnite’s SpringServe ad... |
| Oct 24, 2024 | Yahoo expands identity solutions with new publisher tools | Yahoo has announced the extension of its Identity Solutions, making them available through publisher tools and Supply-Side Platforms (SSPs).
Publishers can now implement Yahoo Identity Solutions via launch partners such as Amazon Publisher ... |
| Oct 21, 2024 | Lemma Strengthens Market Position with US Team Expansion & Talent Boost | Lemma, a leading omnichannel platform for emerging media, today announced the expansion of its New York-based U.S. team. This includes welcoming Jeremy Amigo as Head of Publisher Partnerships and Loubna Kadiri Hassani as Senior Director of ... |
| Sep 12, 2024 | Why control is crucial as advertisers explore the video renaissance | While search has long dominated digital advertising, its hegemony is increasingly being challenged by video, which is undergoing a renaissance within media plans.
Although not a new channel, technological developments and the rapid prolifer... |
| Sep 11, 2024 | Navigating the Future: Security and Commerce in Tech | In the ever-evolving landscape of technology, two recent developments stand out: CAST AI's new Kubernetes Security Posture Management (KSPM) solution and Raj Chauhan's appointment as President for the Americas at Vudoo. Both signify a shift... |
| Sep 4, 2024 | Raj Chauhan named President for Americas at Vudoo | Vudoo, a company well-known in the advertising commerce technology space, has announced the appointment of Raj Chauhan as President for the Americas. Chauhan brings over 20 years of experience in digital advertising and entrepreneurial vent... |
| Aug 8, 2024 | Adtech Startup Funding Has Collapsed | 5 Shares Email Facebook Twitter LinkedIn
For a long time, adtech startups regularly picked up billions of dollars in venture funding in a given year.
Not anymore.
So far this year, U.S. advertising-focused startups have raised only around $... |
| Jul 15, 2024 | Asiaray is Granted Exclusive Concession Rights for Media Resources in Nine Shenzhen Metro Lines | HONG KONG, July 15, 2024 /PRNewswire/ -- Asiaray Media Group Limited ("Asiaray" or the "Group"; stock code: 1993), an outstanding out-of-home ("OOH") media company with a strategic focus on mega transport adver... |
| Jul 7, 2024 | Is Magnite a Top Pick in Digital Advertising? Magnite (MGNI) exceeded expectations in its latest quarterly report and is forging ahead with strategic partnerships. However, is MGNI a top pick in the digital advertising space amidst stock volatility... | Magnite (MGNI) exceeded expectations in its latest quarterly report and is forging ahead with strategic partnerships. However, is MGNI a top pick in the digital advertising space amidst stock volatility and valuation concerns? Read on to le... |
| Jun 26, 2024 | Netflix To Expand Reach By Offering 'Ad-Supported Tier' in Asia and Europe The massive streaming service Netflix is about to provide a free option with ads in a few Asian and European areas, marking a major shift in its subscription business. With this new service, Netflix hopes to reach a wider ... | The massive streaming service Netflix is about to provide a free option with ads in a few Asian and European areas, marking a major shift in its subscription business. With this new service, Netflix hopes to reach a wider audience by giving... |
| Jun 18, 2024 | Magnite and Spectrum Reach To Enhance Access to Programmatic Ads | Magnite (NASDAQ:MGNI), the world’s largest independent sell-side advertising company, and Spectrum Reach®, the advertising sales business of Charter Communications, Inc., today announced an expanded partnership that enhances programmatic ad... |
| May 24, 2024 | Daily AI News Roundup: 10 AI Events that Caught our Eyes | Now be updated with the latest in AI with AiThority’s daily news roundup. Let’s dive into the world of tech and innovation as we bring you the most viral stories buzzing across the digital arena. From breakthroughs in AI and ML to advanceme... |
| May 16, 2024 | Netflix Unveils In-House Advertising Tech: A Strategic Move in the Streaming Landscape | By Inno Flores
Published May 16, 2024 1:11AM EDT
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In an aerial view, the Netflix logo is displayed above its corporate offices on January... |
| Apr 12, 2024 | StarHub cuts frequency of 'unskippable' ads for TV+ users after uproar over recently introduced feature | Listen to this article
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| Apr 11, 2024 | Meet the 33 rising stars of adtech solving digital advertising's toughest challenges | Advertising Meet the 33 rising stars of adtech solving digital advertising's toughest challenges
Lauren Johnson and Lara O'Reilly
2024-04-11T17:45:10Z
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| Mar 14, 2024 | Mediaocean and Magnite announced partnership | Magnite, the largest independent sell-side advertising company, and Mediaocean, the mission-critical platform for omnichannel advertising, announced an exclusive partnership to bring deeper automation and greater supply path efficiency to M... |
| Mar 13, 2024 | Programmatic Display Advertising Market Size Reach USD 9473.3 Billion by 2031, Key Factors Behind Market’s Growth | Programmatic Display Advertising Market Size
Owing to the growing penetration of smartphones and rising popularity of smartphone-based gaming expected to witness the market growth in the upcoming years.
PORTLAND, PORTLAND, OR, UNITED STATE,... |
| Sep 30, 2023 | Magnite Integrates Snowflake’s Media Data Cloud to Enhance Secure Data Activation for Agencies, Advertisers and Media Owners Across Magnite’s Streaming Supply | Magnite the world’s largest independent sell-side advertising company, announced that it has partnered with Snowflake, the Data Cloud company. Snowflake will be enabled within Magnite Access, the company’s suite of audience and identity too... |
| Aug 11, 2023 | Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business | Amazon CEO Andy Jassy Reuters/Mike Blake This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
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Amazon is hiring for a new publisher-focused advertising team called "PubTech.&quo... |
| Apr 17, 2023 | Magnite Launches ClearLine, Giving Ad Agencies a New, Efficient Route to Premium Video Inventory | Camelot, GroupM, MiQ Among Launch Partners; Direct Buying Solution Maximizes Revenue for Magnite Sellers
Magnite, the world’s largest independent sell-side advertising company, announced the launch of ClearLine, a self-service solution that... |
| Jun 21, 2022 | LG Ads Solutions Enables Data-driven Planning, Activation, Measurement and Advanced Analytics for Media Buyers with Magnite | NEW YORK, June 21, 2022 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced a multi-year deal with LG Ads Solutions, the connected TV and cross-screen adver... |
| Jan 26, 2022 | Magnite : Martin on Adding Value Through Incrementality & Tackling the Future of Ad Tech | Martin on Adding Value Through Incrementality & Tackling the Future of Ad Tech
We recently sat down with Lewis Rothkopf, President of Martin, to get to know more about the DSP and why they place a big focus on incrementality in order to... |
| Dec 21, 2021 | Magnite : A Few Industry Predictions for 2022 | A Few Industry Predictions for 2022
2021 was a year unlike any other for the ad tech industry. From continued growth across the CTV sector, to Google delaying its deprecation of third-party cookies, and the frenzy of M&A action, the yea... |
| Dec 16, 2021 | Magnite : Demand Manager's 2021 Year in Review and What's Next for 2022 | Demand Manager's 2021 Year in Review and What's Next for 2022
As we approach the end of the year, it's a good time to reflect on where we've been - and look toward new horizons.
This year, Demand Manager evolved from a header bidding tool i... |
| Dec 13, 2021 | Magnite Announces $50 Million Share Repurchase Program | NEW YORK, Dec. 13, 2021 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the world's largest independent sell-side advertising platform, announced today that its Board of Directors has approved a share repurchase program, under which the company... |
| Dec 13, 2021 | Magnite, Inc. announces an Equity Buyback for $50 million worth of its shares. | Magnite, Inc. (NasdaqGS:MGNI) announces a share repurchase program. Under the program, the company will repurchase up to $50 million worth of its common stock. The company intends to finance the share repurchase program through cash on hand... |
| Dec 13, 2021 | Magnite Announces $50 Million Share Repurchase Program | NEW YORK, Dec. 13, 2021 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the world's largest independent sell-side advertising platform, announced today that its Board of Directors has approved a share repurchase program, under which the company... |
| Nov 29, 2021 | Live in Five: Political Advertisers Achieve Instant Scale with Programmatic Offering | Live in Five: Political Advertisers Achieve Instant Scale with Programmatic Offering
With less than a year to go until the 2022 midterm elections, political candidates are ramping up their outreach to win over undecided voters.
To capture k... |
| Nov 2, 2021 | The Local Approach, with Local Now | The Local Approach, with Local Now
We've been working with Local Now for 3 years and have seen their business grow significantly over this time. We recently sat down with Josh Sharma, Vice President Ad Partnerships to get to know a bit more... |
| Oct 26, 2021 | Buy or Build: Ad Tech's Super-Charged M&A Action | Buy or Build: Ad Tech's Super-Charged M&A Action
Ad tech deal-making experienced a major growth spurt over the past year and a half, so much so that according to Luma Partners, ad tech and mar tech deals grew a whopping 200% year over y... |
| Oct 6, 2021 | Magnite : Advertising Consumer Goods and the OTT Advantage in Indonesia | Advertising Consumer Goods and the OTT Advantage in Indonesia
Indonesia's surge in over-the-top (OTT) popularity has prompted streaming players and advertisers to innovate new strategies that strike the right chord with consumers in a compe... |
| Sep 30, 2021 | Vietnam: A Fast-Growing OTT Opportunity | Vietnam: A Fast-Growing OTT Opportunity
AVIA's Vietnam in View Virtual Event Explored The Rise of AVOD
APAC is a rich region that has embraced streaming video and Vietnam is one of the fastest-growing opportunities. The Statista market fore... |
| Sep 29, 2021 | Magnite : Key Takeaways From Magnite's 2021 Investor Day | Key Takeaways From Magnite's 2021 Investor Day
Magnite recently hosted our 2021 Investor Day to provide more insight into the current state of our business and our vision for the future. For those who weren't able to tune in live, below are... |
| Jul 1, 2021 | Buyers.json and Demand Chain Are Here: Your Chance to Improve Buyer Transparency | Buyers.json and Demand Chain Are Here: Your Chance to Improve Buyer Transparency
Buyer transparency in the programmatic advertising industry is no longer just a good idea: It's now formally embodied and ready for adoption in a pair of speci... |
| Apr 29, 2021 | MAGNITE, INC.
Magnite : Reach Engaged Fans Through Live NBA Coverage | Reach Engaged Fans Through Live NBA Coverage
The NBA Playoffs are May 22 through July 22, and the #1 source for live NBA coverage from the biggest broadcast names in sports. Magnite will help you reach engaged fans across CTV and all device... |
| Apr 29, 2021 | MAGNITE, INC.
OTT and CTV in Asia are Positioned for Growth: Why Choosing the Right Technology Provider is Important | OTT and CTV in Asia are Positioned for Growth: Why Choosing the Right Technology Provider is Important
Asia benefits from the fastest growing OTT subscription rate globally along with high rates of online video consumption. According to eMa... |
| Mar 30, 2021 | MAGNITE, INC.
Women's History Month Q&A: Meet Solmaz, Jenny, Maxine, and Ashley | Women's History Month Q&A: Meet Solmaz, Jenny, Maxine, and Ashley As this year's Women's History Month comes to a close, we bring you a final edition of insights from several more of the incredible women around the world who make up tea... |
| Mar 30, 2021 | MAGNITE, INC.
Magnite : Buyers.json Brings Greater Transparency to the Buy Side | Buyers.json Brings Greater Transparency to the Buy Side
The widespread adoption of transparency efforts like ads.txt, sellers.json, and Supply Chain Object (schain) has given buyers far greater clarity into the inventory they're purchasing ... |
| Mar 16, 2021 |
Magnite Prices $350M Offering
| Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. The company said the convertible note offering was m... |
| Feb 24, 2021 | Revolutionary Audio Platform Vurbl Announces Publishing Partnership with a360 Media | LOS ANGELES, Feb. 24, 2021 (GLOBE NEWSWIRE) -- Vurbl, one of the largest new audio streaming platforms in the US, has just announced a paramount ad partnership with, a360 Media, which owns and operates the leading celebrity and health &... |
| For retailers, customer data is driving CTV campaigns | The popularity and adoption of streaming exploded during COVID. Now, in the post-quarantine era, retailers are connecting with consumers who have redefined their relationships with screens — no matter their shopping preferences across the r... |
