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| Mar 25, 2026 | US Digital Advertising Soars: A $361 Billion Market Redefines Global Ad Spend | US digital advertising witnessed explosive growth. A 12.4% CAGR from 2020-2025 propelled the market from $152 billion to $361.9 billion. Key drivers included deepening mobile penetration, the permanent e-commerce shift, expanding connected ... |
| Mar 23, 2026 | US Retail Media Advertising: The $69 Billion Market Reshaping Digital Ads | Share
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US retail media advertising market projected to reach $69.33 billion in 2026.#8216;s latest forecast, the US continues to account for the largest single share of global digital advertising expenditure, with dou... |
| Mar 23, 2026 | The $645 Billion US Digital Ad Market: A 2029 Forecast Analysis | Share
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US digital ad market is forecast to grow to ~$645 billion by 2029.#8216;s latest forecast, the US continues to account for the largest single share of global digital advertising expenditure, with double-digit p... |
| Mar 8, 2026 | US Digital Advertising Forecast: Hitting $413 Billion in 2026 | Share
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The media buying teams at major American agencies began revising their 2026 planning assumptions in late 2024, and the direction of those revisions was consistent across the industry: upward. The United States ... |
| Mar 8, 2026 | The $645 Billion US Digital Ad Market: A 2029 Forecast Analysis | Share
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The meeting that signals a structural shift in how large an industry has become is rarely announced as such. For American digital advertising, that meeting happened quietly in media agency planning sessions thr... |
| Mar 7, 2026 | Connected TV Advertising: The AdTech Growth Driver for the Late 2020s | Share
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Connected television advertising has emerged as one of the most dynamic and rapidly growing segments of the global AdTech market. As streaming platforms have scaled globally and linear television viewership has... |
| Dec 9, 2025 | The Future of Pharma Marketing: How AI and Real-World Data Are Redefining Personalization | Doug Besch, Chief Product and Chief Technology Officer at OptimizeRx
Consumers are increasingly learning about potential drug therapies from advertising across the media channels they use regularly – whether it be broadcast or streaming TV,... |
| Oct 22, 2025 | PubMatic Scales Pause Ad Campaigns Across CTV with dentsu First to Partner | PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced that dentsu, one of the world’s largest agency networks, is the first to deploy comprehensive pause ad c... |
| Oct 8, 2025 | Adora AI Platform Doubles Return on Ad Spend for Fortune 500 Brands | At Advertising Week New York, Adora today launched its end-to-end AI performance marketing engine, enabling Fortune 500 brands to activate revenue-driving campaigns in hours instead of weeks—addressing the fundamental speed crisis that has ... |
| Jun 14, 2024 | Uber Partners With T-Mobile to Expand JourneyTV Offering to 50,000 US Vehicles | By Jace Dela Cruz
Published Jun 14, 2024 6:04AM EDT
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Uber's advertising division has entered into an exclusive partnership with T-Mobile ... |
| Apr 26, 2024 | Digital Video Ad Spend Growing Nearly 80% Faster than Media Overall | Total digital video advertising spend, including Connected TV (CTV), social video, and online video (OLV), is projected to grow 16% in 2024 — nearly 80% faster than total media overall*.
In total, digital video ad revenues are expected to r... |
| Feb 13, 2024 | Amid Upbeat Funding Expectations, Indian Startups To Ramp Up IT & Ad Spending In FY25 | SUMMARY
More than 400+ Indian startup founders surveyed by Inc42 plan to raise their advertising spending by 20-30% in FY25
74% of the startups plan a 10% to 30% increase in their IT expenses for the same period
According to Inc42 predictio... |
| Jul 20, 2023 | Study By MAGNA Media Trials and Adlook Demonstrates The Power Of Pre-Bid Optimization Across Multiple Metrics | NEW YORK, NY, USA, July 20, 2023/EINPresswire.com/ -- An expansive, new study by MAGNA Media Trials, the intelligence and investment arm of IPG Mediabrands, and Adlook, a global media-tech company, showed when advertisers optimize before th... |
| Apr 26, 2023 | Case Study: How to Tap Into Shoppers’ Affinity for Video, with VideoWise | One of the next big steps for e-commerce? Shoppable videos. Technology is once again changing the game in retail, making it easier to create an engaging shopping experience, even when people don’t have the physical product in front of them.... |
| Jan 20, 2023 | New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV Are 2x More Favorable than Traditional TV Ads | Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads
MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku announced a new study in part... |
| Nov 11, 2021 | Реклама, уважающая приватность, более выгодна: исследование Brave и MAGNA | Три человека из четырёх считают рекламу, защищающую конфиденциальность, и возможность контролировать количество рекламы, которую они видят в день, более привлекательными. В деньгах тоже есть существенный прирост. Простое ли это совпадение —... |
| Oct 13, 2021 | The Fastest Growing Video Advertising Platform Is Now CTV | Marketers are expected to allocate more ad dollars to Connected TV as content and usage increase. ... [+] (Jack Dempsey/AP Images for LG Electronics)ASSOCIATED PRESS |
| Sep 30, 2021 | Advertising Spending Roars Back After Pandemic Pause | London Piccadilly during night eveninggetty |
| Sep 20, 2021 | Thanks to SPACs and VCs, the world’s biggest ad agency is growing again | This story is part of Fortune’s Brandemic marketing: Going viral in the age of COVID series.
The advertising industry was stumbling even before the pandemic.
Despite all the ad-targeting promise of digital media and the reach of traditional... |
| Jul 9, 2021 | Forget Marin, Buy These 2 Advertising Stocks Instead | July 9, 2021 5 min read This story originally appeared on StockNews
With advertisement spending by companies of all sizes on the rise, advertising companies are gaining momentum. While meme stock Marin Software (MRIN) is struggling to impro... |
| May 12, 2021 | CatapultX Officially Launches the First and Only On-Stream™ Video Platform for Advertisers and Publishers | CatapultX’s mission is to ensure ad-supported video experiences are as great as they can be.
NEW YORK (PRWEB) May 12, 2021
CatapultX, today announced the official launch of its On-Stream™ video monetization and contextual artificial intelli... |
| Apr 21, 2021 | MEDIA AND GAMES INVEST PLC
Strongest organic growth pipeline in history based on game launches and a strong media unit leveraging rising market growth driven by post-pandemic re-increased advertising budgets | Strongest organic growth pipeline in history based on game launches and a strong media unit leveraging rising market growth driven by post-pandemic re-increased advertising budgets April 21, 2021 - After growing at a revenue CAGR of 45% ove... |
| Apr 21, 2021 | MEDIA AND GAMES INVEST PLC
PRESS RELEASE: Strongest organic growth pipeline in history based on game launches and a strong media unit leveraging rising market growth driven by post-pandemic re-increased advertising budgets | DGAP-News: Media and Games Invest plc / Key word(s): Miscellaneous Strongest organic growth pipeline in history based on game launches and a strong media unit leveraging rising market growth driven by post-pandemic re-increased advertising ... |
| Apr 21, 2021 | MEDIA AND GAMES INVEST PLC
Media and Games Invest : Strongest organic growth pipeline in history based on game launches and a strong media unit leveraging rising market growth driven by post-pandemic re-increased advertising budgets | DGAP-News: Media and Games Invest plc / Key word(s): Miscellaneous
Strongest organic growth pipeline in history based on game launches and a strong media unit leveraging rising market growth driven by post-pandemic re-increased advertising ... |
| Mar 31, 2021 | Magna Raises U.S. Advertising Spending Forecast | (Photo by Noam Galai/Getty Images)Getty Images |
| Mar 16, 2021 | CPG Marketing In A Post-Covid-19 World: Best Practices In Addressability | President, IRI Media Center of Excellence, improving the consumer experience through more relevant advertising. |
| Jan 25, 2021 | SPAC boom could finally provide an exit ramp for digital publishers like Buzzfeed and Vice Media | Bustle Digital Group, Vice Media, Vox Media, Group Nine and Buzzfeed have had recent talks about going public via a SPAC or consolidating and then going public, according to people familiar with the matter.
Bustle Digital Group CEO Bryan Go... |
| Oct 1, 2020 | Российский стартап хочет показывать рекламу лазерами из космоса: насколько это реально и какие есть сомнения Статьи редакции | Avant Space обещает демонстрировать бренды с высоты 600 км и охват в 1 млрд человек. Эксперты в космической отрасли говорят: поднять рой спутников и управлять им реально, но с видимостью изображения могут быть проблемы.
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| Jan 28, 2020 | The latest streaming battle: Who defines viewer numbers? | Last week Netflix released fourth quarter earnings that beat both the top and bottom-line expectations analysts had set for the streaming giant. Its stock gained nearly 10% in the following trading sessions, equivalent to adding more than $... |
| Jan 28, 2020 | The latest streaming battle: Who defines viewer numbers? | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Last week Netflix released fourth quarter earning... |
| Oct 18, 2019 | A top Whistle exec breaks down how 24-hour OTT channels are helping digital-video companies grab more ad dollars | WhistleTV. Whistle This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
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More digital-native studios are launching linear streaming channels to get in on the growing share of adverti... |
| Apr 18, 2018 | Facebook is testing a new playable ad format for trying games, no installation required | Facebook has started testing a new “playable ad” format today with a couple dozen game developers. The ad is meant to let users get a taste of playing a game before they install it and help drive more high-intent installs.
Facebook plans to... |
| Apr 18, 2018 | Facebook is testing a new playable ad format for trying games, no installation required | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Facebook has started testing a new “playable ad” ... |
| Feb 15, 2018 | Chartboost Creative Studio wants to boost app marketers’ effectiveness by 60% | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Chartboost has launched an in-house creative team... |
| Jan 8, 2018 | Kaltura’s Dr. Shay David on TV’s persistent marketing challenges | Marketing technology continues to progress at an almost exponential rate. The ability to reach customers exactly where they are with full personalization is becoming a reality. But one medium continues to offer persistent challenges to digi... |
| Jan 8, 2018 | Kaltura’s Dr. Shay David on TV’s persistent marketing challenges | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Marketing technology continues to progress at an almost exponential rate. The ability to reach customers exactly where they are with fu... |
| Dec 22, 2016 | Four marketing trends you can take advantage of in 2017 | In 2017, advertising spending is tipped to actually slow across the world, according to buying agency Magna Global.
But that’s not likely to matter much to small and medium business owners who are taking an increasingly sophisticated approa... |
| Dec 7, 2016 | Digital Ads Are on Track to Finally Beat TV Ads in 2017 | Digital ad spends are finally within range of beating their oldest, greatest rival: TV ad spends. Digital is set to finally overtake TV in 2017. The news comes via ZenithOptimedia’s Global Ad Spend Forecast, which was released this week.
An... |
| Feb 18, 2014 | Google Reportedly Enters $100 Million Partnership With Magna Global | Google has reportedly struck an “upfront” deal with Interpublic Group’s Magna Global, which oversees $37 billion in media billings globally.
USA Today reports that Magna Global has committed $100 million of client money to Google properties... |
| Dec 21, 2010 | What's wrong with Google TV? | By measure of sheer punditry, rumors and competitor jocking, Google TV is dead on arrival. Hardly. But rumors -- hey, published in the mother of business reporting, the Wall Street Journal -- claim that Google has yanked the software (and, ... |
