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We employ the latest developments in eye tracking research to help you understand exactly how your customers consume your communications. Instead of opinion and inference, we provide hard facts about what actually captures people’s attention, and can make solid, actionable recommendations on how you can optimise your communications.
We design innovative eye tracking techniques to understand what really captures peoples attention - and what really drives their behaviour. We link this to sales data to improve ROI on ad spend.
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? We do an eye tracking research each week to find out which of the ads were most successful in getting attention.
Lumen Research was founded by eye-tracking expert Rob Stevens and advertising strategist Mike Follett.
We design innovative eye tracking techniques to understand what really captures peoples attention - and what really drives their behaviour. We link this to sales data to improve ROI on ad spend.
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? We do an eye tracking research each week to find out which of the ads were most successful in getting attention.
Lumen Research was founded by eye-tracking expert Rob Stevens and advertising strategist Mike Follett.
Overview
Location
United Kingdom, England, London
Employees
11-50
Total raised
$59.19K
Founded date
2013
Funding Rounds 1
| Date | Series | Amount | Investors |
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Mentions in press and media 13
| Date | Title | Description |
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| Dec 20, 2024 | IAS & Kwai for Business Introduce New Tools to Optimize Media Quality | Integral Ad Science, a leading global media measurement and optimization platform, announced the release of its new Quality Attention™ Optimization product in beta. In addition, IAS is announcing a new, first-to-market partnership with Lume... |
| Jul 30, 2024 | IAS Announces Mobile In-App Support for First Attention Product | Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its Quality Attention™ measurement product, adding support for mobile in-app environments. Quality Attention i... |
| May 24, 2024 | Omnicom Media Group Expands Its Partnership with Lumen, Further Advancing Attention-Based Planning Capabilities Across Its Regions | LONDON, May 24, 2024 /PRNewswire/ -- Omnicom Media Group (OMG) the media services division of leading global marketing and corporate communications holding company Omnicom Group Inc (NYSE: OMC) is expanding its market intelligence relations... |
| Dec 6, 2023 | How to make a successful TikTok ad: New data reveals 5 key elements to drive more sales | Lauren Ferry (left) and Lauren Mabra (right) are the creators behind the TikTok account @theofficialitgirls. Lauren Mabra This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Redeem n... |
| Sep 5, 2023 | The path to Ad Net Zero: What you can do now and why attention is key | The average online ad campaign emits 5.4 tons of CO2 a year. That’s more than an average UK adult’s annual carbon footprint. But change is coming: spearheaded by Ad Net Zero, the digital advertising industry is committed to decarbonising an... |
| Nov 29, 2022 | Lumen Research Hires New General Manager for North America and EMEA Head of Sales | Continued expansion at Lumen comes as it offers increasing numbers of clients with ground-breaking attention measurement Lumen Research, the leader in attention measurement, has appointed Scott Linzer as GM North America and Josh Barnett as... |
| Nov 16, 2022 | Lumen Research and Avocet Combine Forces to Drive a New Category in Attention | The two companies merge to become Lumen, with FirstPartyCapital leading a £3M funding round to drive expansion across the US and Europe Lumen Research, the leader in attention measurement, has announced that it is to merge with Avocet, the ... |
| Sep 8, 2022 | New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the UK and US | In conjunction with Lumen, TVision set to expand its panel to the United Kingdom TVision, the company measuring every second of TV and CTV viewer engagement, and Lumen Research, a leading attention measurement company, announced a formal pa... |
| Jun 23, 2022 | Teads partners with Lumen Research to offer attention measurement to clients globally | Lumen Teads This pioneering partnership breaks new ground by offering native reporting of all-important attention metrics LONDON, UNITED KINGDOM, June 23, 2022 /EINPresswire.com/ -- Lumen Research, the leader in attention measurement, has s... |
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FAQ about Lumen Research Ltd
When was Lumen Research Ltd founded?
Lumen Research Ltd was founded in 2013.
How much funding has Lumen Research Ltd raised?
Lumen Research Ltd has raised $59.19K in total across 1 funding round.
What has the press written about Lumen Research Ltd?
Parsers VC has collected 13 articles mentioning Lumen Research Ltd, among them “IAS & Kwai for Business Introduce New Tools to Optimize Media Quality” (Dec 20, 2024) and “IAS Announces Mobile In-App Support for First Attention Product” (Jul 30, 2024).
Is Lumen Research Ltd still active?
Yes, Lumen Research Ltd is active; its latest activity on Parsers VC dates from Sep 24, 2026.