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Welcome on Louis Erard's official facebook page.
The story:
2011: Louis Erard celebrates 80 years of mechanical watchmaking. To mark this anniversary, the Excellence collection – a blend of tradition and modernity – is presented at Baselworld.
2010: The 100,000 watch mark is passed, underlining the brand’s success story.
2009: A new milestone on the way to Haute Horlogerie with affordable prices : Louis Erard launches its first in-house module developed together with Soprod SA.
2007: The 50’000th watch since the brand’s comeback in 2003 leaves Louis Erard’s workshops. In autumn, the company presents its first ladies’ collection, Emotion.
2003: After 10 years of silence, the brand is bought out by private investors and re-launched.
1992: The company changes hands following serious financial problems : transferred to Le Noirmont (JU).
1980: A sustained effort is made to expand the Louis Erard brand, with some success on Asian markets.
1942-1980: Main activity remains casing for other watch companies.
1937: The company employs a staff of over 60.
1931: Production of the first watches under the Louis Erard
brand name.
1929: Foundation of the Louis Erard company in La Chaux-de-Fonds (NE). Corporate name : Louis Erard & André Perret.
1893: Birth of founder, Louis Erard, on 16 February.
The story:
2011: Louis Erard celebrates 80 years of mechanical watchmaking. To mark this anniversary, the Excellence collection – a blend of tradition and modernity – is presented at Baselworld.
2010: The 100,000 watch mark is passed, underlining the brand’s success story.
2009: A new milestone on the way to Haute Horlogerie with affordable prices : Louis Erard launches its first in-house module developed together with Soprod SA.
2007: The 50’000th watch since the brand’s comeback in 2003 leaves Louis Erard’s workshops. In autumn, the company presents its first ladies’ collection, Emotion.
2003: After 10 years of silence, the brand is bought out by private investors and re-launched.
1992: The company changes hands following serious financial problems : transferred to Le Noirmont (JU).
1980: A sustained effort is made to expand the Louis Erard brand, with some success on Asian markets.
1942-1980: Main activity remains casing for other watch companies.
1937: The company employs a staff of over 60.
1931: Production of the first watches under the Louis Erard
brand name.
1929: Foundation of the Louis Erard company in La Chaux-de-Fonds (NE). Corporate name : Louis Erard & André Perret.
1893: Birth of founder, Louis Erard, on 16 February.
Overview
Location
Switzerland, Jura, Le Noirmont
Employees
11-50
Founded date
1929
Mentions in press and media 5
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| May 13, 2025 | Better together: Why these watch collaborations stand out | Listen 9 min New: You can now listen to articles. This audio is generated by an AI tool. Fine watchmaking has a reputation for being a little aloof. Blame the eye-watering price tags, the never-ending heritage flexing, and the kind of techn... |
| Dec 19, 2023 | qiibee partners up with Miles & More | |
| Jan 18, 2021 | Qiibee builds loyalty program for Swiss luxury watch brand | The blockchain-powered loyalty program is designed in cooperation with Louis Erard. It comes with a Louis Erard branded web application, for all fans to track their transactions and conveniently choose their rewards instantly and seamlessly... |
| Jan 18, 2021 | Qiibee builds loyalty program for Swiss luxury watch brand |
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FAQ about Louis Erard
When was Louis Erard founded?
Louis Erard was founded in 1929.
What has the press written about Louis Erard?
Parsers VC has collected 5 articles mentioning Louis Erard, among them “Better together: Why these watch collaborations stand out” (May 13, 2025) and “qiibee partners up with Miles & More” (Dec 19, 2023).
Is Louis Erard still active?
Yes, Louis Erard is active; its latest activity on Parsers VC dates from Oct 2, 2025.