| Date | Title | Description |
| 07.11.2009 | Lookery’s Scott Rafer: Advice in the Aftermath | After successfully selling MyBlogLog to Yahoo, it was surprising to see Lookery founder Scott Rafer write a blog post announcing his company’s “orderly shutdown”. In heartbreaking detail he took full responsibility for the company’s demise ... |
| 25.09.2009 | TechCrunch London – Event Wrap #TClondon | TechCrunch Europe threw a dedicated startup pitch event yesterday in London and – if we do say so ourself – it was a great success. We plan to do more of these kinds of events and, as I pointed out at the time, we will NEVER charge startups... |
| 15.09.2009 | Come to TechCrunch London, 24 Sept: Speakers, Pitches & Party | When Seedcamp, the rolling European startups programme, runs its week-long event in London we like to turn up and cover the startups pitching the mentors and judges during the week. Seedcamp is built around its network of mentors and tends ... |
| 21.08.2009 | Advertising And User-Targeting Network Lookery Heads To The Deadpool | Lookery, a startup that focuses on collecting demographic data about users and sites around the web and then selling this information to ad networks to target users, is heading to the deadpool. In a blog post, Lookery’s CEO Scott Rafer conf... |
| 16.03.2009 | Adknowledge acquires Miva’s media division for $11.6M | Pay-per-click ad network Adknowledge announced last week that it bought the media division of peer ad network Miva (formerly Espotting) for $11.6 million. The move is part of a growth strategy Adknowledge launched two years ago. Since then,... |
| 26.02.2009 | Fourth-generation ad networks | What do they look like?
There has been a proliferation of online ad networks over the last decade. There are three distinct generations of ad networks, and they have each excelled at a different part of the value chain:
First Generation: Co... |
| 24.02.2009 | Lookery refocuses on its paid ad targeting business | Lookery has gone from selling ads on Facebook applications to selling anonymized user data so online publishers and advertisers can better target ads. Now, the company is going through a further set of changes — beginning to charge for prev... |
| 07.11.2008 | Adknowledge On Acquisition Spree, Buys Lookery's Advertising Business | After announcing the acquisition of Adonomics earlier this week, online advertising company Adknowledge lets us know that they’ve bought Lookery‘s ad serving business to be integrated into its other daughter company, Cubics (which it acquir... |
| 06.11.2008 | Lookery sells its ad network to Adknowledge | Lookery has sold its ad network to rival Adknowledge. San Francisco-based Lookery started out as a third-party ad network on Facebook and has since refocused on collecting user data to help other ad networks target ads. Terms of the deal ar... |
| 24.10.2008 | Checking In On Facebook Connect: Where Are All The Partners? | Facebook Connect, a product that ties a user’s Facebook account to other sites on the Internet, was first announced on May 9, more than five months ago. Digg was announced as a launch partner.
It’s a strategically important product, with co... |
| 21.10.2008 | AOL Quietly Launches One of the World’s Biggest App Platforms | AOL announced the new developer site for MyAOL today to almost no fanfare, but at a time when some are declaring the Facebook platform “dead” – AOL’s new platform warrants some serious attention.
The new MyAOL platform is an OpenSocial cont... |
| 07.10.2008 | appssavvy Raises $3.1 Million To Connect Social Media Developers, Advertisers | appssavvy, a company that aims to help pair developers on social media platforms with advertisers and brands, has closed a $3.1 million Series A funding round led by TRUE Ventures. Also joining the round is About.com founder Scott Kurnit.
a... |
| 04.09.2008 | Lookery’s ad data sales business crystallizes, as it raises another $2.25 million | Lookery began life one year ago as a banner advertising network for third party applications on Facebook, with plans to target ads to users based on demographic data. It’s ended up as a company that collects anonymized demograhic data about... |
| 14.08.2008 | MediaSixDegrees targets ads using social graph information, raises $9 million | Media6Degrees is the latest company to try to target ads for major brands using the “social graph” of your friend relationships on social networks and other sites. The New York company is in private beta judging by the lack of information o... |
| 22.07.2008 | Are Facebook Ads Going to Zero? Lookery Lowers Its Guarantee to 7.5-Cent CPMs. | Nobody can make money on social network ads. Even Google (which controls a lot of the inventory on MySpace) is having a hard time. How worthless are these ads? Lookery, an ad network for social apps on Facebook and elsewhere, is renewing a ... |
| 02.05.2008 | TechCrunch Dinner with Scott Rafer, CEO Lookery | UPDATE: This event is now sold out.
I recently heard that Scott Rafer would be in town next week. Scott is a Silicon Valley Internet entrepreneur, CEO of Lookery (CrunchBase info), and former CEO of MyBlogLog, which was acquired by Yahoo! l... |
| 03.04.2008 | Lookery makes Euro social apps a tempting advertising offer | If you’re a European web application developer, especially for social networks, then you’ll probably be interested in this news. Lookery, a US startup that places ads on social apps inside social networks like Facebook and Bebo, offers a gu... |
| 03.04.2008 | Lookery makes a bold play for European social ads market | Lookery, a startup that places ads on social apps inside social networks like Facebook and Bebo, is already offering a guaranteed ad rate, and recently went to 12.5 cents for every thousand impressions in a promotion through April. Today CE... |
| 03.04.2008 | NextWeb – Startup pitches round 2 | NextWeb: Startup pitches round 2
Netlog
Netlog are really well known in Europe but here is how they pitched it: A European social networking platform. They have a timeline (it’s a newsfeed guys!). Now over 30m members, 4bn pages views, loca... |
| 28.03.2008 | European startups set out their pitches | The TheNextWeb conference happens in Amsterdam next week, and they’ve announced the startups that will be pitching in the startup competition (below). Some 22 companies get to pitch and the last 2 will be chosen by the crowd. A few other no... |
| 10.03.2008 | Rafer joins Polldaddy | Scott Rafer, former CEO at MyBlogLog (acquired by Yahoo!), has joined Ireland-based PollDaddy as an adviser. The startup has a service that provides polling widgets for blogs, websites, and social networks. Rafer is adding to a busy schedul... |
| 22.02.2008 | Social network ad company Lookery raises more seed capital | Lookery, the company that offers an ad network for applications social network companies such as Facebook, has raised another couple hundred thousand in seed capital, the company’s founder Scott Rafer said.
Investors include:
Marc Benioff
T... |
| 11.02.2008 | Lookery, the company serving ads to Facebook and other social networks, raises $900,000 | Lookery, a company serving ads in Facebook and other social networks, has raised a $900,000 seed round of funding, the company said in a statement last week.
It plans to seek a first round of venture capital funding in April.
We’ve covered ... |
| 07.02.2008 | Reed Hundt Invests in Facebook Ad-Platform Lookery | It’s not a lot of money, but Lookery’s $900,000 seed round includes Reed Hundt, Charles River Ventures, and HT Ventures. That’s right, Reed Hundt. The former chairman of the FCC. He thinks there’s gold in Facebook ads, apparently, even thou... |
| 31.01.2008 | How Much Is a Facebook Ad Worth? Lookery "Guarantees" (Drum Roll) 12.5-Cent CPMs. | It should come as no surprise that the ad inventory on social networks like Facebook are not worth much. A new offer by Lookery, a startup that places ads on social apps inside Facebook and Bebo, is offering a guaranteed ad rate of 12.5 cen... |
| 15.10.2007 | AdBrite: Full Page “Skip This Ad” Units Now Available for Everyone | Ad network AdBrite announced this morning that they have begun selling full-page ad units of the sort that you’ve no doubt seen on some of the bigger, more old-school web sites like PCMag and the New York Times. Now you too can interrupt yo... |
| 23.08.2007 | Facebook developing own ad targeting technology | Facebook, the booming social network company, is quietly creating a technology that would let advertisers target Facebook users based on the “massive amounts of information people reveal” about themselves, according to a story in today’s WS... |
| 03.08.2007 | Compete, Inc, raises money to stay competitive | Boston’s Compete, Inc, the company that provides analysis on Web traffic, has raised $10 million in its third round of financing.
Online advertisers and marketers are hungry to know where and how to spend their resources, and online analyti... |
| 27.07.2007 | How Much Is A Facebook User Worth? At Least $0.30 | People aren’t wasting any time trying to figure out how to monetize all those thousands of Facebook apps that have sprung up over the last couple of months. At least three advertising experiments have launched – the most promising, by far, ... |