Startups
Hi, my name is Paul Jackson
I've been happily married to my high school sweetheart for over 22 years and have an amazingly talented artistic daughter. We all moved from the UK in 1999 to Columbus, Ohio and were lucky enough to escape the cold winters and move to Dallas in 2007.
I've always had an entrepreneurial mindset and in 1993 started a computer design company with a friend that went on to sell our own computer software and hardware into 26 countries worldwide.
Our business took off after taking a marketing course and making one change to our business model that blew away our competition. Ever since then I've been hooked on marketing as well as computers.
Whilst the Internet gives you more options and ways to get new customers, it's not suited for every business and you run the risk of putting all your eggs in one basket. For instance, only a small percentage of businesses would benefit from a smart phone app. If you think about it, people can only manage so many apps on their phones before it becomes cumbersome and yours gets lost. A lot of small companies have committed large sums of money to an idea before it was proven and got their fingers burnt.
So stick with marketing that has always worked and always will because your business or offer has to be seen to be effective. Big, Glossy postcards work because they get seen, period.
I've been happily married to my high school sweetheart for over 22 years and have an amazingly talented artistic daughter. We all moved from the UK in 1999 to Columbus, Ohio and were lucky enough to escape the cold winters and move to Dallas in 2007.
I've always had an entrepreneurial mindset and in 1993 started a computer design company with a friend that went on to sell our own computer software and hardware into 26 countries worldwide.
Our business took off after taking a marketing course and making one change to our business model that blew away our competition. Ever since then I've been hooked on marketing as well as computers.
Whilst the Internet gives you more options and ways to get new customers, it's not suited for every business and you run the risk of putting all your eggs in one basket. For instance, only a small percentage of businesses would benefit from a smart phone app. If you think about it, people can only manage so many apps on their phones before it becomes cumbersome and yours gets lost. A lot of small companies have committed large sums of money to an idea before it was proven and got their fingers burnt.
So stick with marketing that has always worked and always will because your business or offer has to be seen to be effective. Big, Glossy postcards work because they get seen, period.
Overview
Location
United States, Texas, Frisco
Employees
11-50
Phone
+1 469-534-8455